Help Documentation

Protecting User Privacy While Empowering Advertisers with AdChoices

ad:personam integrates AdChoices to empower users with control over their data in targeted advertising, ensuring privacy and transparency. Learn more at YourAdChoices.com.

Add macros to third-party ad tags

ad:personam’s Ad Tag Detection and Macro Insertion Service simplifies the preparation of third-party ad tags, inserting crucial tracking macros for enhanced performance. Learn how to detect tag types and automate macro insertion for better campaign tracking.

Adding Third-Party Tracking Pixels to Your Creatives

Third-party tracking pixels are instrumental in enhancing your campaign tracking.These pixels, implemented through JavaScript or HTML elements, allow you to track key events such as impressions, clicks, and video completion.

Building Landing Page URLs with UTM Parameters for Google Analytics 4

Use utm_source, utm_medium, and utm_campaign to gain insights into your campaigns in Google Analytics 4

ClickTag Parameter Guide for HTML5 Creatives

Integrate clickTag functionality into HTML5 ads to ensure accurate click tracking. This guide covers how to implement clickTags in both manually created ads and those built with Google Web Designer, adhering to IAB standards.

Creative Ad Formats

Explore ad:personam creative ad formats, including banner ads, native ads, video, and audio formats. Ensure compliance with platform policies and launch engaging, effective campaigns today.

How to Set Up Conversions Using the Universal Pixel

Track and optimize your marketing efforts by setting up conversions with the Universal Pixel. This guide simplifies the process, helping you to accurately monitor conversion activities on your website.

Create a Legacy Conversion Pixel

Learn how to create and implement Legacy Conversion Pixels to effectively track user actions from your advertising campaigns. This guide outlines the differences between Universal and Legacy Pixels, and provides step-by-step instructions for setup and code export.

Creating an Advertiser on ad:personam

Learn how to create an advertiser on ad:personam in a few simple steps. This guide covers everything from filling out the advertiser form to submitting it, ensuring you set up your profile accurately for effective campaign management.

Creating and Implementing the Universal Pixel

Learn how to create and implement the Universal Pixel on ad:personam for effective conversion tracking and audience segmentation. This guide covers key benefits, step-by-step setup via Google Tag Manager, and manual installation methods.

FAQs: Advertiser Policy

Learn about ad:personam Advertiser Policy

How to Set Up Audiences with the Universal Pixel

Learn how to effectively set up audiences using the Universal Pixel in ad:personam. This guide outlines the steps for segmenting users based on their interactions, enabling personalized retargeting campaigns that enhance advertising effectiveness.

How to Get Started with ad:personam Subscriptions

This article outlines how to get started with ad:personam subscriptions, detailing the Starter and PRO plans, the flexible subscription model, and steps to manage subscriptions via the Billing Portal. It also covers the process for launching campaigns and payment options, ensuring users can navigate their advertising journey smoothly.

FAQs: Subscriptions and Billing

This FAQ section addresses common questions about subscriptions and billing on ad:personam, covering topics such as campaign activation, plan upgrades and cancellations, payment processes, and managing account funds.

How to Use Your Credit Balance for Campaigns

This article provides a comprehensive guide on how to effectively use your Credit Balance for managing advertising campaigns on ad:personam, covering everything from adding funds to managing adjustments and ensuring seamless campaign launches.

How to Successfully Launch Your Campaigns: Step-by-Step Guide

Learn how to successfully launch your campaigns with ad:personam, including the steps for ensuring an active subscription, understanding the campaign timeline, managing budget payments, and making edits. Discover the benefits of using a Credit Balance for instant activation and how to handle adjustments efficiently.

AI Planner Assistant

The AI Planner Assistant from ad:personam helps marketing professionals create personalized campaign plans using advanced AI technology. Users can generate tailored strategies quickly, leveraging data for effective targeting. A version of the app is available for free on the website (requires login).

Content Categories for Targeting

Content Categories targeting in ad:personam allows advertisers to reach specific audiences based on content type, using IAB classifications. This method is cost-effective, broadens reach, and simplifies ad placement. Advertisers can target various categories, ensuring messages align with audience interests for maximum campaign effectiveness.

