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Self-Serve Display Retargeting: Re-Engage Visitors, Boost Conversions

Bring back visitors who left without converting. ad:personam's display retargeting uses a universal tracking pixel to build audiences automatically and serve ads across display, video, and CTV.

LerraimeAdventr testimonialHT&T testimonialKushinda testimonialHeldenfinder testimonialCreast testimonialGipfelxberg testimonialLema testimonial

Trusted by 99+ startups and agencies worldwide

publisher axel-springerpublisher bloombergpublisher cairorcspublisher ciaopeoplepublisher cnnpublisher dailymotionpublisher disneypublisher foxpublisher freewheelpublisher google-admanagerpublisher index-exchangepublisher italiaonlinepublisher magnitepublisher mail-onlinepublisher media-figaropublisher microsoft-advertisingpublisher netflixpublisher openxpublisher piemmepublisher pubmaticpublisher rokupublisher spotifypublisher xandrpublisher yahoo-adtech
publisher axel-springerpublisher bloombergpublisher cairorcspublisher ciaopeoplepublisher cnnpublisher dailymotionpublisher disneypublisher foxpublisher freewheelpublisher google-admanagerpublisher index-exchangepublisher italiaonlinepublisher magnitepublisher mail-onlinepublisher media-figaropublisher microsoft-advertisingpublisher netflixpublisher openxpublisher piemmepublisher pubmaticpublisher rokupublisher spotifypublisher xandrpublisher yahoo-adtech

Retargeting at Scale

0+Inventory Sources
0+Ad Exchanges
0Retargeting Channels
0Minimum Ad Spend

Set Up Retargeting in 3 Steps

From pixel install to re-engagement — no agency, no long-term contracts.

1

Sign Up & Install Pixel

Create your account in minutes, then add the universal tracking pixel to your website to start building audience segments automatically.

2

Build Retargeting Audiences

Upload custom audience lists or leverage automatically segmented website visitors. Use CRM data, behavioural segments, and cross-channel audiences.

3

Launch & Optimise

Go live across display, video, audio, and CTV. Insight Copilot turns your campaign data into actionable recommendations.

Powered by the Adform DSP

ad:personam's Retargeting Ads Platform simplifies the retargeting ads setup process with easy audience list uploads, cookieless targeting alternatives, and seamless integration with our Data Marketplace. Whether you're re-engaging previous customers or nurturing leads, our tools empower you to optimize every touchpoint.

Screenshot of the ad:personam dashboard

What Our Customers Are Saying

Real experiences from web agencies and small businesses showcasing the impact of ad:personam.

I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.
Marco P.
Marco P.G2 review
Small Business Owner
ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.
Matteo Doveri
Matteo Doveri
Chief Marketing Officer at HT&T Consulting
The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.
Nirmal Samarasinghe
Nirmal Samarasinghe
Head of Marketing at Kushinda Media
Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.
John Harrison
John Harrison
Head of Campaign Strategy at Creative Spark
The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.
Andrea Ferrari
Andrea Ferrari
Digital Campaign Manager at Milano Media Group
ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.
Pedro Paulo M.
Pedro Paulo M.G2 review
Head of Media Operations
The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.
Florian Kiel
Florian Kiel
Chief Marketing Officer at gipfelxberg
ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.
Eduardo Vieitez
Eduardo Vieitez
CEO at Creast
For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.
James Carter
James Carter
Campaign Manager at Horizon Digital
ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.
Emily Hughes
Emily Hughes
Media Planner at Visionary Ads UK
ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.
Tural S.
Tural S.G2 review
Media Buyer
ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.
Dominik Sarapata
Dominik Sarapata
Marketing Manager at LEMA
ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.
Michael Weidacher
Michael Weidacher
CEO at Heldenfinder
ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.
Francesca Rossi
Francesca Rossi
Campaign Planner at Rossi Digital
ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.
Sebastian Weber
Sebastian Weber
Campaign Manager at Weber Media

See Self-Serve Display Retargeting in Action

Watch how ad:personam simplifies display retargeting. Install the universal tracking pixel, build retargeting audiences automatically, and re-engage visitors across display, video, and CTV — all from one self-serve DSP with no minimum spend.

The Self-Serve Ad Platform Agencies and Startups Trust

Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.

LerraimeAdventr testimonialHT&T testimonialKushinda testimonialHeldenfinder testimonialCreast testimonialGipfelxberg testimonialLema testimonial

Trusted by 99+ startups, SMBs, and agencies

Boost Conversions With Retargeting

Smart Ad Targeting

Harness your first-party data to create highly tailored retargeting campaigns. Our DSP ensures your ads reach the right people at the right time.

Custom Audience Segments

Upload custom audience lists or leverage our data marketplace for refined targeting, including CRM data and website visitor segments.

Cross-Channel Retargeting

Extend your retargeting campaigns across display, video, audio, and CTV channels for a cohesive brand experience.

AI Media Planner: Plan Campaigns for Free

Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

AI Media Planner

Re-Engage and Convert With Retargeting Display Ads

With ad:personam, setting up and managing retargeting campaigns is straightforward and effective. Reconnect with your audience and turn interest into action.

Retargeting FAQ

Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.

  • What types of retargeting does ad:personam support?

    ad:personam supports two types: campaign retargeting (re-engage users who saw your previous campaigns) and tracking point retargeting (retarget website visitors via your universal pixel). Both let you bring back warm leads and increase conversions.

  • How do I set up retargeting on ad:personam?

    Install the universal tracking pixel on your website to start building audience segments automatically. You can also upload custom audience lists or CRM data. Then create a retargeting campaign targeting those segments.

  • Can I control how long users stay in my retargeting audience?

    Yes. ad:personam offers configurable time windows for retargeting audiences. You can set recency windows to target users who visited your site in the last 7, 14, 30, or 90 days — optimising for conversion freshness.

  • What channels can I use for retargeting?

    You can retarget users across display, video, audio, and CTV channels. This cross-channel approach lets you create a cohesive brand experience across multiple touchpoints.

  • Is there a minimum budget for retargeting campaigns?

    No. ad:personam has no minimum ad spend. You can launch retargeting campaigns with any budget and scale based on results.

  • Can I use retargeting without third-party cookies?

    ad:personam offers cookieless targeting alternatives alongside traditional retargeting. You can combine tracking-pixel retargeting with contextual and IAB segments for a privacy-compliant approach that works even as cookies are deprecated.

Retargeting Resources

Explore our retargeting guides and tutorials to get the most out of your advertising campaigns.

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