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Creative Guidelines and Specifications

Documentation

ad creatives

Protecting User Privacy While Empowering Advertisers with AdChoices
ad:personam integrates AdChoices to empower users with control over their data in targeted advertising, ensuring privacy and transparency. Learn more at YourAdChoices.com.
creatives ads
brand safety
Add macros to third-party ad tags
ad:personam’s Ad Tag Detection and Macro Insertion Service simplifies the preparation of third-party ad tags, inserting crucial tracking macros for enhanced performance. Learn how to detect tag types and automate macro insertion for better campaign tracking.
creatives ads
display
+2
Adding Third-Party Tracking Pixels to Your Creatives
Third-party tracking pixels are instrumental in enhancing your campaign tracking.These pixels, implemented through JavaScript or HTML elements, allow you to track key events such as impressions, clicks, and video completion.
creatives ads
third party pixels
+1
Building Landing Page URLs with UTM Parameters for Google Analytics 4
Use utm_source, utm_medium, and utm_campaign to gain insights into your campaigns in Google Analytics 4
creatives ads
analytics
ClickTag Parameter Guide for HTML5 Creatives
Integrate clickTag functionality into HTML5 ads to ensure accurate click tracking. This guide covers how to implement clickTags in both manually created ads and those built with Google Web Designer, adhering to IAB standards.
creatives ads
troubleshooting
Creative Ad Formats
Explore ad:personam creative ad formats, including banner ads, native ads, video, and audio formats. Ensure compliance with platform policies and launch engaging, effective campaigns today.
creatives ads
Creative Auditing
Creative Auditing ensures your ads meet platform standards before going live. Learn how ad:personam reviews creatives and tips to avoid rejections.
creatives ads
troubleshooting
Creative Guidelines and Specifications
ad:personam’s creative guidelines and specifications ensure all ads meet high-quality standards. By adhering to these rules, advertisers can ensure their campaigns are optimized for performance while staying compliant with legal and ethical standards.
creatives ads
creatives specs
The Most Popular Ad Banner Formats for Digital Advertising
By carefully selecting the appropriate banner ad format for your campaign, you can boost visibility, capture audience attention, and drive conversions—regardless of the platform or device.
creatives ads
creatives specs
How to Create Native Ads
Create engaging native ads on ad:personam by blending in with platform content. Learn how to craft the perfect ad with visuals, messaging, and call-to-action, ensuring seamless integration and high engagement.
creatives ads
display
+1
How to Upload 3rd Party Tags
Upload third-party ad tags on ad:personam with ease using the platform’s Ad Tag Detection and Macro Insertion Service. This guide ensures seamless integration, enabling advanced tracking and better ad performance.
creatives ads
display
How to Upload Audio Ads
Learn how to upload and optimize your audio ads on ad:personam. This guide walks you through selecting the right format, setting ad durations, and enhancing performance with tracking pixels, ensuring your audio creatives are ready to engage listeners.
creatives ads
audio
How to Upload HTML5 Creatives
Learn how to upload HTML5 creatives on ad:personam Self Serve DSP, ensuring optimal ad performance. Follow these steps to consolidate assets, properly implement the clickTag parameter, and finalize your creative upload.
creatives ads
display
How to Upload URL Tags for Your Ad Creatives
Learn how to upload URL tags for your ad creatives in ad:personam Self Serve DSP. Follow these steps to streamline ad delivery and optimize performance, ensuring proper URL usage and interaction capabilities.
creatives ads
display
How to Upload VAST & VPAID Creatives
This guide helps you upload VAST & VPAID creatives to ad:personam, ensuring smooth video ad delivery and troubleshooting common issues. Learn how to incorporate tracking pixels to measure key engagement metrics using VAST ad tags for enhanced campaign performance.
creatives ads
video
+3
How to Upload Video Ads
Learn how to upload and optimize video ads on ad:personam, including the integration of third-party tracking pixels with VAST ad tags. Ensure your video ads meet technical requirements and effectively track key events such as impressions, clicks, and completions.
creatives ads
video
How to Upload Banner Ads
Learn how to easily upload banner ads to ad:personam Self Serve DSP, including supported formats, size requirements, and adding third-party tracking for better performance insights.
creatives ads
display

