Weather Segments for Precision Campaign Targeting

Weather segments are dynamic targeting options within ad:personam's Data Marketplace, allowing advertisers to tailor their campaigns based on specific weather conditions in targeted geographical areas.

These contextual segments are crucial for campaigns aiming to resonate with audiences experiencing certain weather conditions, enhancing message relevance and engagement. Weather segments are available for all campaign types and can be found under the cookieless targeting group.

Key Features of Weather Segments

• Geo-Specific Targeting: Weather segments allow for the targeting of ads based on the current or forecasted weather conditions in specific geographical locations.
• Cookieless Targeting: These segments are available under the cookieless targeting group, ensuring privacy-compliant weather-based advertising strategies.
• Easy Access: Available through ad:personam's Data Marketplace by searching for "weather," these segments offer a wide range of conditions for targeting, from "Sunny" to "Thunderstorm."

Benefits of Using Weather Segments

• Increased Relevance: Tailoring campaigns to weather conditions increases ad relevance, potentially boosting audience engagement and response rates.
• Timely Messaging: Ads can be aligned with current or anticipated weather conditions, making messaging timely and more likely to resonate with the target audience.
• Versatile Application: Weather targeting can be applied across various industries, from retail (promoting weather-appropriate products) to travel (highlighting destinations with ideal weather).

Examples of Weather Segments

Advertisers can choose from a variety of weather conditions to target, including:

• Cloudy
• Dry
• Hailstorm
• Heavy Rain
• Heavy Snow
• Humid
• Icy
• Partly Cloudy
• Rain
• Snow
• Sunny
• Thunderstorm
• Windy

By selecting specific weather segments, advertisers can craft campaigns that speak directly to the experiences of their target audience, whether it's promoting umbrellas during heavy rain forecasts or advertising air conditioning units on hot, sunny days.

How to Implement Weather Segments in Your Campaigns

Weather segments are available for all campaign types within ad:personam's Self Serve DSP. To access these segments, select "Cookieless" in the targeting section when setting up your campaign, then search for "weather" to find the available weather condition segments.

Choose the weather segments that align with your campaign goals from the Data Marketplace. You can select multiple conditions to cover a broader range of weather scenarios that match your advertising objectives.

Launch your campaign with your chosen weather segments. The geo-targeting feature ensures that your ads are displayed to audiences experiencing the selected weather conditions in their specific locations.