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Contextual Targeting for Effective Programmatic Advertising 

Contextual Advertising Solutions

Show your ads on the right websites at the right time using contextual targeting.

With contextual advertising, you don’t have to rely on cookies to determine how relevant your messages are. Instead, what matters is the context in which your ads appear.

SEGMENTS

Use Contextual Segments to dynamically target web pages based on their content and topics, making it easier than ever before to deliver relevant messages to your customers.

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CATEGORIES

Target your ads based on industry verticals, and the types of content on webpages. Reach people who are actively seeking information or products related to your business.

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DOMAINS

The Domain List feature gives you more flexibility than ever to decide which sites are right for your ads, helping you increase relevancy and reduce wasted spend .

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Discover Site Categories & Contextual topics

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Weather Targeted Display Ads

Weather conditions can have a big impact on consumers’ online activity and your business. Serve macro-level ad experiences based on weather conditions such as temperature, wind speed and precipitation and ensure higher clickthrough rates.

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integrated access to Contextual Segments via the Xandr DSP, ad:personam gives you one-touch access to all the content topics

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NO CODE Programmatic

Whether you are a marketer or media agency, our technological solution is simple yet revolutionary as it streamlines operational costs and enables even the non-technical to build complex campaigns.

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Premium Inventory

Access to global inventory on the open internet across display, video, audio and connected TVs. Connected to all major supply-side platforms, ad:personam opens you the doors to top-tier publishers, premium sites and mobile apps.

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Total Control

Grow your business for less with ad:personam; an easy-to-use, flexible SaaS model that gets you the global reach and performance of a DSP without the upfront costs. Get the freedom and control to build out your own campaigns.

Powerful tools

Everything you need to reach everyone with ease

With ad:personam's programmatic advertising software and targeting management functionality, you have real-time control over all elements of your campaign including brand safety, optimisation, domains lists and CPM bid.

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Hosted Creative

Whether it's a display banner, native ad or video and audio creatives, no need to manage expensive ad serving platforms. Leverage the same advanced technology used by some of the world's largest agencies powered by Xandr DSP.

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Universal Pixel

A single pixel to automatically organize your first party data into custom audiences. Segment your users based on the action taken, and narrow down to those taking specific actions that are high value for your business.

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Premium Support

Knowledgeable and prompt technical support for all our products to help you master every detail. Visit our wiki. and get immediate access to a comprehensive Knowledge Base with how-to guides, tutorials, FAQs, best practices, tips, tricks and more.

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Dashboards

Get insights at your fingertips. Analyze your data with charts and graphs that display the precise information that is important to you. Your dashboards will allow you to optimize your campaigns and track results in real time.

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Device  & Supply

Target all or specific device types such as Desktop, Mobile & Tablets. Run your campaigns on standard websites and mobile web or in apps on mobile tablets and phones.

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Geo Targeting

Target your ads to specific regions and countries. With geo-targeting, you can deliver relevant ads to users who are interested in your products and services.

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 Frequency

Target users based on the time when they see impressions. Frequency prevents overexposure by limiting how often a user is shown your ad per day and lifetime.

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Viewability

A powerful tool to set the viewability target on your ads. By setting a viewability target, you can get more engaged with users and increase the rate of viewed ads. 

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We bring you the best of automated advertising, with the flexibility and ease of use you need to grow your business at your own pace. Without minimums and hidden fees.

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