Self-Serve Display Retargeting: Re-Engage Visitors, Boost Conversions
Bring back visitors who left without converting with self serve retargeting built around first-party intent. ad:personam uses a universal pixel to build audiences automatically, applies recency windows, and re-engages users across display and video from one dashboard.
Trusted by 99+ startups and agencies worldwide
















































Retargeting at Scale
Launch Retargeting Display Ads in 3 Steps
Move from pixel install to conversion recovery without separate tools or channel silos.
Sign Up & Install Pixel
Create your account, add the universal pixel to your site, and start collecting page-view data for retargeting immediately.
Build Retargeting Audiences
Decide how broad or selective your follow-up should be, while budget controls, frequency caps, and recency windows keep retargeting disciplined across display and video
Launch & Optimise
Go live across display and video, then use AI reporting to find which audiences and channels are creating the strongest return.
Self Serve Retargeting: Universal Pixel, Audience Segments, and Cross-Channel Reach
ad:personam makes self serve retargeting an intuitive workflow designed to help you act on intent while it is still fresh. Install the universal pixel once and the platform starts building audiences from real visitor behaviour automatically, so you can reconnect with people who already showed interest instead of starting from a cold prospecting pool.

What Our Customers Are Saying
Real experiences from web agencies and small businesses showcasing the impact of ad:personam.
“I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.”
“ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.”

“The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.”

“Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.”

“The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.”

“ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.”
“The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.”

“ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.”

“For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.”

“ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.”

“ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.”
“ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.”

“ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.”

“ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.”

“ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.”

Plan Your Retargeting Reach: Audience Rules, Time Windows, and Cross-Campaign Targeting
Planning retargeting should tell you whether an audience is worth pursuing before budget goes live. With Forecast, ad:personam helps you estimate how far a retargeting strategy can scale using live marketplace data, then refine the setup around the users most likely to convert. Build audiences from page visits or specific actions, choose include or exclude logic, set time windows that match the urgency of your offer, and reuse engagement from previous campaigns. The result is a retargeting plan that can scale before launch.

Retargeting Display Ads for Teams That Need Faster Conversion Recovery
Teams use ad:personam to turn first-party visitor data into retargeting campaigns that scale across channels, while keeping frequency, pacing, and spend under control from one workflow.
Trusted by 99+ startups, SMBs, and agencies
Retargeting Display Ads Capabilities
Universal Pixel
Install the universal pixel once and ad:personam automatically segments visitors based on the actions and pages they trigger. Set recency windows to match the right users at the right moment in their intent cycle, using first-party data that stays useful even as third-party cookie coverage weakens.
Custom Audience Segments
Go beyond simple pixel retargeting by layering tracking conditions and first-party lists with additional audience data. Behavioural segments can complement your own visitor data when you need more scale or a sharper prospect profile, letting you build multi-signal strategies instead of relying on one audience source alone.
Reach Across Display and Video
A single retargeting campaign reaches users across display and video without separate channel setup. With access to 330+ inventory sources, your audience follows your message across channels, while frequency caps give you exposure control from one setting regardless of how many channels are active.
AI Media Planner: Plan Campaigns for Free
Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

Recover More Conversions with Self Serve Retargeting
Use ad:personam to turn site visits, page views, and previous engagement into retargeting display ads that follow buyers across channels. The setup is fast, the controls stay centralised, and the reporting is built to improve spend efficiency.
Self Serve Retargeting FAQ
Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.
What is self serve retargeting?
Self serve retargeting lets you build audiences, launch campaigns, and optimise performance without handing execution to an agency. ad:personam gives you one workflow for pixel-based audiences, audience rules, and cross-channel delivery.
How do I set up retargeting on ad:personam?
Install the universal pixel on your website to start building audience segments automatically. You can also upload custom audience lists or CRM data, choose recency windows, and then launch a retargeting campaign targeting those segments.
Can I control how long users stay in my retargeting audience?
Yes. ad:personam offers configurable time windows for retargeting audiences. You can set recency windows to target users who visited your site in the last 7, 14, 30, or 90 days, matching your follow-up to the freshness of buyer intent.
What channels can I use for retargeting?
You can retarget users across display, video, audio, and CTV channels. This cross-channel approach lets you create a cohesive brand experience across multiple touchpoints.
Is there a minimum budget for retargeting campaigns?
No. ad:personam has no minimum ad spend. You can launch retargeting campaigns with any budget and scale based on results.
Can I use retargeting without third-party cookies?
ad:personam offers cookieless targeting alternatives alongside traditional retargeting. You can combine pixel-based retargeting with contextual and IAB segments for a privacy-compliant approach that stays useful as third-party cookie coverage declines.
Display Retargeting Resources
Explore guides on self serve retargeting, audience rules, and cross-channel conversion recovery.

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Retargeting — Campaign and Tracking Point Retargeting on ad:personam
Learn how to set up retargeting on ad:personam. Re-engage users who clicked on previous campaigns or triggered tracking points with flexible time windows and match logic.