Programmatic Advertising for Small Business with Self-Serve DSP
The best programmatic ad platform for small businesses. ad:personam's self-serve DSP offers flexible pricing, AI-powered targeting, and no minimum spend — leveling the playing field.
Trusted by 99+ startups and agencies worldwide
















































A Self-Serve Ad Platform Trusted Worldwide
Why Small Businesses Choose ad:personam
Flexible Programmatic Advertising
Complete control over your advertising expenses with budget-friendly options, flexible payment methods, and no minimum spend requirements. Scale your campaigns according to your business needs without upfront pressure.
The Cost Advantage
Ditch hefty agency fees and rigid contracts. Our cost-effective platform is designed specifically for small businesses, enabling transparent and effective campaigns that deliver real results without breaking the bank.
Tailored for Growth
Whether you're just starting or looking to expand, ad:personam makes it easy to allocate your budget where it matters most, helping you achieve marketing goals efficiently.
What Our Customers Are Saying
Real experiences from web agencies and small businesses showcasing the impact of ad:personam.
“I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.”
“ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.”

“The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.”

“Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.”

“The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.”

“ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.”
“The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.”

“ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.”

“For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.”

“ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.”

“ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.”
“ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.”

“ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.”

“ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.”

“ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.”

Sign Up, Plan for Free, Launch Campaigns
Our self-serve programmatic platform lets you explore everything before you spend a cent.
Sign Up for Free
Create your account in minutes — no credit card required. You get instant access to Planning Mode.
Plan in Planning Mode
Use the AI Media Planner to build strategies, Forecast tool to simulate reach and costs, and Domain Query to research inventory — all free, no subscription needed.
Launch & Optimise
Subscribe when ready, launch across display, video, CTV, and audio, and let Insight Copilot turn your campaign data into actionable recommendations.
AI Media Planner: Plan Campaigns for Free
Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

The Self-Serve Ad Platform Agencies and Startups Trust
Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.
Trusted by 99+ startups, SMBs, and agencies
Why Choose ad:personam?
See how we compare to traditional DSPs and agency-managed campaigns.
| Feature | ad:personam | Traditional DSPs |
|---|---|---|
| No minimum ad spend | ||
| Self-serve platform | ||
| Free Planning Mode before subscribing | ||
| AI-powered optimisation | ||
| Display, Video, CTV & Audio | ||
| Premium inventory access | ||
| Transparent pricing | ||
| Agency fees required | ||
| Campaign setup in minutes |
Simple, Transparent Pricing
No hidden fees. No long-term contracts. Start small and scale as you grow.
Planning Mode
- Forecast, AI Media Planner, Domain Query
- Domain Discovery and Data Marketplace
- Browse Inventory Sources and PMP Deals
- No credit card required
Starter
- All in Planning Mode plus full DSP access
- Display Ads, Insight Copilot, Contextual Targeting
- Universal Pixel, Conversion Pixels, Retargeting
- Domain Targeting Lists and Inventory Source Lists
Pro
- All in Starter plus every channel unlocked
- Video, Audio, CTV, and In-App advertising
- App Targeting Lists and Curated Deals
- Priority support
Flexibility for Every Budget
Experience the freedom of our low-budget programmatic platform that's tailor-made for the evolving needs of small businesses. Say goodbye to hefty agency fees and rigid commitments. Say hello to flexibility, efficiency, and effectiveness in every campaign you run.
Everything You Need in a Self-Serve Programmatic Platform
From Planning Mode to AI-powered optimisation, ad:personam gives agencies and small businesses the tools to plan, launch, and scale programmatic campaigns — no minimum spend required.
Planning Mode
Sign up and explore for free — use the AI Media Planner, Forecast tool, and Domain Discovery to plan campaigns before you subscribe.
No Minimum Ad Spend
Launch campaigns with any budget. No minimum spend, no hidden fees — scale when you’re ready.
Self-Serve Interface
Manage campaigns end-to-end from one dashboard — create, target, launch, and optimise without agency support.
Insight Copilot (AI Reports)
Chat with your campaign data. Get AI-powered insights across 7 report types in 6 languages for faster optimisation.
Audience & Contextual Targeting
Reach the right users with Lotame audience segments, Semasio contextual targeting, and Digiseg IAB segments — including cookieless options.
Transparent Pricing
Choose from 6 pricing models (Fixed CPM, Dynamic CPM, Viewable CPM, VCR, CPC, CPA). Starter and Pro plans with a 30-day free trial.
330+ Inventory Sources
Access premium inventory across 30+ exchanges via the Adform DSP — display, video, CTV, audio, native, and in-app.
Multi-Format Creatives
Upload static banners, HTML5, video, VAST/VPAID, audio, native, and third-party tags. Creative hosting included at no extra cost.
Brand Safety
Filter by IAB content categories at campaign level. Ads.txt-compliant inventory reduces ad fraud risk across all channels.
PMP & Curated Deals
Access pre-negotiated private marketplace deals for premium ad placements at competitive rates.
Domain Query & Discovery
Research individual domains or generate targeted lists by country, media type, and category from the inventory database.
Domain Allow & Blocklists
Upload custom allowlists and blocklists with bid multipliers to control exactly where your ads appear.
AI Media Planner
Generate data-backed campaign strategies across programmatic, Google Ads, and LinkedIn with 3 specialised AI assistants.
Universal Pixel & Conversions
Track conversions with JS, image, or server-side pixels. Segment first-party audiences and optimise towards CPA goals.
Geo & Hyperlocal Targeting
Target by country, region, city, or DMA — plus GPS radius targeting with up to 500 locations per campaign.
Looker Studio Integration
Connect campaign data to Google Looker Studio with our private connector for custom dashboards and client reporting.
Easy Payments via Stripe
Pay securely with multiple payment methods. Automated refunds for underdelivery — no invoicing hassle.
Knowledge Base & Support
Step-by-step guides, video tutorials, and technical support to help you get the most from the platform.