Mobile Targeting

ad:personam's Data Marketplace offers an innovative approach to mobile targeting, enabling advertisers to effectively engage users on mobile devices while prioritizing privacy. Mobile targeting segments are now integrated within the cookieless targeting section of the platform, providing a streamlined approach to privacy-focused mobile advertising.

Understanding Mobile Targeting

Mobile targeting within the ad:personam Data Marketplace is now organized within the cookieless targeting section, designed for campaigns that aim to reach audiences through mobile apps. This strategy moves away from traditional, cookie-based methods, relying instead on predictive audience insights and contextual app categories for precise targeting. By utilizing contextual information, household characteristics, and personas, mobile targeting ensures campaigns are relevant and compliant with privacy standards while providing a unified targeting experience.

Features of Mobile Targeting

• Cookieless Targeting: Mobile segments do not require cookies, aligning with the privacy-first advertising movement and offering a compliant solution for targeting mobile app users.

• Contextual and Audience-Based Targeting: Mobile targeting includes options such as:

  • Contextual Mobile Apps Categories: Provided by Peer39, allowing targeting based on the content category of the app, ensuring ads align with the user's current interests.
  • Cookieless Audience Segments: Targeting based on household characteristics and personas, providing insights into consumer behaviors without relying on cookies.
  • Precision Targeting with ComScore’s Predictive Audiences: Utilizing advanced technology for targeting specific groups, such as gamers, through predictive behavior analysis, making it ideal for niche communities.

How to Use Mobile Targeting in Your Campaigns

Mobile targeting segments are now seamlessly integrated into the cookieless targeting workflow, making them easily accessible across various campaign types:

1. Select Your Campaign Type: Mobile targeting works best with In-App campaigns, though the cookieless targeting approach can be applied across other campaign types in ad:personam's DSP platform.

2. Navigate to Cookieless Targeting: During campaign setup, access the cookieless targeting section where mobile segments are now organized alongside other privacy-focused targeting options.

3. Choose Your Mobile Segments: Browse the available mobile-specific segments within the cookieless section, selecting from:

   • Mobile contextual segments based on app categories (Business, Entertainment, Finance, etc.)
   • Cookieless audience segments for demographic and behavioral targeting
   • Predictive audience segments for specialized mobile communities

4. Launch Your Campaign: Set up and initiate your mobile app campaign, ensuring a privacy-compliant and effective advertising approach that reaches users in relevant mobile app environments.

Benefits of Using Mobile Targeting

• Streamlined Cookieless Integration: Mobile targeting segments are now organized within the cookieless targeting section, providing a unified and intuitive targeting experience for mobile campaigns.

• Enhanced User Engagement: Targeting based on mobile app context and user behavior increases ad relevance, leading to improved engagement rates on mobile devices.

• Compliance with Privacy Standards: Cookieless targeting respects user privacy and adheres to current regulations, fostering trust between advertisers and their mobile audiences.

• Targeting Precision: Detailed segmentation allows for the delivery of ads to specifically defined mobile audiences, enhancing the effectiveness of mobile campaigns.

• Mobile-Optimized Recommendations: These segments are specifically recommended for In-App campaigns, ensuring optimal performance within mobile advertising environments.

In conclusion, mobile targeting through ad:personam's Data Marketplace provides a sophisticated, privacy-conscious approach to engaging mobile users. Now integrated within the cookieless targeting section, these mobile segments offer a streamlined experience for accessing privacy-focused, mobile-optimized targeting options. By leveraging predictive insights and contextual mobile app information without relying on cookies, advertisers can execute impactful campaigns that resonate with mobile audiences while adhering to high standards of privacy and relevance in mobile advertising environments.