Self-Serve Programmatic Advertising DSP Features
Campaign management, AI tools, Planning Mode, reporting, and premium supply controls in one self-serve DSP powered by the Adform DSP API.
Trusted by 99+ media agencies and small businesses
Campaign Management, Targeting, and Optimisation in One Workflow
ad:personam brings campaign setup, audience targeting, and delivery optimisation into a single self-serve workflow. Structure budgets and pacing at every level, reach the right people through cookie-based, contextual, and cookieless segments, then fine-tune performance with flexible pricing models, dayparting, and built-in brand safety controls.
AI-Powered Automation for Planning, Creative, and Analysis
From the first brief to the final performance review, AI removes the manual work. Generate cross-platform campaign strategies in minutes, produce on-brand display creatives from a single URL, and turn raw campaign data into guided insights or polished reports you can share with stakeholders.
A Self-Serve DSP Built for Scale and Accessibility
Planning Mode: Explore the Platform Before You Subscribe
Every new account starts in Planning Mode with free access to the complete media-planning toolkit. Build strategies, simulate campaign reach, research domains and audience segments, and explore premium inventory, all before entering payment details. When you are ready to go live, upgrading to Starter or Pro unlocks full campaign execution.
Reporting and Analytics for Every Analysis Style
Five complementary reporting tools let you match the analysis to the decision. Drill into campaign performance through guided AI conversations, generate polished narrative summaries for clients and leadership, ask ad hoc questions in plain language, export granular data for offline analysis, or build interactive dashboards that update in real time.
Inventory, Supply, Tracking, and Compliance Controls
Premium supply and responsible ad serving are built into the platform. Tap into a global network of 330+ inventory sources and curated private marketplace deals while Adform handles creative hosting at no extra cost. Conversion tracking, retargeting pixels, AdChoices compliance, and brand safety filters work together so every impression is accountable and brand-safe.
Built for Teams That Need Control Without Enterprise Complexity
From startups to agencies, teams use ad:personam to plan, launch, and optimise campaigns across channels with no minimum spend and transparent pricing.
Trusted by 99+ startups, SMBs, and agencies
Why Choose ad:personam?
Compare ad:personam with traditional enterprise DSP workflows.
| Feature | ad:personam | Traditional DSPs |
|---|---|---|
| No minimum ad spend | ||
| Campaign, targeting, and optimisation in one workflow | ||
| Planning Mode before subscribing | ||
| AI-powered planning, creative, and reporting | ||
| Display, Video, CTV & Audio | ||
| 330+ inventory sources and PMP deals | ||
| Built-in tracking and AdChoices compliance | ||
| Transparent pricing | ||
| Agency fees required | ||
| Self-serve campaign setup in minutes |
Simple, Transparent Pricing
Plan for free. Upgrade to Starter or Pro when you are ready to launch.
Planning Mode
- AI Media Planner (3 assistants)
- Forecast tool
- Domain Query and Discovery
- Data Marketplace research
Starter
- Display campaigns (banners, native)
- Retargeting & Conversions tracking
- AI Banner Generator
- Insight Agent & AI Reports
- 3rd party targeting: audiences
- Inventory Lists & Domain Targeting
Pro
- Video, Audio, and CTV campaigns
- VAST/VPAID, HTML5 and 3rd party tags)
- Curated Deals & In-App Targeting
- Priority support
Launch Faster with an Accessible Self-Serve DSP
Start in Planning Mode for free, then scale campaigns across display, video, CTV, audio, and in-app with transparent pricing and AI-assisted optimisation.