advertiser setup

How to Set Up Conversions Using the Universal Pixel
Track and optimize your marketing efforts by setting up conversions with the Universal Pixel. This guide simplifies the process, helping you to accurately monitor conversion activities on your website.
pixels
conversions pixels
+2
Create a Legacy Conversion Pixel
Learn how to create and implement Legacy Conversion Pixels to effectively track user actions from your advertising campaigns. This guide outlines the differences between Universal and Legacy Pixels, and provides step-by-step instructions for setup and code export.
pixels
conversions pixels
+1
Creating an Advertiser on ad:personam
Learn how to create an advertiser on ad:personam in a few simple steps. This guide covers everything from filling out the advertiser form to submitting it, ensuring you set up your profile accurately for effective campaign management.
advertisers
Creating and Implementing the Universal Pixel
Learn how to create and implement the Universal Pixel on ad:personam for effective conversion tracking and audience segmentation. This guide covers key benefits, step-by-step setup via Google Tag Manager, and manual installation methods.
pixels
universal pixels
+1
FAQs: Advertiser Policy
Learn about ad:personam Advertiser Policy
advertisers
FAQ
How to Set Up Audiences with the Universal Pixel
Learn how to effectively set up audiences using the Universal Pixel in ad:personam. This guide outlines the steps for segmenting users based on their interactions, enabling personalized retargeting campaigns that enhance advertising effectiveness.
pixels
universal pixels
+1
How to Create and Edit Domain Lists in ad:personam Self Serve DSP
Learn how to create and edit domain lists in ad:personam Self Serve DSP, ensuring brand safety and improved ad targeting through allowlists and blocklists.
domains
supply
+3
Server-side Conversion Pixels
Learn how to effectively use server-side conversion pixels with ad:personam to track conversions accurately. This guide covers the setup process, use cases, and troubleshooting tips, ensuring you capture essential data even in complex environments.
pixels
conversions pixels
+2

billing payments

How to Get Started with ad:personam Subscriptions
This article outlines how to get started with ad:personam subscriptions, detailing the Starter and PRO plans, the flexible subscription model, and steps to manage subscriptions via the Billing Portal. It also covers the process for launching campaigns and payment options, ensuring users can navigate their advertising journey smoothly.
Billing and Payments
FAQs: Subscriptions and Billing
This FAQ section addresses common questions about subscriptions and billing on ad:personam, covering topics such as campaign activation, plan upgrades and cancellations, payment processes, and managing account funds.
Billing and Payments
FAQ
How to Use Your Credit Balance for Campaigns
This article provides a comprehensive guide on how to effectively use your Credit Balance for managing advertising campaigns on ad:personam, covering everything from adding funds to managing adjustments and ensuring seamless campaign launches.
Billing and Payments
How to Successfully Launch Your Campaigns: Step-by-Step Guide
Learn how to successfully launch your campaigns with ad:personam, including the steps for ensuring an active subscription, understanding the campaign timeline, managing budget payments, and making edits. Discover the benefits of using a Credit Balance for instant activation and how to handle adjustments efficiently.
Billing and Payments
campaign setup

data marketplace

AI Planner Assistant
The AI Planner Assistant from ad:personam helps marketing professionals create personalized campaign plans using advanced AI technology. Users can generate tailored strategies quickly, leveraging data for effective targeting. A version of the app is available for free on the website (requires login).
AI
planning
+2
Content Categories for Targeting
Content Categories targeting in ad:personam allows advertisers to reach specific audiences based on content type, using IAB classifications. This method is cost-effective, broadens reach, and simplifies ad placement. Advertisers can target various categories, ensuring messages align with audience interests for maximum campaign effectiveness.
campaign setup
content categories
+3
Contextual Targeting
Contextual targeting in ad:personam enables advertisers to display ads alongside relevant content, enhancing user engagement without relying on cookies. By leveraging partnerships with providers like Peer39 and DoubleVerify, advertisers can access diverse segments and categories, ensuring that their messages resonate within appropriate content environments. This approach not only supports privacy compliance but also adapts to the evolving landscape of digital advertising.
campaign setup
contextual
+3
Cookieless Audience Targeting
ad:personam Cookieless Audience Targeting enables advertisers to reach specific audiences based on household characteristics and behaviors without relying on traditional cookies. This innovative approach enhances privacy compliance while allowing precise targeting across various media platforms, such as video and mobile apps. By leveraging detailed audience segments, advertisers can craft effective campaigns that resonate with users and align with current privacy standards.
campaign setup
cookieless
+3
CTV Segments
ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.
campaign setup
cookieless
+4
Exploring Curated Deals
Curated deals in ad:personam Data Marketplace offer a targeted approach for advertisers to access premium inventory through invite-only auctions. This method enhances brand safety and provides various deal types, including single publisher and content category targeting. By leveraging CPM guidance and advanced targeting capabilities, advertisers can execute effective campaigns with confidence.
campaign setup
curated deals
+6
Data Marketplace for Campaign Targeting
The Data Marketplace in ad:personam offers a curated collection of targeting segments to enhance campaign effectiveness. Advertisers can access detailed audience data, including Microsoft In-market Audiences and contextual targeting options, to reach high-quality audiences across various digital formats.
campaign setup
templates
+2
Microsoft In-Market Audiences: Targeting the Ready-to-Buy Audience
Discover how to target ready-to-buy audiences with Microsoft In-Market Audiences on ad:personam. This guide covers key benefits, campaign setup, and creative requirements to optimize your advertising efforts for higher conversion rates.
campaign setup
microsoft
+2
Mobile Targeting
Mobile targeting in ad:personam Data Marketplace offers a privacy-focused approach to engage users on mobile devices. By utilizing cookieless segments based on contextual information and audience insights, advertisers can execute relevant campaigns that enhance user engagement while complying with privacy standards. This strategy allows for precise targeting and effective ad delivery in mobile environments.
campaign setup
cookieless
+4
Audience Targeting
ad:personam audience targeting leverages detailed segments derived from high-quality third-party data to help advertisers reach specific user groups based on demographics, interests, and behaviors. By utilizing these segments through the Smart Template, advertisers can enhance engagement and optimize campaign performance. Additionally, considerations around CPM costs and evolving cookie policies are important for effective targeting strategies.
campaign setup
third party audience
+3
Weather Segments for Precision Campaign Targeting
Weather segments in ad:personam Data Marketplace enable advertisers to tailor campaigns based on current or forecasted weather conditions. This approach enhances message relevance and engagement, allowing for precise targeting across various industries. By selecting specific weather segments, advertisers can effectively connect with audiences during relevant weather scenarios, optimizing their campaign impact.
campaign setup
weather
+3

