Manage Domain Lists (Allowlist/Blacklist)

Take complete control over where your ads appear with precision domain targeting. Domain lists empower you to create allowlists of trusted, high-quality sites or blacklists to avoid unwanted placements, ensuring your campaigns remain brand-safe and effective.

Create comprehensive domain lists by combining intelligent domain discovery with your own curated selections—all in one streamlined workflow.

Master Campaign-Ready Domain Lists

Transform your targeting strategy with precision domain list creation for allowlist and blacklist campaign deployment:

1. Access Your Domain Management Hub

Navigate to Advertiser Setup > Assets > Domains to access your comprehensive domain list creation and management workspace.

2. Create Your Domain List Foundation

Start building your campaign-ready targeting with intelligent list creation:

Essential Information:

List Name: Choose a descriptive name that clearly identifies the list's purpose and targeting strategy
List Type: Select your targeting approach:
- Allowlist: Only show ads on approved domains (premium brand safety)
- Blacklist: Block ads from specific domains (brand protection)

Strategic Description: Add detailed notes about the list's purpose, target audience, and usage scenarios for team reference.

3. Build Your Domain Collection

Create comprehensive domain lists using multiple efficient input methods:

Smart Domain Generator:

Intelligent Search: Access the built-in domain query system to discover relevant domains
Criteria-Based Discovery: Filter by country, media type, and content categories for precise targeting
One-Click Addition: Automatically populate your list with high-quality domains matching your campaign criteria

Direct Domain Input:

Manual Entry: Add known high-performing domains directly to your collection
Bulk Import: Paste large domain lists from external research or previous campaigns
File Upload: Import domain lists from text files, including exports from our Domain Discovery Tool

Intelligent Domain Processing:

Format Validation: Automatic verification that all domains meet technical requirements
Duplicate Removal: Intelligent detection and elimination of duplicate entries
Real-Time Counting: Live tracking of your domain list size as you build

4. Optimize and Validate Your Collection

Perfect your domain list with advanced quality control tools:

List Quality Management:

Review and Edit: Fine-tune your collection by adding or removing specific domains
Quality Validation: Ensure all domains align with your brand safety standards and campaign objectives
Format Consistency: Automatic formatting ensures compatibility with ad serving systems

Strategic Organization:

List Preview: Review your complete domain collection before deployment
Impact Assessment: Understand how your list will affect campaign reach and targeting precision
Performance Optimization: Verify that your domain selection supports your campaign goals

5. Deploy Your Targeting Strategy

Activate your domain lists for immediate campaign use:

Campaign Integration: Your created domain lists become instantly available when setting up campaigns, providing seamless targeting deployment.

Strategic Application: Apply allowlists for premium brand safety or blacklists for competitive protection across all your campaigns.

Performance Monitoring: Track how your domain targeting affects campaign performance and refine lists based on results.

Advanced Domain List Strategies

Strategic List Architecture

Build comprehensive domain portfolios for different campaign scenarios:

Brand Safety Framework:

Premium Allowlists: Ultra-safe domains for brand awareness campaigns
Performance Allowlists: High-engagement domains for conversion campaigns
Universal Blacklists: Low-quality domains to avoid across all campaigns
Competitive Blacklists: Competitor domains for brand protection

Market-Specific Targeting:

Geographic Lists: Country or region-specific domain collections
Language-Targeted Lists: Domains serving specific language audiences
Cultural Context Lists: Domains aligned with specific cultural preferences
Local Premium Lists: High-quality local domains for regional campaigns

Industry Vertical Optimization

Create specialized domain lists for different industry approaches:

B2B Targeting: Professional domains, industry publications, and business-focused sites

B2C Audiences: Entertainment, lifestyle, and consumer-focused domains

E-commerce Strategy: Shopping, review, and product comparison domains

Content Marketing: News, educational, and information-rich domains

Campaign Integration Excellence

Seamless Campaign Deployment

Your domain lists integrate perfectly with ad:personam's campaign creation workflow:

Instant Availability: All created domain lists appear immediately in campaign targeting options

Strategic Flexibility: Combine multiple lists or use individual lists based on campaign requirements

Performance Control: Fine-tune campaign reach by selecting appropriate allowlist or blacklist combinations

Brand Protection: Ensure consistent brand safety across all campaigns with standardized domain lists

Long-Term Strategic Value

Asset Library Building: Create a valuable collection of domain lists that serve multiple campaigns over time

Team Collaboration: Share standardized domain lists across team members for consistent targeting strategies

Campaign Efficiency: Reduce campaign setup time with pre-created, tested domain lists

Performance Optimization: Establish domain performance benchmarks for continuous improvement

Technical Specifications & File Management

Supported Domain Formats

Valid Domain Examples:

example.com (primary domains)
news.example.com (subdomains)
blog.company.org (various TLDs)

Unsupported Formats:

example.com/page (URL paths not allowed)
https://example.com (protocols not needed)
Complete URLs with parameters

File Upload Capabilities

Supported File Types: CSV and TXT formats for maximum compatibility

Technical Limits:

Maximum Domains: 10,000 domains per file
File Size Limit: 5MB maximum
Encoding: UTF-8 recommended for international domains
Structure: One domain per line, comma-separated acceptable

Bulk Processing Features:

Automatic Validation: Real-time format checking during upload
Duplicate Detection: Intelligent removal of duplicate entries
Error Reporting: Clear feedback on any formatting issues

Best Practices for Domain List Management

Strategic Planning Approach

Research First: Use our Domain Discovery Tool during planning phases to identify potential domains
Purpose-Driven Creation: Build lists with specific campaign objectives and audience goals in mind
Quality Standards: Maintain consistent criteria for domain inclusion across all lists

Operational Excellence

Descriptive Naming: Use clear, specific names that indicate list purpose, audience, and targeting strategy
Regular Maintenance: Periodically review and update lists based on performance data and market changes
Version Control: Maintain different versions of lists as targeting strategies evolve

Performance Optimization

Testing Framework: Create test versions of lists to validate targeting effectiveness before full deployment
Data-Driven Refinement: Use campaign performance data to continuously improve domain list quality
Strategic Combinations: Experiment with different allowlist and blacklist combinations for optimal results

Troubleshooting & Support

Common Domain Generator Issues

No Results Generated:

Verify both country and media type are selected
Try alternative filter combinations for broader results
Check internet connectivity for API access

Limited Domain Options:

Expand category selections for more variety
Try different country markets for comparison
Consider combining multiple searches for comprehensive coverage

File Upload Problems

Upload Failures:

Ensure file size is under 5MB limit
Verify file contains only valid domain formats
Check for special characters or encoding issues

Processing Errors:

Break large files into smaller batches
Remove any formatting inconsistencies
Ensure proper line breaks between domains

List Management Solutions

Creation Errors:

Confirm an advertiser is selected in your dashboard
Ensure at least one domain is added to the list
Verify all required fields are completed

Edit Limitations:

List name and type cannot be changed after creation
Create new lists if fundamental changes are needed
Domain additions and removals are unlimited

Powerful Targeting Made Simple

Domain Lists are your foundation for precise, effective campaign targeting. By creating strategic domain collections, you gain complete control over where your ads appear, ensuring brand safety while maximizing performance potential.

The integration with our Domain Discovery Tool means you can research, create, and deploy sophisticated targeting strategies all within the ad:personam platform.

Ready to master your targeting strategy? Access Advertiser Setup > Assets > Domains and start building your strategic domain arsenal today.