Self-Serve Display Retargeting: Re-Engage Visitors, Boost Conversions
Bring back visitors who left without converting. ad:personam's display retargeting uses a universal tracking pixel to build audiences automatically and serve ads across display, video, and CTV.
Trusted by 99+ startups and agencies worldwide
















































Retargeting at Scale
Set Up Retargeting in 3 Steps
From pixel install to re-engagement — no agency, no long-term contracts.
Sign Up & Install Pixel
Create your account in minutes, then add the universal tracking pixel to your website to start building audience segments automatically.
Build Retargeting Audiences
Upload custom audience lists or leverage automatically segmented website visitors. Use CRM data, behavioural segments, and cross-channel audiences.
Launch & Optimise
Go live across display, video, audio, and CTV. Insight Copilot turns your campaign data into actionable recommendations.
Powered by the Adform DSP
ad:personam's Retargeting Ads Platform simplifies the retargeting ads setup process with easy audience list uploads, cookieless targeting alternatives, and seamless integration with our Data Marketplace. Whether you're re-engaging previous customers or nurturing leads, our tools empower you to optimize every touchpoint.

What Our Customers Are Saying
Real experiences from web agencies and small businesses showcasing the impact of ad:personam.
“I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.”
“ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.”

“The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.”

“Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.”

“The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.”

“ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.”
“The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.”

“ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.”

“For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.”

“ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.”

“ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.”
“ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.”

“ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.”

“ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.”

“ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.”

See Self-Serve Display Retargeting in Action
Watch how ad:personam simplifies display retargeting. Install the universal tracking pixel, build retargeting audiences automatically, and re-engage visitors across display, video, and CTV — all from one self-serve DSP with no minimum spend.
The Self-Serve Ad Platform Agencies and Startups Trust
Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.
Trusted by 99+ startups, SMBs, and agencies
Boost Conversions With Retargeting
Smart Ad Targeting
Harness your first-party data to create highly tailored retargeting campaigns. Our DSP ensures your ads reach the right people at the right time.
Custom Audience Segments
Upload custom audience lists or leverage our data marketplace for refined targeting, including CRM data and website visitor segments.
Cross-Channel Retargeting
Extend your retargeting campaigns across display, video, audio, and CTV channels for a cohesive brand experience.
AI Media Planner: Plan Campaigns for Free
Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

Re-Engage and Convert With Retargeting Display Ads
With ad:personam, setting up and managing retargeting campaigns is straightforward and effective. Reconnect with your audience and turn interest into action.
Retargeting FAQ
Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.
What types of retargeting does ad:personam support?
ad:personam supports two types: campaign retargeting (re-engage users who saw your previous campaigns) and tracking point retargeting (retarget website visitors via your universal pixel). Both let you bring back warm leads and increase conversions.
How do I set up retargeting on ad:personam?
Install the universal tracking pixel on your website to start building audience segments automatically. You can also upload custom audience lists or CRM data. Then create a retargeting campaign targeting those segments.
Can I control how long users stay in my retargeting audience?
Yes. ad:personam offers configurable time windows for retargeting audiences. You can set recency windows to target users who visited your site in the last 7, 14, 30, or 90 days — optimising for conversion freshness.
What channels can I use for retargeting?
You can retarget users across display, video, audio, and CTV channels. This cross-channel approach lets you create a cohesive brand experience across multiple touchpoints.
Is there a minimum budget for retargeting campaigns?
No. ad:personam has no minimum ad spend. You can launch retargeting campaigns with any budget and scale based on results.
Can I use retargeting without third-party cookies?
ad:personam offers cookieless targeting alternatives alongside traditional retargeting. You can combine tracking-pixel retargeting with contextual and IAB segments for a privacy-compliant approach that works even as cookies are deprecated.
Retargeting Resources
Explore our retargeting guides and tutorials to get the most out of your advertising campaigns.

Data Management Platforms: The Complete Guide to Smarter Marketing with Data
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.

Display Advertising: What It Is, Benefits, Formats, and Strategies for Effective Campaigns
Discover what display advertising is, how it works, and why it’s essential for your digital marketing strategy. Learn about ad formats, targeting strategies, and how to run cost-effective campaigns

Retargeting: Strategies and Benefits for Your Business
Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.

Native Advertising: What It Is, How It Works and How to Integrate It Into Your Campaigns
Discover the advantages of native advertising, which strategies are best suited to improve your advertising campaigns and how to manage them with ad:personam DSP.

Display Campaign Setup - Channel-Specific Guide
Channel-specific guide for Display campaigns. Covers display-unique features, banner requirements, and optimization strategies that differ from the main campaign setup process.

How to Set Up Audiences with the Universal Pixel
Create targeted audiences based on user behavior to power your retargeting campaigns and improve ad relevance.