reporting

Interactive Dashboards
Interactive Dashboards empower users of the ad:personam Self Serve DSP to actively engage with and dissect campaign data across multiple dimensions.
reporting
DSP Reports Service
The DSP Reports service within ad:personam offers advanced analytics for advertising campaigns, featuring customizable reports and up-to-date insights. Learn how to effectively utilize these reports to optimize your strategies and improve performance.
reporting
ad:personam Google Looker Studio connector
The ad:personam Google Looker Studio Connector allows users to connect their advertising campaign data for enhanced analysis. This article provides a step-by-step guide to using the connector, setting up calculated fields, and understanding authorization processes.
reporting
Google Data Studio
+1
Insight CoPilot
Insight CoPilot is an AI-driven service designed for marketers, simplifying complex data into actionable insights. This article outlines how to use Insight CoPilot to analyze campaign performance, generate reports, and enhance decision-making, while noting the service experimental phase and commitment to improvement.
reporting
AI
Unleash the Power of Data-Driven Marketing
Our suite of reporting services caters to various needs, from interactive data visualization to advanced AI-driven insights and direct integrations with analytics platforms like Google Looker Studio.
reporting

setup campaigns

Creating a campaign with ad:personam Self Serve DSP
This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns
campaign setup
Setting up a Connected TV campaign
This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns
campaign setup
CTV
+4
Setting up a Video campaign
campaign setup
video
+3
Glossary of terms
This glossary serves as a reference to help you understand the various terms and components involved in creating and managing your campaigns within ad:personam DSP. Familiarizing yourself with these terms will enhance your campaign setup experience and improve your advertising strategy.
troubleshooting
FAQ
+1
Choosing Your Campaign Template
Discover how to choose and set up your campaign templates in ad:personam. This guide covers the available channels, benefits of each template, and subscription levels to help you optimize your advertising strategies.
campaign setup
templates
+1
Setting Up a Netflix Campaign in ad:personam
Learn how to set up a Netflix campaign on ad:personam. This guide covers key benefits, step-by-step instructions, and important campaign settings to help you engage premium audiences effectively.
campaign setup
CTV
+4

supply

Optimizing Your Campaign with Supply Path Optimization (SPO) and Inventory Access
Maximize your campaign’s performance with ad:personam’s Supply Path Optimization (SPO) and broad inventory access, including top-tier integrations with Google Partner Inventory, Yahoo Exchange, and Microsoft Advertising Exchange.
supply
targeting
+2
Domain List Generator
The Domain List Generator is now available to all ad:personam users, offering precise domain targeting for optimized campaign performance. Learn how to create, curate, and upload targeted domain lists.
supply
targeting
+3
FAQs: Inventory & Traffic on ad:personam
Learn how ad:personam’s partnerships with global inventory providers like Google and Microsoft enable campaign delivery in multiple countries. Discover how to access domain lists and inventory availability for your campaigns.
supply
targeting
+3

