Glossary of terms

This glossary provides definitions for key terms and variables involved in setting up a campaign using the ad:personam Self Serve DSP. Understanding these terms will help you navigate the campaign creation process effectively.

A

• Active Subscription: A required subscription plan (Starter or PRO) that must be active to launch a campaign.

B

• Budget: The total amount allocated for the campaign, expressed in the advertiser's selected currency. It must be a positive integer without decimals or symbols.

C

• Campaign Name: A unique identifier for your campaign, with a maximum of 255 characters. This name appears in the app and in reports.

• Campaign Template: Pre-defined structures that guide campaign setup, tailored to specific advertising goals (e.g., Display, Video, Audio).

• Creative: An ad asset (e.g., banner, video) that is uploaded and linked to the campaign for display to users.

• Curated Deals: Exclusive, pre-negotiated advertising opportunities that allow access to premium inventory in a private marketplace setting.

D

• Day Part: A targeting option that specifies the time of day when ads will be displayed, based on the user’s timezone.

F

• Frequency Capping: Limits the number of times a single user sees an ad in a specified time frame (e.g., per day or lifetime).

G

• Geography Targeting: The ability to target specific countries, regions, and cities based on user location, enhancing ad relevance.

I

• Inventory Type: Categories of where ads can be displayed, such as Mobile Web, Web, or App.

• IP Lookup Service: Technology used to determine a user's geographic location based on their IP address for precise targeting.

M

• Max Average CPM: The maximum cost-per-mille (CPM) bid set for the campaign, helping estimate the number of impressions delivered based on the budget.

O

• Operating System Family Targets: Options to select specific operating systems for targeting when using the mobile apps template.

P

• Predicted IAB Viewability Rate: A target value indicating the likelihood of an ad being viewable based on IAB standards.

• Pixel: A tracking code (conversion pixel) that measures specific user actions, allowing for optimization based on conversions.

R

• Run of Network: A targeting strategy that aggregates inventory across multiple publishers for broader reach.

S

• SPO (Supply Path Optimization): A feature that allows advertisers to include or exclude specific sellers, exchanges, and publishers to optimize their supply paths.

T

• Targeting Options: Criteria used to specify which audiences will see the ads, including demographics, interests, behaviors, and more.

• Time Zone: The geographic time zone setting for the advertiser, affecting the start and end times of campaigns.

V

• Viewability: A measure of whether an ad was in a position to be seen by a user, based on industry standards.