Contextual Targeting Tool for Cookieless Programmatic Campaigns
Deliver relevant ads by matching content in real time — no cookies required. ad:personam's contextual targeting platform uses Semasio semantic segments across display, video, CTV, and audio.
Trusted by 99+ startups and agencies worldwide
















































Cookieless Targeting at Scale
Set Up Contextual Targeting in 3 Steps
From sign-up to privacy-first campaigns — no agency, no long-term contracts.
Sign Up for Free
Create your account in minutes — no credit card required. Explore targeting options in Planning Mode.
Select Contextual Segments
Choose from Peer39, Semasio, and DoubleVerify segments. Target by content category, brand safety, and sentiment — no cookies needed.
Launch & Optimise
Go live across display, video, CTV, and audio. Insight Copilot turns your campaign data into actionable recommendations.
Powered by the Adform DSP
As a Self Serve Programmatic Advertising DSP powered by the Adform DSP, ad:personam integrates with top-tier partners like Peer39, Eyeota, and DoubleVerify to deliver advanced contextual targeting capabilities. Gain access to premium global inventory across display, mobile, video, and audio, ensuring your ads are placed in the most relevant content environments for maximum impact.

What Our Customers Are Saying
Real experiences from web agencies and small businesses showcasing the impact of ad:personam.
“I like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.”
“ad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.”

“The Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.”

“Using ad:personam has been a game-changer for our agency. The platform’s AI-driven insights made campaign planning more efficient, and the team’s ongoing support has been invaluable.”

“The team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the team’s support ensured that our campaigns were a success from day one.”

“ad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.”
“The ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.”

“ad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.”

“For a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platform’s automation features freed up our time and allowed us to focus on strategy and creativity.”

“ad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platform’s detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.”

“ad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.”
“ad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.”

“ad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.”

“ad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.”

“ad:personam’s platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.”

See Contextual Targeting in the Self-Serve DSP
Watch how ad:personam makes contextual targeting simple. Set up Semasio-powered semantic segments, match ads to relevant page content, and launch cookieless campaigns across display, video, CTV, and audio — all from one self-serve contextual targeting platform.
The Self-Serve Ad Platform Agencies and Startups Trust
Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.
Trusted by 99+ startups, SMBs, and agencies
Contextual Solutions
Privacy Compliance
Deliver ads in a privacy-first environment with contextual targeting that doesn't rely on cookies, aligned with modern regulations.
Relevance and Engagement
Ensure your ads appear next to relevant content, increasing user engagement without tracking personal data.
Global Reach
Automatically target relevant content in any language, across the globe, by selecting contextual segments in your campaigns.
AI Media Planner: Plan Campaigns for Free
Build campaign strategies across programmatic, Google Ads, and LinkedIn in minutes. The AI Media Planner from ad:personam is free to use — no subscription required. Get channel recommendations, budget splits, and audience suggestions instantly.

Affordable and Accessible
Join ad:personam today and unlock the power of contextual targeting without minimum spend requirements. Reach your audience effectively while maintaining full control over your campaigns.
Contextual Targeting FAQ
Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.
What is contextual targeting and how does it work?
Contextual targeting places ads next to relevant page content rather than tracking individual users. ad:personam uses Semasio semantic analysis to understand the meaning of a page and match your ads to relevant content environments — no cookies required.
Is contextual targeting cookieless?
Yes. Contextual targeting on ad:personam is fully cookieless by design. It analyses page content in real time using Semasio, so it does not depend on third-party cookies and is fully compliant with GDPR and other privacy regulations.
How many contextual categories are available?
ad:personam offers 350+ contextual categories powered by Semasio, covering topics from automotive and finance to health and technology. You can combine multiple categories to create precise content-aligned targeting.
Can I use contextual targeting alongside audience targeting?
Yes. You can layer contextual segments with audience segments (Lotame, Digiseg) and geographic targeting. This "belt and braces" approach ensures your ads reach the right people in the right content environment.
What channels support contextual targeting?
Contextual targeting is available across display, video, mobile, and audio channels. It works on open exchange inventory as well as Private Marketplace (PMP) deals.
Does contextual targeting cost extra?
Contextual segment CPM costs are transparent and shown before activation. There is no minimum spend. Segment fees are added to your media CPM, and you only pay for impressions served.
Contextual Targeting Resources
Explore our contextual targeting guides and tutorials to get the most out of your advertising campaigns.

Contextual Advertising: The Complete Guide to Privacy-First Targeting
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.

Target Audiences: The Complete Guide to Defining, Analyzing, and Activating Your Ideal Customers
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.

Data Management Platforms: The Complete Guide to Smarter Marketing with Data
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.

Self Service Audience Targeting: Maximising Ad Campaign Performance
Supercharge ad performance with self service audience targeting. Explore the benefits of audience targeting with ad:personam Self Serve DSP

A Small Business Guide to Contextual Programmatic Advertising
Contextual Programmatic Advertising is a powerful tool for small businesses to reach their target audience using data-driven solutions.

Integrating Programmatic Advertising: Driving Campaign Success
Drive campaign success with programmatic advertising. Find out how to integrate programmatic advertising into your current marketing mix.