August 2026
media-planning
9 minutesAI in Programmatic Advertising: What Works in 2026
Learn how AI improves programmatic planning, optimisation, reporting, creative workflows, and agentic execution, with practical examples for 2026.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
August 2026display-advertising4 minutesHow Does Display Advertising Work? A Practical Guide
How does display advertising work? A guide to programmatic display formats (banner, HTML5, rich media), targeting methods, and how to run effective campaigns.
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August 2026OOH7 minutesProgrammatic OOH Advertising: Complete Guide (OOH + DOOH)
See how self-serve programmatic OOH works: buy static, digital, and transit outdoor inventory automatically, beyond traditional outdoor buying.
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July 2026audience-targeting10 minutesInclusive Marketing: How Programmatic Advertising Makes Ads for Everyone
Discover what inclusive marketing is, why it matters, and how programmatic advertising helps brands build authentic, accessible, and effective campaigns for diverse audiences.
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June 2026display-advertising7 minutesDynamic Creative Optimization (DCO): The Complete Guide to Programmatic Dynamic Advertising
Discover how Dynamic Creative Optimization (DCO) uses AI to personalize ads in real time — boosting CTR, conversions, and budget efficiency with programmatic strategies.
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June 2026media-planning6 minutesAI Creative Generation in Advertising: The Complete Guide to AI-Powered Ads
Discover how AI creative generation is transforming advertising — from personalized real-time ad creation to predictive optimization, with best practices for modern campaign strategies.
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