August 2026
OOH
8 minutesProgrammatic DOOH Advertising: A Complete Guide for Advertisers
Learn how programmatic DOOH advertising works: buying models, creative specs, formats, targeting, and measurement, plus how to launch on ad:personam.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
August 2026audio-advertising6 minutesProgrammatic Audio Advertising: A Complete Guide for Advertisers
Learn how programmatic audio advertising works: formats, targeting, open exchange vs. PMP, and how to launch a campaign with ad:personam.
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August 2026ad-tech7 minutesRich Media Ads: What They Are & How They Work
Rich media ads are interactive, expandable, animated—not static banners. See formats, use cases & benefits, then build yours with the AI Banner Generator.
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August 2026kpi8 minutesHow to Calculate CTR: Click-Through Rate Formula & Benchmarks
CTR = (clicks Ă· impressions) Ă— 100. Learn how to calculate click-through rate, industry benchmarks by channel, and how to improve CTR for display and programmatic ads.
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August 2026media-planning9 minutesAI in Programmatic Advertising: What Works in 2026
Learn how AI improves programmatic planning, optimisation, reporting, creative workflows, and agentic execution, with practical examples for 2026.
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August 2026display-advertising4 minutesHow Does Display Advertising Work? A Practical Guide
How does display advertising work? A guide to programmatic display formats (banner, HTML5, rich media), targeting methods, and how to run effective campaigns.
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