CTV Segments

ad:personam's Data Marketplace offers specialized CTV segments designed for advertisers to precisely target their campaigns within the connected TV (CTV) landscape. These segments are now integrated within the cookieless targeting section of the platform, providing a robust foundation for targeting strategies that embrace the future of digital advertising—cookieless and focused on privacy.

Understanding CTV Segments

CTV segments in the ad:personam Data Marketplace are now organized within the cookieless targeting section, reflecting the platform's commitment to privacy-conscious advertising. These segments are meticulously crafted for connected TV campaigns and utilize contextual cues, TV viewership patterns, streaming habits, and household characteristics. Unlike traditional methods that rely on cookies, these segments leverage predictive audience insights from providers like Peer39, Proximic ComScore, and DigiSeg to create CTV campaigns that are both relevant and respectful of viewer privacy.

Features of CTV Segments

• Cookieless Targeting: CTV segments operate without cookies, ensuring compliance with current and future privacy regulations.
• Integrated Cookieless Platform: These segments are now grouped within the cookieless targeting section, providing a unified experience for privacy-focused advertising.
• Contextual and Audience-Based Targeting:
  • Content Genre Segments: Provided by Peer39, allowing advertisers to target ads based on specific CTV content genres (e.g., "Content Genre - Movies," "Content Genre - Sports," "Content Genre - News").
  • TV Genre Audience Segments: Predictive audience segments that focus on TV viewership patterns (e.g., "Audience > TV > Genre > Drama," "Audience > TV > Genre > Comedy," "Audience > TV > Genre > Reality").
  • Streaming Behavior Segments: Target audiences based on streaming habits and platform preferences.
  • Gaming Audiences: Leveraging ComScore's segments to target gamers through predictive behavior analysis.
  • Household Characteristics: Cookieless audience segments that define targeting options based on household income, travel behaviors, and demographic profiles.

These advanced segments enable advertisers to craft highly targeted campaigns that resonate with their intended audience while maximizing campaign performance through precise CTV-specific targeting.

How to Utilize CTV Segments for Targeting

CTV segments are now seamlessly integrated into the cookieless targeting workflow, making them easily accessible while setting up any CTV campaign:

1. Select Your Campaign Type: CTV segments are optimized for Connected TV campaigns, though the cookieless targeting approach can be applied across various campaign types in ad:personam's DSP platform.

2. Navigate to Cookieless Targeting: During campaign setup, access the cookieless targeting section where CTV segments are now organized alongside other privacy-focused targeting options.

3. Choose Your CTV Segments: Browse the available CTV-specific segments within the cookieless section, selecting from:

   • Content Genre segments for contextual targeting
   • TV Genre audience segments for viewership-based targeting
   • Streaming behavior and platform preference segments

4. Implement Your Campaign: Set up and launch your CTV campaign, utilizing the cookieless segments for effective, privacy-compliant targeting that reaches viewers in relevant connected TV environments.

Benefits of Using CTV Segments

• Streamlined Cookieless Integration: CTV segments are now organized within the cookieless targeting section, providing a unified and intuitive targeting experience.

• Enhanced Engagement: Targeting specific content genres or audience characteristics increases ad relevance and engagement within connected TV environments.

• Privacy Compliance: The cookieless nature of CTV segments ensures adherence to privacy regulations, fostering trust with viewers while maintaining targeting effectiveness.

• Precision Targeting: Detailed segmentation allows for precise targeting across both content genres and audience behaviors, improving the likelihood of achieving campaign objectives.

• CTV-Optimized Recommendations: These segments are specifically recommended for CTV campaigns, ensuring optimal performance within connected TV advertising environments.

In conclusion, CTV segments from ad:personam's Data Marketplace provide a powerful tool for advertisers aiming to capitalize on the growing CTV advertising space. Now integrated within the cookieless targeting section, these segments offer a streamlined experience for accessing privacy-focused, CTV-optimized targeting options. By leveraging these cookieless, privacy-focused segments, advertisers can execute targeted, effective, and compliant CTV campaigns that resonate with audiences and drive results within connected TV environments.