Explore the latest insights, product updates, and research from the ad:personam team.
What are DSPs, how do they work and why use them in programmatic marketing? Discover how you can test ad:personam to create effective campaigns with complete autonomy, in self-service mode.
How do CTVs work and why do they represent a unique advertising opportunity? Find out thanks to our complete guide.
Discover the advantages of native advertising, which strategies are best suited to improve your advertising campaigns and how to manage them with ad:personam DSP.
Programmatic advertising for recruitment uses AI-driven automation to target job seekers efficiently across display, video, and CTV ads. Learn how it reduces costs and improves hiring outcomes.
Discover the essentials of media buying and planning software, how it powers programmatic advertising, and the best tools available for optimizing ad performance.
Discover five key ways AI reshapes programmatic advertising—from creatives to optimization—and why it’s essential for modern marketers.
