Help Documentation
Comprehensive guides and documentation for ad:personam Self Serve DSP
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Ad Creatives
Protecting User Privacy While Empowering Advertisers with AdChoices
ad:personam integrates AdChoices to empower users with control over their data in targeted advertising, ensuring privacy and transparency. Learn more at YourAdChoices.com.
Add Macros to Third-Party Ad Tags on ad:personam DSP
Learn how ad:personam automatically injects click and cachebuster macros into third-party ad tags using rule-based tag transformation for reliable tracking.
Building Landing Page URLs with UTM Parameters for Google Analytics 4
Use utm_source, utm_medium, and utm_campaign to gain insights into your campaigns in Google Analytics 4
HTML5 Banner Requirements for ad:personam DSP
Learn how ad:personam automatically transforms HTML5 banners to meet Adform DSP requirements. Our built-in converter handles clickTAG implementation, library injection, and manifest generation—no manual coding required.
Creative Ad Formats
Explore ad:personam creative ad formats, including banner ads, native ads, video, and audio formats. Ensure compliance with platform policies and launch engaging, effective campaigns today.
Troubleshooting Creative Audits & Campaign Delivery Issues
Understand how creative audits work on ad:personam and troubleshoot common reasons why campaigns may not deliver. Learn typical review durations and when to contact support.
Advertiser Setup
Advertiser Policy: Prohibited Content and High-Risk Verticals
Learn what content is not allowed in ad:personam campaigns, which verticals are high risk, and how to avoid violations that can trigger immediate account suspension.
Creating an Advertiser on ad:personam
Create your first advertiser on ad:personam — the foundation for campaigns, creatives, conversion pixels, and targeting lists.
FAQs: Advertiser Policy
Get answers on prohibited content, high-risk verticals, and compliance requirements in the ad:personam advertiser policy to help prevent account suspension.
Billing Payments
ad:personam Subscription Plans: Starter vs PRO for Self-Serve DSP
Compare ad:personam subscription plans and learn how to manage billing, launch campaigns, and top up your credit balance with flexible monthly pricing.
Subscription & Billing FAQs for ad:personam Self-Serve DSP
Find answers to common questions about ad:personam subscriptions, billing, campaign payments, credit balance, and plan management.
How to Use Credit Balance on ad:personam Self-Serve DSP
Learn how to pre-fund campaigns with Credit Balance on ad:personam. Instant launches, automatic deductions, and smart budget management for your DSP campaigns.
How to Launch Your ad:personam Campaigns: Step-by-Step Guide
Complete guide to launching ad:personam campaigns: subscription requirements, invoice payments, Credit Balance options, and automated ad review process.
Getting Started
Getting Started with ad:personam Self-Serve DSP
Your complete guide to ad:personam — from exploring the platform in Planning Mode to launching your first programmatic campaign with a 30-day free trial.
Platform Overview: How Advertisers, Campaigns, and Line Items Work Together
Understand how advertisers, campaigns, line items, and creatives are structured in ad:personam. A clear guide for users migrating from the previous platform.
Inventory Sources
Curated Deals: Premium Private Marketplace Inventory
Access premium Private Marketplace (PMP) deals on ad:personam. Browse curated inventory from Microsoft Advertising across CTV, video, and display channels with transparent CPM pricing.
Inventory Source Lists: Supply Path Optimisation for Your Campaigns
Create reusable inventory source lists to optimise your supply path. Select and configure SSPs, exchanges, and PMP deals with bid multipliers to maximise campaign performance and efficiency.
Sellers and Inventory Sources: Your Global Supply Network
Explore ad:personam's curated network of 330+ inventory sources across 30+ ad exchanges. Understand featured sellers, environments, channels, and how Supply Path Optimisation keeps your campaigns efficient.
Media Planning
AI Media Planner
Generate comprehensive media plans with AI-powered assistants specialized in different advertising platforms. Create tailored campaign strategies for programmatic, LinkedIn, and Google Ads with intelligent recommendations.
Audience Targeting Segments on ad:personam Self-Serve DSP
Explore ad:personam's audience targeting segments. Learn about available categories, CPM pricing, geographic coverage, and how to reach the right users with cookie-based audience data.
Banner Generator: Create AI Display Ads on ad:personam Self-Serve DSP
Use the Banner Generator in ad:personam to create on-brand IAB display ads from a business URL and prompt, then export ready-to-run creative sizes.
Contextual Targeting Segments on ad:personam Self-Serve DSP
Learn how ad:personam's contextual targeting segments place your ads next to relevant content — without relying on cookies. Explore categories, CPM pricing, and coverage
Data Marketplace Targeting: Audience, Contextual, and IAB Segments
Understand ad:personam Data Marketplace targeting options: audience, contextual, and IAB cookieless segments. Compare providers, CPMs, and best uses.
Domain Discovery Tool
Research and discover premium domains for strategic media planning with intelligent filtering and collection tools.
Reporting
AI Reports — OpenAI Campaign Analysis on ad:personam
Learn when to use ad:personam AI Reports for analyst-style campaign narratives, and understand the current limitations versus Insight Agent.
DSP Reports Service
Build custom analytics reports with flexible dimensions, metrics, and filters. Download CSV results directly from your browser — no email required.
ad:personam Google Looker Studio connector
Connect your advertising campaign data to Google Looker Studio for advanced analytics and visualization. Step-by-step guide for using the connector and setting up interactive dashboards.
Insight Agent — Guided Campaign Insights on ad:personam
Use Insight Agent on ad:personam to generate guided campaign insights, analyse flexible date ranges, and ask follow-up questions for faster optimisation.
Reporting Overview — Insight Agent, AI Reports, Query Agent and Dashboards
Compare ad:personam reporting tools including Insight Agent, AI Reports, Query Agent, DSP Reports, and Looker Studio to choose the right workflow.
Query Agent — Natural-Language Campaign Queries on ad:personam
Ask campaign questions in plain English with Query Agent. Translate natural language into SQL, inspect the data, and get fast answers for ad hoc analysis.
Setup Campaigns
How to Create a Campaign on ad:personam Self-Serve DSP
Learn how to create and configure a campaign on ad:personam, including name, currency, flight dates, timezone, and brand safety presets.
How to Set Up a Campaign on ad:personam Self-Serve DSP
Learn how to create campaigns and line items on ad:personam. This guide covers the full setup process — from campaign creation to review and launch.
Campaign Types: Display, Video, CTV, and In-App Compared
Compare Display, Video, CTV, and In-App campaign types on ad:personam. Understand device support, pricing models, and feature differences.
Environment: Device Types, Browsers, Platforms, and Connection Types
Configure device, browser, operating system, and connection type targeting for your line items on ad:personam. Options vary by campaign type.
Geo Targeting: Countries, Regions, Cities, and Hyperlocal GPS
Set up geographic targeting for your line items on ad:personam. Target by country, region, city, or GPS coordinates with hyperlocal radius targeting.
Hyperlocal Targeting: GPS-Based Location Targeting for Mobile
Target users by GPS coordinates and radius on ad:personam. Ideal for mobile app and mobile web campaigns with venue-level precision up to 500 locations.
Targeting Lists
App Targeting Lists: Target or Block Mobile and CTV Apps
Create app targeting lists to control which mobile and CTV applications serve your ads. Browse featured apps, convert store URLs, and apply allowlists or blocklists to your in-app campaigns.
Domain Targeting Lists: Control Where Your Ads Appear
Create and manage domain targeting lists to control exactly which websites your ads appear on. Build allowlists for premium placements or blocklists for brand protection, with intelligent domain discovery and bid multipliers.