Creative Guidelines and Specifications

Hosting

Your uploaded creatives are hosted via our integrated ad serving technology. This enables a full-service ad server experience built for real-time advertising, ensuring advanced reporting, avoiding multiple party fees, and adhering to strict creative standards and auditing processes.

Content Requirements

To protect users and maintain inventory quality, certain types of content and practices are strictly prohibited:

• Illegal products, services, or activities, including content that teaches or enables criminal behavior.
• Hate speech, harassment, bullying, threats, or exploitative content.
• Tobacco, weapons, ammunition, weapon parts, illegal drugs, or drug paraphernalia.
• Graphic violence, explicit sexual material, pornography, or shock content.
• Counterfeit goods, piracy, copyright infringement, or other intellectual property abuse.
• Malware, spyware, deceptive software behavior, forced downloads, or harmful code.
• Misleading claims, impersonation, false pricing, fake scarcity, or deceptive ad experiences (e.g., fake errors or warnings).
• Cloaking, bait-and-switch destinations, or attempts to bypass review controls.
• Language mismatch between the creative and landing page.
• Multiple brands combined into a single offer. Each creative must represent a single discernible brand or product offering.

Creative Auditing

All creatives must pass a rigorous auditing process before running on real-time inventory. This typically involves human review to ensure compliance with our platform policies.

The target completion time for a creative audit is one business day from campaign activation. Repeated violations of these policies may result in campaign rejection, spend blocking, or immediate account suspension.

Technical Requirements for Display Creatives

• Animated ads must be 30 seconds or less.
• Ads must open in a new tab or window.
• Avoid auto-initiated audio; many publishers block it.
• Ad dimensions must match the configured dimensions.
• No LSOs (Local Shared Objects) like Flash cookies or browser helper objects.
• Creatives cannot set or modify cookies on our platform domains.

Supported file types include:

• Static images (JPEG, JPG) or GIF, max size 150kb
• HTML5 ZIP files, max size 10MB

Creative Landing Pages

The landing page must open in a new tab or window, match the language, brand, and offer of the creative, and comply with our platform content standards. Clicking an ad must not initiate a file download. Blank, broken, or low-value landing pages with little useful content are prohibited.

Specifications for Video Creatives

• Max video file size: 10MB
• Minimum bit rate: 2500kbps
• Minimum size: 1280x720px

Recommended CTV Video Creative Specifications

• Max video file size: 10MB
• Minimum bit rate: 2000kbps
• Minimum resolution: 1280x720 (720p)
• Duration: 15 or 30 seconds

Audio Creative Guidelines and Specifications

All audio creatives must adhere to our platform guidelines. These requirements apply to platforms like Pandora, AdsWizz, and Spotify.

Pandora / AdsWizz Requirements

• File type: MP3, AAC, WAV
• Max file size: 20MB
• Bit rate: Minimum 128 kbps, 196kbps recommended
• Ad length: 15, 30, or 60 seconds

Spotify Requirements

• File type: MP3, WAV, or OGG
• Companion banner: 640x640 or 300x250
• Bit rate: Minimum 128 kbps
• Ad length: 15 or 30 seconds

For more details on ad:personam’s creative guidelines and general terms, please visit our General Terms & Conditions.

Reference to General Terms & Conditions

This document is incorporated by reference into the General Terms & Conditions of adpersonam.io that can be found here. The General Terms & Conditions cover the following chapters applicable to this document and ad:personam applications and website in general:

• LIABILITY AND INDEMNIFICATION for EU, Australian and US Users
• COMMON PROVISIONS
• DISPUTE RESOLUTION
• PRIVACY POLICY

ad:personam GmbH
Sitz der Gesellschaft: Hamburg
Registergericht: Amtsgericht Hamburg, HRB 167513
Geschäftsführer Ciro Scognamiglio
USt-ID-Nr: DE340890938