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Contextual Targeting Tool for Cookieless Programmatic Campaigns

Deliver relevant ads by matching content in real time — no cookies required. ad:personam's contextual targeting platform uses Semasio semantic segments across display, video, CTV, and audio.

LerraimeAdventr testimonialHT&T testimonialKushinda testimonialHeldenfinder testimonialCreast testimonialGipfelxberg testimonialLema testimonial

Trusted by 99+ startups and agencies worldwide

publisher axel-springerpublisher bloombergpublisher cairorcspublisher ciaopeoplepublisher cnnpublisher dailymotionpublisher disneypublisher foxpublisher freewheelpublisher google-admanagerpublisher index-exchangepublisher italiaonlinepublisher magnitepublisher mail-onlinepublisher media-figaropublisher microsoft-advertisingpublisher netflixpublisher openxpublisher piemmepublisher pubmaticpublisher rokupublisher spotifypublisher xandrpublisher yahoo-adtech
publisher axel-springerpublisher bloombergpublisher cairorcspublisher ciaopeoplepublisher cnnpublisher dailymotionpublisher disneypublisher foxpublisher freewheelpublisher google-admanagerpublisher index-exchangepublisher italiaonlinepublisher magnitepublisher mail-onlinepublisher media-figaropublisher microsoft-advertisingpublisher netflixpublisher openxpublisher piemmepublisher pubmaticpublisher rokupublisher spotifypublisher xandrpublisher yahoo-adtech

Cookieless Targeting at Scale

0+Inventory Sources
0+Ad Exchanges
0%Privacy Compliant
0Minimum Ad Spend

Set Up Contextual Targeting in 3 Steps

From sign-up to privacy-first campaigns — no agency, no long-term contracts.

1

Sign Up for Free

Create your account in minutes — no credit card required. Explore targeting options in Planning Mode.

2

Select Contextual Segments

Choose from Peer39, Semasio, and DoubleVerify segments. Target by content category, brand safety, and sentiment — no cookies needed.

3

Launch & Optimise

Go live across display, video, CTV, and audio. Insight Copilot turns your campaign data into actionable recommendations.

Powered by the Adform DSP

As a Self Serve Programmatic Advertising DSP powered by the Adform DSP, ad:personam integrates with top-tier partners like Peer39, Eyeota, and DoubleVerify to deliver advanced contextual targeting capabilities. Gain access to premium global inventory across display, mobile, video, and audio, ensuring your ads are placed in the most relevant content environments for maximum impact.

Screenshot of the data marketplace in ad:personam

What Our Customers Are Saying

Real experiences from web agencies and small businesses showcasing the impact of ad:personam.

I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.
Marco P.
Marco P.G2 review
Small Business Owner
ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.
Matteo Doveri
Matteo Doveri
Chief Marketing Officer at HT&T Consulting
The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.
Nirmal Samarasinghe
Nirmal Samarasinghe
Head of Marketing at Kushinda Media
Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.
John Harrison
John Harrison
Head of Campaign Strategy at Creative Spark
The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.
Andrea Ferrari
Andrea Ferrari
Digital Campaign Manager at Milano Media Group
ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.
Pedro Paulo M.
Pedro Paulo M.G2 review
Head of Media Operations
The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.
Florian Kiel
Florian Kiel
Chief Marketing Officer at gipfelxberg
ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.
Eduardo Vieitez
Eduardo Vieitez
CEO at Creast
For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.
James Carter
James Carter
Campaign Manager at Horizon Digital
ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.
Emily Hughes
Emily Hughes
Media Planner at Visionary Ads UK
ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.
Tural S.
Tural S.G2 review
Media Buyer
ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.
Dominik Sarapata
Dominik Sarapata
Marketing Manager at LEMA
ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.
Michael Weidacher
Michael Weidacher
CEO at Heldenfinder
ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.
Francesca Rossi
Francesca Rossi
Campaign Planner at Rossi Digital
ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.
Sebastian Weber
Sebastian Weber
Campaign Manager at Weber Media

See Contextual Targeting in the Self-Serve DSP

Watch how ad:personam makes contextual targeting simple. Set up Semasio-powered semantic segments, match ads to relevant page content, and launch cookieless campaigns across display, video, CTV, and audio — all from one self-serve contextual targeting platform.

