Unleash the potential of Connected TV with ad:personam’s DSP. Our latest blog dives deep into the revolution of CTV in programmatic advertising, offering businesses strategies to target their audiences effectively. Learn about CTV’s rise, its edge over linear TV, and how you can integrate it into your media mix with ad:personam. Step into the future of advertising today! … Read More
What is a Demand Side Platform (DSP)?
A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space programmatically. Accordingly, it enables you to bid on ad inventory in real-time and target specific audiences based on various factors, including location, demographics, interests, and more.
How does ad:personam Self Serve DSP work?
ad:personam is a self-service DSP that allows you to create, manage, and optimize your programmatic advertising campaigns in a simple and easy-to-use interface. Additionally, it is built on top of Xandr DSP API and employs advanced artificial intelligence and machine learning algorithms to help you target the right audience and make real-time bidding decisions based on your specific goals and budget.