Video Campaign Setup - Channel-Specific Guide

This guide covers the Video-specific features and differences when creating Video campaigns. For the complete campaign setup process, refer to our main step-by-step guide.

🎯 When to Choose Video Channel

Video campaigns are perfect for:

Video campaigns are perfect for:

• 🌐 Web-Based Video: Target users across websites and mobile platforms
• 🎯 Multiple Video Contexts: Access pre-roll, mid-roll, outstream, and in-banner formats
• 💰 Cost-Effective Video: Lower entry point than CTV with broader reach
• 📱 Cross-Device Flexibility: Reach users on desktop, mobile, and tablets
• 🚀 Quick Launch: Faster deployment than premium CTV campaigns

🔑 Video-Specific Requirements

Subscription & Budget

• PRO Plan Required: Video campaigns need PRO subscription
• Minimum Budget: €500 (recommended: €1,000+ for optimal reach)
• Competitive CPMs: Expect €2-€15 CPM range across contexts

Creative Specifications (Video-Specific)

• Resolution: Minimum 1280×720px (720p HD)
• Aspect Ratio: 16:9 (standard), 9:16 (mobile), 1:1 (social)
• Duration: 15-60 seconds (30s recommended)
• File Size: Maximum 10MB
• Multiple Formats: Different ratios for different contexts

🎛️ Video Channel Differences

Step 5: Video Context Selection (Video-Exclusive)

🎯 Available Video Contexts:

Pre-roll

• Plays before main video content
• High attention rates and completion
• Premium placement with higher CPMs (€5-€12)

Mid-roll

• Appears during content breaks
• Engaged audience with committed viewing
• Good for storytelling and brand messaging

Outstream

• Standalone video ads within content feeds
• No competing content, full user attention
• Excellent for mobile and social-style content

In-banner

• Video ads within standard banner placements
• Cost-effective with broad inventory (€2-€6 CPM)
• Good for retargeting and frequency campaigns

In-feed

• Video ads within content streams and feeds
• Native-style integration with editorial content
• High engagement rates on mobile

Interstitial

• Full-screen video between content transitions
• Maximum impact and premium placement
• Higher CPMs but guaranteed attention

Step 5: Video Inventory Sources

Premium Video PMP Deals:

• Outbrain: Editorial content integration (CPM: €3-6)
• Video Intelligence: Travel and lifestyle (CPM: €4-8)
• Seedtag: Contextual video advertising (CPM: €2-5)
• Warner Media: Premium entertainment (CPM: €8-15)

Video vs. CTV: Video has broader geographic reach and more flexible creative requirements

Step 8: Video Creative Strategy

Context-Specific Optimization:

• Pre-roll: Strong opening hook within first 3 seconds
• Outstream: Mobile-first design with clear CTAs
• In-banner: Compact messaging that works at smaller sizes
• In-feed: Native-style content that blends with editorial

Technical Flexibility:

• Multiple aspect ratios supported
• Shorter duration options (15s minimum vs. 30s for CTV)
• Lower file size requirements than CTV

Step 9: Video-Specific Settings

✅ Features Available in Video:

• Full Frequency Controls: 2-3 daily impressions recommended
• Viewability Targeting: 85%+ viewability across placements
• Context Optimization: Bid adjustments by video placement type

Video Optimization Options:

• CPCV: €0.08-€0.25 (lower than CTV)
• CPC: €0.20-€1.50 for traffic generation
• CPA: Performance tracking with cross-device attribution
• Reach: Maximize video impressions and brand exposure

🎯 Video Success Strategies

Context Performance Strategy

• Start Multi-Context: Test all video contexts initially
• Optimize by Performance: Shift budget to highest-performing contexts
• Creative Adaptation: Tailor content to each context type

Targeting for Video

• Broader Reach: Web-based inventory allows wider targeting
• Behavioral Focus: Target based on video consumption patterns
• Contextual Alignment: Match content categories with video content

Budget Allocation

• Context-Based Bidding: Higher bids for premium pre-roll
• Performance Monitoring: Track completion rates by context
• Scale Winners: Increase budget for top-performing placements

⚠️ Video vs. CTV Key Differences

💡 Video Optimization Tips

Creative Testing

• A/B Test Contexts: Same creative across different video contexts
• Duration Testing: 15s vs 30s vs 60s performance comparison
• Aspect Ratio Optimization: Test 16:9 vs 9:16 for mobile contexts

Performance Monitoring

• Context Analysis: Compare pre-roll vs outstream vs in-banner performance
• Completion Rates: Target 65-75% overall completion
• Click-Through Rates: Monitor engagement beyond viewing
• Cost Efficiency: Track CPCV and CPC by context type

💡 Pro Tip: Video campaigns work best when you create context-specific creative versions. Consider shorter, punchier content for outstream placements and longer storytelling formats for pre-roll contexts.

For the complete campaign setup process, including steps 1-4, 6-7, and 10-11, follow our main campaign setup guide.