Choosing Your Campaign Channel with ad:personam

ad:personam streamlines campaign creation with five specialized campaign channels designed to match your advertising goals and creative assets. Each channel determines what ad formats you can use, available optimization options, and certain targeting features.

To start creating a campaign in ad:personam, simply click the "+" button in the campaign section of your advertiser. You'll choose from five campaign channels, each optimized for specific advertising mediums and objectives.

🎯 Understanding Campaign Channels

Campaign channels define the core framework of your campaign - from creative requirements to optimization strategies. Here's what makes each channel unique:

📱 Display (STARTER+ plan)

Perfect for: Brand awareness, remarketing, performance marketing Creative formats: Banner ads, rich media, native formats Optimization: CPM, CPC, CPA strategies available Special features: Full frequency and viewability controls

Ideal for reaching audiences across websites and mobile web with visually impactful ads.

📚 Channel-Specific Guide: Display Campaign Setup Guide

🎬 Video (PRO plan)

Perfect for: Brand storytelling, product demos, engagement campaigns Creative formats: Video content (pre-roll, mid-roll, outstream) Optimization: CPM, CPCV (Cost Per Completed View), CPA strategies Special features: Video context targeting (pre-roll, mid-roll, outstream, in-banner)

Deliver dynamic video ads across web platforms and streaming services to maximize engagement.

📚 Channel-Specific Guide: Video Campaign Setup Guide

📺 Connected TV (CTV) (PRO plan)

Perfect for: Premium brand experiences, reaching cord-cutters Creative formats: Video content optimized for TV screens Optimization: CPM, CPCV strategies (frequency caps disabled for optimal reach) Special features: Living-room environment, premium inventory access

Engage viewers on smart TVs, streaming services, and OTT platforms with high-impact video content.

📚 Channel-Specific Guide: CTV Campaign Setup Guide

📲 In-App (PRO plan)

Perfect for: Mobile engagement, location-based targeting, app installs Creative formats: Native ads, banners optimized for mobile apps Optimization: CPM, CPC, CPA strategies (viewability targeting disabled) Special features: Mobile app environment, enhanced location targeting

Target users within mobile applications where they're most engaged.

📚 Channel-Specific Guide: In-App Campaign Setup Guide

🎧 Audio (PRO plan)

Perfect for: Brand recall, reaching multitasking audiences Creative formats: Audio creatives for streaming and podcast platforms Optimization: CPM, CPC strategies available Special features: Screen-free brand presence, high engagement during audio consumption

Connect with listeners through music streaming services, podcasts, and digital audio content.

📚 Channel-Specific Guide: Audio Campaign Setup Guide

🎨 Creative Requirements by Channel

Each channel has specific creative format requirements:

🎯 Targeting Capabilities: Universal Access

Great news! All audience targeting options are now available across every campaign channel. You can leverage the same powerful targeting data regardless of which channel you choose:

🔍 Audience Segments

Demographics, interests, and behavioral targeting

• Age, income, family status
• Hobbies, lifestyle preferences
• Purchase intent and behaviors
• Professional attributes
• Audience Targeting

🌐 Contextual Targeting (Recommended for privacy-first campaigns)

Real-time content analysis without cookies

• Semantic page analysis
• Content relevance matching
• Brand-safe environment detection
• Cookieless precision targeting -Contextual Targeting

📂 Content Categories

IAB-classified content targeting

• Broad content segments
• Industry-specific categories
• Brand safety alignment
• Content context matching

🏠 Cookieless Segments (Highly Recommended)

Privacy-first targeting for the future

• Probabilistic device models
• Household-level targeting
• CTV and mobile optimization
• GDPR and privacy-compliant

🔄 Retargeting

Your first-party audience data

• Website visitors
• App users
• Customer lists
• Custom audience creation

⚙️ Channel-Specific Features

While targeting options are universal, each channel offers unique optimization and technical features:

Display & Audio Channels

✅ Full frequency capping controls ✅ Viewability targeting options ✅ Complete optimization suite (CPM, CPC, CPA, CPCV*)

Video Channels

✅ Video context targeting (pre-roll, mid-roll, outstream) ✅ CPCV optimization for engagement ✅ Premium video inventory access

CTV Channels

❌ Frequency capping disabled (for optimal TV reach) ✅ Premium living-room inventory ✅ Household-level targeting emphasis

In-App Channels

❌ Viewability targeting disabled (app environment optimized) ✅ Enhanced mobile and location targeting ✅ Native app integration

*CPCV only available for Video and CTV campaigns

💳 Subscription Requirements

STARTER Plan (Display Access)

• Display campaigns
• All targeting options
• Basic optimization strategies
• Perfect for getting started

PRO Plan (Full Access)

• All five campaign channels
• Advanced optimization options
• Premium inventory access
• Complete feature set

🏁 Getting Started

Step 1: Choose Your Channel

Select the channel that best matches your creative assets and campaign goals.

Step 2: Leverage Universal Targeting

Take advantage of the same powerful targeting options regardless of your chosen channel.

Step 3: Optimize for Success

Use channel-specific features and optimization strategies to maximize performance.

💡 Pro Tip: Start with cookieless segments for future-proof, privacy-compliant targeting that works across all channels!

Ready to create your first campaign? The channel you choose is just the beginning - the real power lies in combining the right creative format with precise audience targeting!