FAQs: Inventory & Traffic on ad:personam

Access comprehensive inventory intelligence and global reach with ad:personam's strategic media planning tools. From seller research to domain discovery, get the insights you need for informed campaign decisions.

Can I run campaigns in specific countries?

Yes! ad:personam supports campaign delivery in virtually any country worldwide, provided there are no legal restrictions. Our global reach includes major markets like Brazil, United States, Germany, Canada, Australia, and many more.

Research First: Use Media Planner > Sellers & Supply Partners to research inventory availability and seller presence across different geographic markets before creating campaigns.

Which inventory sources can I access?

ad:personam provides access to premium inventory through partnerships with leading global supply sources, including Google Partner Inventory, Yahoo Exchange, and Microsoft Advertising Exchange.

Explore Available Partners: Visit Media Planner > Sellers & Supply Partners to browse our comprehensive database of sellers, exchanges, and supply-side platforms. Filter by geography, seller type, and status to understand your targeting options.

Campaign Integration: When creating campaigns, access inventory selection tools that intelligently present relevant sellers and PMP deals based on your objectives.

How do I research domains and inventory for campaigns?

ad:personam offers powerful tools for strategic domain and inventory research:

Media Planning Research:

• Domain Discovery Tool: Research and collect domains by market, format, and category for strategic planning
• Seller Intelligence: Browse seller profiles, geographic coverage, and inventory types

Campaign-Ready Tools:

• Domain Lists Management: Create allowlists and blacklists for precise targeting
• SPO Controls: Access Supply Path Optimization during campaign creation

Strategic Workflow: Start with media planning research, then transition to campaign-ready targeting lists for seamless execution.

Where can I view available sellers and supply partners?

Media Planner Hub: Access Media Planner > Sellers & Supply Partners to explore our comprehensive database of inventory sources.

Research Capabilities:

• Complete Seller Database: Browse hundreds of sellers, exchanges, and SSPs
• Geographic Insights: Understand seller presence across different markets
• Type Classification: Identify SSPs, exchanges, direct publishers, and specialty networks
• Advanced Search: Find specific sellers by name, ID, geography, or type

Campaign Integration: Your research seamlessly integrates with campaign creation, where relevant sellers automatically appear based on your targeting criteria.

What's the difference between media planning and campaign creation tools?

ad:personam provides distinct tools for different workflow stages:

Media Planning & Research (Strategic Phase):

• Domain Discovery Tool: Research domains and build strategic collections
• Sellers Database: Explore inventory partners and market opportunities
• Market Intelligence: Gather insights before campaign creation

Campaign Creation & Targeting (Execution Phase):

• Inventory Selection: Apply SPO controls and select PMP deals
• Domain Lists: Deploy pre-created targeting assets
• Seller Optimization: Include or exclude sellers based on research insights

Seamless Integration: Research insights directly enhance campaign targeting options and decision-making.

Can I target specific types of inventory or premium placements?

Absolutely! ad:personam offers sophisticated inventory targeting capabilities:

Premium Inventory Access:

• Private Marketplace (PMP) Deals: Access curated, premium inventory through direct publisher relationships
• Supply Path Optimization (SPO): Focus on trusted, high-performing sellers for open exchange campaigns
• Domain Targeting: Create precise allowlists for brand-safe, premium domain targeting

Format-Specific Opportunities:

• Display Excellence: Target premium display inventory across web and mobile
• Video Leadership: Access high-quality video inventory including CTV and OTT
• Emerging Formats: Early access to audio and native advertising opportunities

Campaign Integration: All premium inventory options are seamlessly integrated into the campaign creation workflow.

How does global inventory access work?

Comprehensive Partnerships: ad:personam collaborates with leading global inventory providers for broad, high-quality access:

Key Inventory Sources:

• Google Partner Inventory: Extensive network across web, apps, and video platforms
• Yahoo Exchange: Global reach with premium owned-and-operated properties
• Microsoft Advertising Exchange: Premium placements across Microsoft ecosystem
• SSP Network: Direct integrations with leading supply-side platforms worldwide

Quality Assurance: All inventory sources are vetted for quality, brand safety, and performance standards.

Strategic Access: Use media planning tools to understand inventory availability before committing campaign budgets.

Can I see which domains my ads will appear on?

While we don't provide complete domain lists due to our vast network scale, ad:personam offers powerful domain research and targeting tools:

Domain Research: Use the Domain Discovery Tool to generate sample domain collections based on your targeting criteria (country, format, category).

Domain Control: Create Domain Lists for allowlist or blacklist targeting to control exactly where your ads appear.

Strategic Planning: Research domain opportunities during media planning, then deploy precise targeting during campaign creation.

Strategic Media Planning Made Simple

Media planning at ad:personam begins with comprehensive research and intelligence gathering, then seamlessly transitions to precise campaign execution. Whether exploring new markets, researching domain opportunities, or planning inventory strategies, our tools provide the insights needed for successful campaign planning.

Ready to elevate your media planning strategy? Start with Media Planner > Sellers & Supply Partners to build market intelligence, then leverage our domain research tools and campaign targeting capabilities for comprehensive advertising success.