November 2025
kpi
13 minutesThird-Party Cookies: Complete Guide for Digital Marketing
Learn what third-party cookies are, how they work, GDPR compliance requirements, and cookieless alternatives for digital marketing success.
Read more
Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
November 2025contextual-targeting7 minutesContextual Advertising: The Complete Guide to Privacy-First Targeting
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.
Read more
November 2025kpi7 minutesClick Through Rate (CTR): What It Is, How to Calculate and Improve It
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
Read more
November 2025audience-targeting7 minutesTarget Audiences: The Complete Guide to Defining, Analyzing, and Activating Your Ideal Customers
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.
Read more
October 2025kpi9 minutesViewability: Complete Guide to Measurement, Optimization, and KPIs
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
Read more
October 2025ad-tech13 minutesAd Server: Complete Guide to Advertising Servers, Technology & Selection
Complete guide to ad server functionality. Discover the benefits of advertising servers and how to implement them for better campaign results.
Read more