Programmatic Advertising for Small Businesses is a game-changing advertising method that utilizes automation, real-time bidding, and data optimization to display your ads on the open internet. Contrary to common belief, it’s not exclusive to large corporations. Self Serve DSP platforms, like ad:personam, provide an affordable and effective entry point to this innovative approach, proving that small businesses can also harness the power of programmatic advertising. … Read More
What is a Demand Side Platform (DSP)?
A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space programmatically. Accordingly, it enables you to bid on ad inventory in real-time and target specific audiences based on various factors, including location, demographics, interests, and more.
How does ad:personam Self Serve DSP work?
ad:personam is a self-service DSP that allows you to create, manage, and optimize your programmatic advertising campaigns in a simple and easy-to-use interface. Additionally, it is built on top of Xandr DSP API and employs advanced artificial intelligence and machine learning algorithms to help you target the right audience and make real-time bidding decisions based on your specific goals and budget.