Contextual Targeting

Contextual targeting in ad:personam enables advertisers to display ads alongside relevant content, enhancing user engagement without relying on cookies. By leveraging partnerships with providers like Peer39 and DoubleVerify, advertisers can access diverse segments and categories, ensuring that their messages resonate within appropriate content environments. This approach not only supports privacy compliance but also adapts to the evolving landscape of digital advertising.

Cookieless Audience Targeting

ad:personam Cookieless Audience Targeting enables advertisers to reach specific audiences based on household characteristics and behaviors without relying on traditional cookies. This innovative approach enhances privacy compliance while allowing precise targeting across various media platforms, such as video and mobile apps. By leveraging detailed audience segments, advertisers can craft effective campaigns that resonate with users and align with current privacy standards.

CTV Segments

ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.

Exploring Curated Deals

Curated deals in ad:personam Data Marketplace offer a targeted approach for advertisers to access premium inventory through invite-only auctions. This method enhances brand safety and provides various deal types, including single publisher and content category targeting. By leveraging CPM guidance and advanced targeting capabilities, advertisers can execute effective campaigns with confidence.

Interactive Dashboards

Interactive Dashboards empower users of the ad:personam Self Serve DSP to actively engage with and dissect campaign data across multiple dimensions.

DSP Reports Service

The DSP Reports service within ad:personam offers advanced analytics for advertising campaigns, featuring customizable reports and up-to-date insights. Learn how to effectively utilize these reports to optimize your strategies and improve performance.

ad:personam Google Looker Studio connector

The ad:personam Google Looker Studio Connector allows users to connect their advertising campaign data for enhanced analysis. This article provides a step-by-step guide to using the connector, setting up calculated fields, and understanding authorization processes.

Insight CoPilot

Insight CoPilot is an AI-driven service designed for marketers, simplifying complex data into actionable insights. This article outlines how to use Insight CoPilot to analyze campaign performance, generate reports, and enhance decision-making, while noting the service experimental phase and commitment to improvement.

Unleash the Power of Data-Driven Marketing

Our suite of reporting services caters to various needs, from interactive data visualization to advanced AI-driven insights and direct integrations with analytics platforms like Google Looker Studio.

Creating a campaign with ad:personam Self Serve DSP

This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns

Setting up a Connected TV campaign

This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns

Setting up a Video campaign

Glossary of terms

This glossary serves as a reference to help you understand the various terms and components involved in creating and managing your campaigns within ad:personam DSP. Familiarizing yourself with these terms will enhance your campaign setup experience and improve your advertising strategy.

Choosing Your Campaign Template

Discover how to choose and set up your campaign templates in ad:personam. This guide covers the available channels, benefits of each template, and subscription levels to help you optimize your advertising strategies.

Setting Up a Netflix Campaign in ad:personam

Learn how to set up a Netflix campaign on ad:personam. This guide covers key benefits, step-by-step instructions, and important campaign settings to help you engage premium audiences effectively.

Optimizing Your Campaign with Supply Path Optimization (SPO) and Inventory Access

Maximize your campaign’s performance with ad:personam’s Supply Path Optimization (SPO) and broad inventory access, including top-tier integrations with Google Partner Inventory, Yahoo Exchange, and Microsoft Advertising Exchange.

Domain List Generator

The Domain List Generator is now available to all ad:personam users, offering precise domain targeting for optimized campaign performance. Learn how to create, curate, and upload targeted domain lists.

FAQs: Inventory & Traffic on ad:personam

Learn how ad:personam’s partnerships with global inventory providers like Google and Microsoft enable campaign delivery in multiple countries. Discover how to access domain lists and inventory availability for your campaigns.

JavaScript vs Image Pixel – Understanding the Difference

Choosing between a JavaScript or image pixel depends on your campaign’s tracking needs. JavaScript pixels offer advanced tracking for complex interactions like form submissions or video plays, providing real-time insights and customization. In contrast, image pixels are ideal for tracking basic page views and impressions with simplicity and universal compatibility, making them a lightweight solution for basic tracking requirements.

Understanding Discrepancies Between Clicks and Sessions

This article clarifies the differences between clicks and sessions in digital advertising, highlighting how discrepancies arise from user behavior and consent banners. Understanding these metrics allows advertisers to optimize their strategies effectively.