The Self-Serve Ad Platform Agencies and Startups Trust

Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.

LerraimeAdventr testimonialHT&T testimonialKushinda testimonialHeldenfinder testimonialCreast testimonialGipfelxberg testimonialLema testimonial

Trusted by 99+ startups, SMBs, and agencies

Contextual Solutions

Privacy Compliance

Deliver ads in a privacy-first environment with contextual targeting that doesn't rely on cookies, aligned with modern regulations.

Relevance and Engagement

Ensure your ads appear next to relevant content, increasing user engagement without tracking personal data.

Global Reach

Automatically target relevant content in any language, across the globe, by selecting contextual segments in your campaigns.

AI Media Planner: Plan Campaigns for Free

Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

AI Media Planner

Affordable and Accessible

Join ad:personam today and unlock the power of contextual targeting without minimum spend requirements. Reach your audience effectively while maintaining full control over your campaigns.

Contextual Targeting FAQ

Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.

  • What is contextual targeting and how does it work?

    Contextual targeting places ads next to relevant page content rather than tracking individual users. ad:personam uses Semasio semantic analysis to understand the meaning of a page and match your ads to relevant content environments — no cookies required.

  • Is contextual targeting cookieless?

    Yes. Contextual targeting on ad:personam is fully cookieless by design. It analyses page content in real time using Semasio, so it does not depend on third-party cookies and is fully compliant with GDPR and other privacy regulations.

  • How many contextual categories are available?

    ad:personam offers 350+ contextual categories powered by Semasio, covering topics from automotive and finance to health and technology. You can combine multiple categories to create precise content-aligned targeting.

  • Can I use contextual targeting alongside audience targeting?

    Yes. You can layer contextual segments with audience segments (Lotame, Digiseg) and geographic targeting. This "belt and braces" approach ensures your ads reach the right people in the right content environment.

  • What channels support contextual targeting?

    Contextual targeting is available across display, video, mobile, and audio channels. It works on open exchange inventory as well as Private Marketplace (PMP) deals.

  • Does contextual targeting cost extra?

    Contextual segment CPM costs are transparent and shown before activation. There is no minimum spend. Segment fees are added to your media CPM, and you only pay for impressions served.

Contextual Targeting Resources

Explore our contextual targeting guides and tutorials to get the most out of your advertising campaigns.

Contextual Advertising: The Complete Guide to Privacy-First Targeting

Contextual Advertising: The Complete Guide to Privacy-First Targeting

Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.

8 min read
Nov 6, 2025
Target Audiences: The Complete Guide to Defining, Analyzing, and Activating Your Ideal Customers

Target Audiences: The Complete Guide to Defining, Analyzing, and Activating Your Ideal Customers

Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.

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Data Management Platforms: The Complete Guide to Smarter Marketing with Data

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Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.

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Self Service Audience Targeting: Maximising Ad Campaign Performance

Self Service Audience Targeting: Maximising Ad Campaign Performance

Supercharge ad performance with self service audience targeting. Explore the benefits of audience targeting with ad:personam Self Serve DSP

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Jul 7, 2023
A Small Business Guide to Contextual Programmatic Advertising

A Small Business Guide to Contextual Programmatic Advertising

Contextual Programmatic Advertising is a powerful tool for small businesses to reach their target audience using data-driven solutions.

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Jun 27, 2023
Integrating Programmatic Advertising: Driving Campaign Success

Integrating Programmatic Advertising: Driving Campaign Success

Drive campaign success with programmatic advertising. Find out how to integrate programmatic advertising into your current marketing mix.

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May 12, 2022