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How to Upload URL Tags for Your Ad Creatives

Learn how to upload URL tags for your ad creatives in ad:personam Self Serve DSP. Follow these steps to streamline ad delivery and optimize performance, ensuring proper URL usage and interaction capabilities.

URL tags offer a streamlined approach to ad delivery, allowing direct linkage to creative assets. This type of upload is most commonly used for VAST video tags and other URL-based ad formats.

Note: URL tag uploads require a paid subscription plan.

Steps

  1. Go to Advertiser > Creative.
  2. Click Create New Ad and select the appropriate ad type:
    • Video VAST Tag for video URL tags
    • 3rd Party Tag for HTML/JavaScript URL-based content
  3. Fill in the creative details:
    • Ad Name: Provide a concise and descriptive name for your creative
    • URL: Enter the secure URL pointing to your creative content
  4. Select creative specifications (if applicable):
    • Creative Size: Choose the appropriate pixel dimensions for proper display
  5. Add tracking pixels (optional):
    • Include third-party tracking URLs for performance monitoring
  6. Click Upload to submit your URL tag creative.

⚠️ Validation Rules

  • Ad name: Minimum 2 characters required
  • URL: Must be a valid URL starting with https://
  • Creative size: Must select appropriate dimensions (for display formats)
  • Subscription requirement: Requires any paid plan to upload URL tags

URL Tag Types

Video VAST Tags

  • Purpose: For video advertisements using VAST XML
  • URL Content: Should point to a CDN-hosted VAST XML file
  • Tracking: Supports comprehensive VAST event tracking
  • Format: XML-based video ad serving template

HTML URL Tags

  • Purpose: For HTML content accessible via URL
  • Display Method: Content is embedded using an iframe
  • Interaction: Must include clickable elements for user interaction
  • Content: Complete HTML ad creative hosted externally

JavaScript URL Tags

  • Purpose: For JavaScript-based ad creatives
  • Display Method: Embedded using <script> tag
  • URL Content: Should point directly to JavaScript source file
  • Execution: JavaScript code runs within the webpage context

Important Requirements

URL Security

  • HTTPS Required: All URLs must use secure HTTPS protocol
  • Active URLs: Ensure URLs are accessible and return proper content
  • CDN Hosting: Use reliable CDN hosting for optimal performance

Content Standards

  • Clickable Elements: HTML content must include interactive elements
  • Industry Compliance: Follow advertising industry standards
  • Proper Formatting: Ensure content is properly structured

iframe Considerations

  • Content Sufficiency: Simple URL redirects to images are not sufficient
  • User Interaction: Include clickable elements within iframe content
  • Cross-Domain: Handle cross-domain restrictions appropriately

Tips & Best Practices

  • URL Testing: Always test your URLs before uploading to ensure they return proper content
  • Descriptive Naming: Use clear names that reflect the campaign or content type
  • Performance Monitoring: Implement tracking to monitor ad performance
  • Content Hosting: Use reliable hosting services with good uptime
  • Security: Ensure all URLs use HTTPS for secure ad delivery
  • Validation: Test content in different browsers and environments before deployment

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