troubleshooting

JavaScript vs Image Pixel – Understanding the Difference
Choosing between a JavaScript or image pixel depends on your campaign’s tracking needs. JavaScript pixels offer advanced tracking for complex interactions like form submissions or video plays, providing real-time insights and customization. In contrast, image pixels are ideal for tracking basic page views and impressions with simplicity and universal compatibility, making them a lightweight solution for basic tracking requirements.
troubleshooting
pixels
Understanding Discrepancies Between Clicks and Sessions
This article clarifies the differences between clicks and sessions in digital advertising, highlighting how discrepancies arise from user behavior and consent banners. Understanding these metrics allows advertisers to optimize their strategies effectively.
troubleshooting
reporting
+1

ad:personam adheres to strict creative guidelines and specifications to ensure that all ads maintain a high standard of quality and compliance. These standards govern the technical and content aspects of every ad uploaded to the platform. By following these guidelines, advertisers can optimize their creatives for performance, ensure alignment with ad policies, and effectively reach their desired audience.

Hosting

All creatives uploaded to ad:personam are hosted with Microsoft via the Microsoft DSP platform, which functions as a full-service ad server built specifically for real-time advertising. Hosting your creatives through this technology provides several advantages:

  • Advanced Reporting Data: Gain access to comprehensive reporting from a single source.
  • No Additional Ad Serving Fees: Avoid paying ad serving fees to multiple parties.
  • Creative Auditing: Rely on Xandr's creative standards and auditing processes to ensure quality.

Content Requirements

To maintain the quality and integrity of the platform, certain types of content are strictly prohibited from ads on ad:personam:

  • Prohibited Content: Ads cannot contain content related to tobacco, weapons, nudity, hate speech, illegal activities, or spyware.
  • Misleading Claims: No ads offering free gifts, misleading offers, or references to sex or sexuality.
  • Language Consistency: The language of the creative must match the language of the landing page (e.g., if the ad is in Spanish, the landing page must also be in Spanish).
  • Offer Category: Audited creatives will be categorized based on the content of the landing page to ensure consistency.
  • Sensitive Categories: Creatives that fall under potentially sensitive categories may be flagged for further review.

Each creative must focus on a single brand or product offering. Rotating multiple brands within a single ad is prohibited, and the brand must be on Xandr's approved brand list.

Creative Auditing

Creatives on ad:personam undergo a creative auditing process to ensure compliance with platform standards. The audit is conducted once a campaign is activated, and it typically takes one business day to complete.

  • Audit Timeline: Creatives are audited within one business day after campaign activation.
  • Audit Process: All creatives (except for GDN images, which are governed by Google policies) undergo human review through the Xandr Audit team.

Repeated violations of these creative standards may result in removal from the platform and further penalties.

Guidelines for Display Creatives

ad:personam follows specific technical and content guidelines for display creatives to ensure a seamless user experience and compliance with Xandr's platform policies.

Technical Requirements:

  • Animation Duration: Animated ads must last no longer than 30 seconds.
  • No Auto-Initiated Audio: Avoid auto-playing audio, which is frequently blocked by publishers.
  • Clickthrough Behavior: Ads must open the landing page in a new tab or window.
  • Ad Dimensions: The actual ad content dimensions must match the configured size.
  • No LSOs: Ads may not use local shared objects like Flash cookies or HTML5 local storage for storing user data.
  • Cookies: Creatives may not read, write, or modify any cookies on Xandr domains.

Supported File Types:

  • Static Images: JPEG, JPG, GIF (max 150kb)
  • HTML5: Packaged as a .zip file (max 10MB)

Creative Landing Pages:

  • New Tab Requirement: The landing page must open in a new tab or window.
  • Consistency: The landing page must match the creative in language, brand, and offer.
  • Compliance: Landing pages must adhere to Xandr's content standards.

Specifications for Video Creatives

Video creatives should meet the following specifications for optimal performance:

  • Max File Size: 10MB
  • Minimum Bit Rate: 2500 kbps
  • Minimum Size: 1280x720px

For Connected TV (CTV) video creatives, the recommendations are:

  • Max File Size: 10MB
  • Minimum Bit Rate: 2000 kbps
  • Minimum Resolution: 1280×720px
  • Duration: 15 or 30 seconds

Audio Creative Guidelines

Audio creatives for ad:personam must adhere to the following specifications to ensure seamless playback across platforms like Pandora, AdsWizz, and Spotify.

General Guidelines:

  • Max File Size: 10MB
  • Media Type: MP3

Pandora / AdsWizz:

  • File Type: MP3, AAC, WAV
  • Max File Size: 20MB
  • Bit Rate: Minimum 128 kbps (196 kbps recommended)
  • Ad Length: 15, 30, or 60 seconds

Spotify:

  • File Type: MP3, WAV, or OGG
  • Companion Banner: 640×640 or 300×250
  • Bit Rate: Minimum 128 kbps
  • Ad Length: 15 or 30 seconds