How to Successfully Launch Your Campaigns: Step-by-Step Guide

Before You Start: Check Your Subscription

Your campaign can only go live with an active subscription. Make sure you're subscribed to the right plan for your needs:

• Starter Plan: Perfect for display campaigns
• PRO Plan: Required for video, audio, and Connected TV (CTV) campaigns

💡 Quick Check: You can view your current subscription status in your account dashboard.

🚀 The Campaign Launch Process

Step 1: Build Your Campaign

Set up your campaign with all the details—targeting, creatives, budget, and schedule. Don't worry, you can still make changes before payment!

Step 2: Review Your Invoice

Once your campaign is configured, you'll receive an automated invoice via email with:

• Campaign budget breakdown
• 14-day payment window
• Secure payment link powered by Stripe

Step 3: Make Your Payment

Pay your invoice using:

• Credit or debit card
• Bank transfer
• Digital wallet

Important: Your campaign will only activate on the scheduled start date after payment is processed.

Step 4: Automatic Ad Review

Once your campaign goes live, our automated ad review process kicks in:

• Powered by Xandr's advanced technology
• Typically completed within 1 business day
• Ensures your ads meet quality standards and are suitable for your target audience
• No action needed from you—it happens automatically!

💳 Fast Track with Credit Balance

Want to skip the invoice wait time? Pre-fund your Credit Balance for instant campaign launches!

How It Works

✅ Instant Activation: If your Credit Balance covers the campaign budget, your campaign goes live immediately

✅ Automatic Deduction: The required amount is deducted automatically from your balance

✅ Partial Coverage: Short on funds? You'll get an invoice for the remaining amount

Managing Credit Balance Mistakes

Accidentally launched a campaign with Credit Balance? No problem:

1. Contact our support team for quick assistance
2. Reduce your campaign budget to the minimum amount—surplus funds automatically return to your Credit Balance for future use

✏️ Making Campaign Changes

Before Payment (Pre-Activation)

You have full flexibility to modify your campaign:

• Edit budget up to 4 times before payment
• Any budget changes will void the original invoice and generate a new one
• Make as many creative, targeting, or scheduling adjustments as needed

After Payment (Post-Activation)

Your campaign is live, but you can still make changes:

• Budget increases: Handled through Credit Balance or additional invoices
• Other modifications: Edit targeting, pause/resume, or adjust scheduling
• Dynamic optimization: Make real-time adjustments to improve performance

🔄 Pro Tip: Post-activation budget changes are processed quicker through your Credit Balance, keeping your campaigns flexible and responsive.

⏱️ Timeline Summary

🤔 Common Questions

Q: Can I launch multiple campaigns at once? A: Yes! Each campaign gets its own invoice and can be managed independently.

Q: What happens if my payment is late? A: Your campaign won't activate until payment is processed. Pay within 14 days to avoid delays.

Q: Can I cancel a campaign after payment? A: Yes, you can pause or stop campaigns anytime. If you pause a campaign and it doesn't resume by its scheduled end date, ad:personam automatically calculates the unused budget and credits it to your balance within 48 hours. This ensures funds from paused campaigns are available for future advertising efforts. Learn more about Credit Balance.

Q: How do I know when my ads are approved? A: Click on any ad preview in your campaign to check its status (audited, rejected, or pending). You can monitor the review progress directly from your dashboard. Learn more about creative auditing.

Ready to launch? Start building your campaign and watch your advertising goals come to life with ad:personam!