All The Features You Expect, Even More
Targeted Advertising With Control And Transparency
ad:personam levels the playing field by giving advertisers of all sizes access to easy, powerful, and affordable tools and for launching and managing their own programmatic ad campaigns
Smart Templates
Easily build new, targeted programmatic campaigns.
Smart Templates will let you implement and execute new campaigns without the need of sifting through complex settings. Use these templates to easily build out and implement new targeted ad campaigns that are sure to increase your ROI.
Contextual
With contextual advertising, you don’t have to rely on cookies to determine how relevant your messages are; instead, what matters is the context in which your ads appear.
Leverage machine learning, semantic and natural language processing to help drive contextually-appropriate ad delivery and increase engagement with audiences you’re actually trying to reach.
Audience
ad:personam provides a broad selection of target groups like demographic, sociographic, interest and B2B from the most relevant 3rd party providers based on Web browsing behaviour data.
Receive access to our network of 3rd party providers of high-quality audience segments made available by ad:personam's integration with Xandr DSP. Reach high quality audiences for your targeted campaigns.
Remarketing
Retargeting takes your display advertising to the next level. With the retargeting template, you can reach users who have previously visited your website and show them products they may be interested in while they browse the web.
Retargeting ads are timely, relevant, and designed to spark a user's interest in your business and help you generate additional website traffic, leads, and sales opportunities.
Audio & Video
With the Audio & Video template you can deliver video and audio ads to your audiences across all devices. Target premium inventory by context (pre-roll, out-stream or mid-roll) and optimise to CPCV (Cost per Completed View).
Whenever your target audience is watching relevant content on their device, your ad will be there to reach them.
Macro
Macro lets you refine your campaign experience by serving macro-level ad experiences based on weather conditions including temperature, wind speed and precipitation.
This can help improve user engagement and help ensure your ads run when they have the best chance of being seen--leading to higher clickthrough rates and conversions.
powered by
Featuring integrated complete inventory access via the Xandr DSP, ad:personam gives you one-touch access to all inventory worldwide.
Delivering the power of programmatic advertising to advertisers of all sizes.
It’s never been easier to start with programmatic advertising
ad:personam can help your business cost-effectively execute and deliver targeted programmatic campaigns across display, native, video and audio.
NO CODE Programmatic
Whether you are a marketer or media agency, our platform delivers the relevant user with the right ad at just the right moment while offering 100% transparency. Our technological solution is simple yet revolutionary as it streamlines operational costs and enables even the non-technical to build complex campaigns.
Premium Inventory
Featuring integrated complete inventory access via the Xandr DSP, ad:personam gives you one-touch access to all inventory worldwide. Access premium inventory across display, video, and audio and open the door to reach top-tier publishers, premium sites, mobile app.
Total Control
Whether you are a marketer or media agency, our platform delivers the relevant user with the right ad at just the right moment while offering 100% transparency. Our technological solution is simple yet revolutionary as it streamlines operational costs and enables even the non-technical to build complex campaigns.
Full Funnel Optimisation
A powerful suite of algorithms that help you maximise your performance. Boost every step of your outreach, from building awareness & consideration (CPC, CTR, CPCV) to driving action & remarketing (CPA). Optimise your budgets with intelligent insights.
Let your customers find you with the help of multi-channel advertising. Target and measure your campaign performance across devices, channels and digital formats including display, mobile and video ads.
Brand Safety
ad:personam is designed to help you control the quality of the inventory that you are targeting, prevent brand safety issues on your ads and protect your reputation by making sure that your ad does not appear next to inappropriate websites.
The Domain List feature gives you more flexibility than ever to decide which sites are right for your ads, helping you increase relevancy and reduce wasted spend and choose to allow or deny your ads from appearing on specific websites.
Powerful tools
Everything you need to reach everyone with ease
With ad:personam's programmatic advertising software and targeting management functionality, you have real-time control over all elements of your campaign including brand safety, optimisation, domains lists and CPM bid.
Creatives
Deliver the right ad to the right person at the right time, no matter what device your customer is on. Whether it's a display banner, native ad or video and audio creatives, it's your brand's story and we're here to help you tell it.
Universal Pixel
A single pixel to automatically organize your first party data into custom audiences. Segment your users based on the action taken, and narrow down to those taking specific actions that are high value for your business.
Premium Support
Knowledgeable and prompt technical support for all our products to help you master every detail. Visit our wiki. and get immediate access to a comprehensive Knowledge Base with how-to guides, tutorials, FAQs, best practices, tips, tricks and more.
Dashboards
Get insights at your fingertips. Analyze your data with charts and graphs that display the precise information that is important to you. Your dashboards will allow you to optimize your campaigns and track results in real time.
Device & Supply
Target all or specific device types such as Desktop, Mobile & Tablets. Run your campaigns on standard websites and mobile web or in apps on mobile tablets and phones.
Geo Targeting
Target your ads to specific regions and countries. With geo-targeting, you can deliver relevant ads to users who are interested in your products and services.
Frequency
Target users based on the time when they see impressions. Frequency prevents overexposure by limiting how often a user is shown your ad per day and lifetime.
Hosted Creative
No need to manage expensive ad serving platforms. Leverage the same advanced technology used by some of the world's largest agencies powered by Xandr DSP.
Plans for every team.
Solutions for every need.
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We bring you the best of automated advertising, with the flexibility and ease of use you need to grow your business at your own pace. Without minimums and hidden fees.