Advertiser Policy

Generally Applicable Content Prohibitions

The following content and practices are strictly prohibited:

• Illegal products, services, or activity, including content that teaches or enables criminal behavior.
• Dangerous hate speech: Content that incites violence, intimidation, or discrimination against protected groups.
• Pornography: Content depicting or providing access to pornography, nudity, or obscenity.
• Malware: Content containing, linking to, or installing malware or spyware.
• Piracy: Content that infringes on copyrights, trademarks, or patents, including counterfeit goods.
• Weapons: Content featuring the sale of weapons, ammunition, or instructions for creating weapons.
• Violence: Content that depicts, promotes, or glorifies violent acts or shock content.
• Defamation: Content that is defamatory in nature.
• Illegal drugs: Content promoting the sale of illegal drugs or drug paraphernalia.
• Deceptive content: Content that misleads users through fake errors, fake urgency, impersonation, or deceptive ad interactions.
• CBD: Advertising or ad creatives related to CBD products are prohibited in all markets.
• Cryptocurrency: Advertising or ad creatives related to cryptocurrency are prohibited in all markets.
• Extreme religious content: Advertising or ad creatives promoting extreme religious content are prohibited in all markets.
• Auto-downloads: Content that downloads files without user consent.
• Auto-redirect: Content that redirects users automatically to other sites.
• Interference with navigation: Content interfering with user navigation, such as pop-ups or obscured navigation.
• Unusual CTR: Content with unusually high click-through rates often associated with automatic ad clicks or manipulation.
• Incentivized clicks: Offers promising rewards, points, or cash for clicks, installs, or actions are treated as traffic manipulation and are prohibited.

Content Allowed But Restricted

Some verticals may be conditionally accepted only after enhanced verification and legal review:

• Gambling content: Allowed only with geographic and regulatory restrictions, lawful licensing, and prior approval.
• Political ads: Prohibited in the EU and EEA. In other regions, they are subject to strict compliance, verification, and legal regulations.
• Pharmaceutical and health-related products: Require authority approval and strict licensing documentation.
• Financial products and Medicare: Healthcare-adjacent and financial campaigns (lending, investment, etc.) are highly regulated and commonly restricted without advanced certifications.
• Sweepstakes and Lead Generation: Often flagged for misleading claims. Usually require direct brand ownership and transparent data collection proof.
• Alcohol-related services: Subject to local laws and age-gating requirements.

Data Privacy & Jurisdiction Compliance

Compliance with data privacy regulations is mandatory. This includes strict prohibitions on collecting or using data from individuals under 18 and expanded restrictions on profiling sensitive categories such as race, gender identity, biometric data, religious beliefs, and political opinions.

Ad transactions are prohibited in restricted jurisdictions, including but not limited to: Afghanistan, Angola, Bhutan, Curacao, Ghana, Jordan, Kenya, Kuwait, Lebanon, Liberia, Morocco, Sudan, and Uzbekistan.

Enforcement and Account Risk

Policy breaches are treated as serious platform-integrity issues. Depending on severity, enforcement can include:

• Creative disapproval
• Campaign pause or removal
• Spend restrictions or domain blocking
• Immediate account suspension

Maintain compliant creatives, truthful claims, and legally valid data collection practices at all times.

For more information or updates, please contact us at info@adpersonam.io.

Reference to General Terms & Conditions

This document is incorporated by reference into the General Terms & Conditions of adpersonam.io that can be found here. The General Terms & Conditions cover the following chapters applicable to this document and ad:personam applications and website in general:

• LIABILITY AND INDEMNIFICATION for EU, Australian and US Users
• COMMON PROVISIONS
• DISPUTE RESOLUTION
• PRIVACY POLICY

ad:personam GmbH
Sitz der Gesellschaft: Hamburg
Registergericht: Amtsgericht Hamburg, HRB 167513
Geschäftsführer Ciro Scognamiglio
USt-ID-Nr: DE340890938