Adding Third-Party Tracking Pixels to Your Creatives

Steps to Add Third-Party Pixels:

1. Initiate Creative Setup: Start by selecting “Add new creative” to begin creating a new ad creative.

2. Expand Third-Party Pixel Section: Look for the “Add third party pixel (optional)” option and click to reveal the input field.

3. Input Tracking Pixel: Paste your tracking pixel URL into the designated field. This step integrates the tracking functionality directly with your creative.

4. Upload and Save: Finalize the process by clicking on “Upload.” This action saves your creative with the added tracking pixel, making it ready for deployment in your campaigns.

Supported Pixel Types:

ad:personam Self Serve DSP supports the inclusion of up to three tracking pixels for display ads, allowing for comprehensive tracking setup:

• Two Image Pixels: URL-image pixels starting with https://, designed for tracking via an invisible 1x1 pixel image.
• One JavaScript Pixel: A URL-js pixel also starting with https://, intended for executing a piece of JavaScript code for tracking purposes.

Example Tracking Pixels:

These examples show how to structure tracking pixel URLs for integrating with ad verification partners like IAS, enhancing your campaign's transparency and data collection.

Image Pixel Example:

For an Integral Ad Science (IAS) pixel, you might use a URL like:

https://pixel.adsafeprotected.com/rfw/st/123456/789101112/skeleton.gif?gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_123}&gdpr_pd=${GDPR_PD}

JavaScript Pixel Example:

https://pixel.adsafeprotected.com/rjss/st/123456/789101112/skeleton.js

New Section: Video Ads (Including VAST Ad Tags)

In addition to standard display ads, ad:personam supports video ads, including the ability to track various video-related events using VAST (Video Ad Serving Template) ad tags. VAST ad tags allow you to integrate third-party tracking pixels for various video events, helping you measure viewer interaction with your video ads.

Supported VAST Event Types:

The following VAST events can be tracked using third-party pixels, allowing you to gain insights into how viewers interact with your video content:

• Impression: Fired when the video ad is loaded.
• Click: Triggered when the user clicks on the video ad.
• Start: Fired when the video ad starts playing.
• First Quartile: Triggered when 25% of the video ad has been viewed.
• Midpoint: Triggered when 50% of the video ad has been viewed.
• Third Quartile: Triggered when 75% of the video ad has been viewed.
• Completion: Fired when the entire video ad has been viewed.
• Skip: Triggered when the user skips the video ad (if skippable).
• Error: Fired when there is an issue preventing the video ad from playing.
• Mute: Triggered when the user mutes the video ad.
• Unmute: Triggered when the user unmutes the video ad.
• Pause: Fired when the user pauses the video ad.
• Player Expand: Triggered when the video player is expanded to full screen.

How to Add VAST Tracking Pixels:

1. Initiate Creative Setup for Video Ads: When creating a new video creative, select the VAST ad format.

2. Input VAST Tracking Pixel URLs: In the Third-Party Pixel Section, you can input the third-party URLs for each of the supported events listed above. These pixels will fire when the corresponding video event occurs, helping you track user engagement across all stages of the video playback.

3. Save: After setting up your video ad and third-party tracking pixels, upload and save the creative. Your video ad will now be equipped to track essential events like video completion and viewer engagement.

By integrating VAST tracking pixels for your video ads in ad:personam self serve dsp, you unlock advanced tracking capabilities that provide granular insights into how users are interacting with your video content. Whether it's tracking when users skip your ad or view it to completion, VAST event tracking helps you make data-driven decisions to optimize your video advertising strategy.

By incorporating third-party tracking pixels, whether for display or video ads, ad:personam enables a deeper level of campaign insight. This integration not only aids in ad verification but also enriches your analytics, empowering you to optimize your advertising strategies.

Related

• Run high-impact video campaigns: Programmatic Video Advertising
• Insert required macros automatically: Add macros to third-party ad tags
• Upload video creatives with VAST: How to Upload VAST & VPAID Creatives