Documentation
Learn how to create, edit, and publish native ad creatives on ad:personam. Covers image specs, text fields, validation rules, and best practices for high-performing native campaigns.
Native advertising delivers a seamless user experience by blending your ad with the surrounding content of the platform. With ad:personam, you can create native ad creatives in minutes—complete with a live preview—and publish them across premium programmatic inventory.
Subscription required: Native ad creation is available to users on an active Starter or Pro plan.
Step 1: Upload Your Native Ad Creative
- Navigate to Advertiser > Creative in the left sidebar.
- Click Create New Ad and select Native Ad.
- Fill in the Creative Name — this is an internal label used to identify the creative in your account (up to 255 characters). It will not be displayed to end users.
- Upload your Logo / Icon — a square brand mark that appears alongside your ad.
- Upload your Main Image — the primary visual that captures attention in the ad placement.
- Complete the required text fields:
- Headline — the attention-grabbing title displayed to users (up to 100 characters).
- Description — a brief summary of your product, service, or offer (up to 500 characters).
- Sponsored By — your brand name shown in the "Sponsored by" label (up to 100 characters).
- Call to Action — a clear, action-oriented CTA such as "Learn More" or "Shop Now" (up to 15 characters).
- Enter the Landing Page URL — the destination users reach when they click the ad. Must start with
https://. - Review the live preview on the right side of the form to see how your native ad will appear.
- Click Upload Native Ad to submit the creative.
The platform processes your creative asynchronously. A progress bar will indicate the upload and processing status. Once complete, the new creative appears in your creatives list automatically.
Step 2: Verify and Edit Your Native Ad
After the creative has been processed, you can review and update its settings at any time.
- Go to Advertiser > Creative and locate your native ad in the list.
- Click the Edit (pencil) icon to open the edit dialog.
- From the edit dialog you can:
- Update the Click URL (landing page destination).
- Modify the Headline, Description, Sponsored By, and Call to Action text.
- Toggle the creative status between Active and Paused.
- Click Save Changes to apply your updates.
Tip: Always verify the click URL points to a live, mobile-friendly landing page before publishing the creative to a Line Item.
Step 3: Publish to a Line Item
Once your native ad creative is ready, assign it to a Line Item so it can start serving.
Option A: From the Creatives Page
- Go to Advertiser > Creative.
- Select the native ad creative you want to publish.
- Click Assign to Line Item and choose the target Line Item from the list.
Option B: During Line Item Creation
- When creating or editing a Line Item, scroll to the Creatives section.
- Select your native ad creative from the available creatives.
- Save the Line Item to activate delivery.
Validation Rules
Image Specifications
| Asset | Dimensions | Aspect Ratio | Formats | Max Size |
|---|---|---|---|---|
| Logo / Icon | 300 × 300 px | 1:1 (square) | JPG, PNG | 200 KB |
| Main Image | 1200 × 627 px | 1.91:1 | JPG, PNG | 1 MB |
Text Field Limits
| Field | Max Characters | Displayed to Users |
|---|---|---|
| Creative Name | 255 | No (internal only) |
| Headline | 100 | Yes |
| Description | 500 | Yes |
| Sponsored By | 100 | Yes |
| Call to Action | 15 | Yes |
URL Requirements
| Field | Requirement |
|---|---|
| Landing Page URL | Must be a valid URL starting with https:// |
Tips & Best Practices
- Separate name from headline. Use the Creative Name for internal identification (e.g., "Summer_Sale_NativeAd_v2") and write the Headline as the user-facing title that drives clicks.
- Keep the headline concise. Although you have 100 characters, headlines under 60 characters tend to perform best across placements.
- Write benefit-driven descriptions. Focus on what the user gains rather than listing features. Highlight offers, savings, or unique selling points.
- Use high-quality images. The main image is the largest visual element—make sure it is sharp, well-lit, and relevant to the offer. Avoid excessive text overlays on images.
- Maintain brand consistency. Your logo, headline, and "Sponsored By" label should work together to build instant brand recognition.
- Choose an action-oriented CTA. Phrases like "Get Started", "Learn More", or "Claim Offer" clearly tell users what to expect after clicking.
- Test your landing page. Ensure the destination loads quickly, is mobile-responsive, and matches the promise of the ad.
- Preview before uploading. The live preview on the right side of the form shows exactly how the ad will render—use it to spot layout or copy issues before submitting.