ad:personam Google Looker Studio connector

The ad:personam Data Studio Service provides users with a streamlined way to connect their advertising campaign data directly to Looker Studio using a private connector. This feature is exclusively available to subscribed users, enhancing the ability to analyze and visualize advertising data effectively.

Step-by-Step Guide to Using the ad:personam Looker Studio Connector

1. Initiate the Connection

Click the "Connect ad:personam to Looker Studio" button on our platform. This action will redirect you to the private connector page on Google Looker Studio.

2. Authorize the Application

Authorize the application to access your ad:personam data. Your data security and privacy are our top priorities, and access is strictly used for report generation purposes.

3. Configure Your Data Source

Enter the necessary information to set up your data source:

• Advertiser IDs: Input one or multiple advertiser IDs, separated by commas, to include data from multiple campaigns.
• ad:personam Username: Enter the username associated with your ad:personam account to validate data access.

4. Opt for a Report Template (Optional)

You can choose "Use report template for new reports" if you wish to utilize our pre-designed template tailored for advertising data analysis. This option simplifies setup and provides a robust starting point for exploring your data.

5. Finalize the Connection

Click "CONNECT" to establish the connection. Once connected, you can create and customize reports using your ad:personam data in Looker Studio.

Authorization

To use the connector, you need to authorize the ad:personam connector in Google Looker Studio for the scope .../auth/script.external_request. This permission is required to enable secure access to external data sources, ensuring the connector can retrieve and process your campaign data effectively. This is a standard step for integrating third-party applications and ensures that your data remains accessible only through authorized means.

Available Fields in the ad:personam Connector

The ad:personam Looker Studio Connector provides access to the following fields for building insightful dashboards. Below is a description of each field:

• day (DATE): The specific date for the data point.
• advertiser_id (INTEGER): Unique identifier for the advertiser.
• advertiser_name (STRING): Name of the advertiser.
• advertiser_currency (STRING): Currency used by the advertiser.
• insertion_order_id (INTEGER): Unique identifier for the insertion order.
• insertion_order_name (STRING): Name of the insertion order.
• line_item_id (INTEGER): Unique identifier for the line item.
• line_item_name (STRING): Name of the line item.
• creative_id (INTEGER): Unique identifier for the creative asset.
• creative_name (STRING): Name of the creative asset.
• size (STRING): Dimensions of the creative asset.
• geo_country_name (STRING): Name of the country for geographic targeting.
• mediatype (STRING): Type of media used in the campaign.
• seller_member_name (STRING): Name of the seller or publisher.
• imps (INTEGER): Number of impressions served.
• clicks (INTEGER): Number of clicks recorded.
• total_convs (INTEGER): Total number of conversions.
• data_costs_buying_currency (FLOAT): Cost of data in the advertiser's buying currency.
• total_cost_buying_currency (FLOAT): Total campaign cost in the advertiser's buying currency.
• imps_viewed (INTEGER): Number of impressions viewed by users.
• view_measured_imps (INTEGER): Number of impressions measured for viewability.
• video_25_pcts (INTEGER): Number of videos viewed up to 25%.
• video_75_pcts (INTEGER): Number of videos viewed up to 75%.
• video_50_pcts (INTEGER): Number of videos viewed up to 50%.
• video_completions (INTEGER): Number of videos completed.
• video_errors (INTEGER): Number of video errors encountered.
• video_served (INTEGER): Total number of videos served.
• video_skips (INTEGER): Number of video skips recorded.
• video_starts (INTEGER): Number of video playback starts.
• insertion_order_booked_revenue_budget_lifetime (FLOAT): Total booked revenue budget for the insertion order.
• line_item_booked_revenue_budget_lifetime_adv_curr (FLOAT): Booked revenue budget for the line item in advertiser's currency.
• billing_period_start_date (TIMESTAMP): Start date of the billing period.
• billing_period_end_date (TIMESTAMP): End date of the billing period.
• insertion_order_state (STRING): Current state of the insertion order (e.g., active, paused).
• username (STRING): Username associated with the ad:personam account.
• post_view_convs (INTEGER): Number of post-view conversions.
• post_click_convs (INTEGER): Number of post-click conversions.
• deal_id (STRING): Unique identifier for the deal.
• deal_name (STRING): Name of the deal.

Enhancing Your Reports with Calculated Data Fields

To maximize insights from your ad:personam data, we recommend incorporating several calculated fields into your reports. These fields transform raw data into actionable analytics, offering deeper insights into campaign performance.

Suggested Calculated Fields

• CTR (Click-Through Rate): SUM(clicks) / SUM(imps), expressed as a percentage.
• Completion Rate: SUM(video_completions) / SUM(video_starts), expressed as a percentage.
• Conversion Rate: SUM(total_convs) / SUM(imps), expressed as a percentage.
• CPA (Cost Per Acquisition): SUM(total_cost_buying_currency) / SUM(total_convs).
• CPC (Cost Per Click): SUM(total_cost_buying_currency) / SUM(clicks).
• CPCV (Cost Per Completed View): SUM(total_cost_buying_currency) / SUM(video_completions).
• CPM (Cost Per Thousand Impressions): SUM(total_cost_buying_currency) / SUM(imps) * 1000.
• View Rate: SUM(imps_viewed) / SUM(view_measured_imps), expressed as a percentage.

Learn more about calculated fields and their implementation in your reports.

Privacy and Security

No personal data is required by the ad:personam connector to function. We prioritize maintaining high standards of privacy and security.

Access to Legacy Dashboards for Existing Users

Legacy Dashboard Access: Users who have been with ad:personam before the Looker Studio connector's introduction can continue to access their legacy dashboards. Click on "Your Advertiser Legacy Dashboard" in our interface to leverage historical data and insights while exploring new functionalities with the Looker Studio connector.