Getting Started with ad:personam Self-Serve DSP

What is ad:personam?

ad:personam is an AI-powered Self-Serve Demand-Side Platform (DSP) that makes programmatic advertising accessible to everyone—from small businesses to digital agencies. Our platform lets you create and manage campaigns across display, video, Connected TV (CTV), audio, and mobile channels, all without minimum spend requirements.

On our website, you’ll also find free tools and resources like the AI Media Planner and detailed advertising guides to help you start planning smarter campaigns even before signing up.

Key Benefits of ad:personam Self-Serve DSP:

• Intuitive, user-friendly interface designed for non-experts
• AI-powered automation for campaign setup and optimization
• Built on the Microsoft DSP API with premium inventory access
• Transparent pricing with no hidden fees
• Real-time reporting and performance analytics
• Free media planning and educational resources via our website

🚀 DEMO Mode (Free Trial)

New to programmatic advertising? You’ll automatically start in DEMO mode, a free and risk-free way to explore how the ad:personam Self-Serve DSP works.

What You Can Do in DEMO Mode

✅ Set up your advertiser profile – Create your first advertiser account

✅ Upload and test ad creatives – Learn how to upload banner ads

✅ Set up tracking and audiences – Create conversion pixels and remarketing audiences

✅ Build targeting lists – Manage domain blocklists and allowlists

✅ Plan your campaigns – Use our free planning tools to research and forecast

💡 Pro Tip: DEMO mode lets you explore the entire campaign workflow of our Self-Serve DSP with no financial commitment.

📋 Choose Your Plan

When you’re ready to run live campaigns with our Self-Serve DSP, choose the plan that best fits your needs:

Starter Plan

Perfect for small businesses starting with display advertising.

• Display campaigns only – Launch banner and display campaigns
• Access to all core campaign management tools
• Full targeting options for display ads
• Standard support

PRO Plan

Tailored for agencies and high-volume advertisers.

• All campaign types – Launch display, video, audio, and CTV campaigns
• Advanced features and workflow tools
• Priority support
• Enhanced reporting capabilities

Upgrading Your Account

Subscribing unlocks the full DSP experience:

🚀 Launch live campaigns – From testing to activation ✏️ Advanced management – Edit, duplicate, pause, and optimize campaigns 🎞 All ad formats – Upload video, audio, HTML5 banners, and third-party tags (PRO required for video, audio, CTV) 📋 Ad review process – Automatic auditing once campaigns go live 💳 Credit Balance system – Pre-fund your account for seamless invoice payments

💳 How Billing Works

The ad:personam Self-Serve DSP uses a flexible subscription model:

Monthly Billing Cycle

• Plans renew automatically each month
• Upgrade or downgrade anytime
• Pro-rata billing ensures fairness when switching plans mid-cycle

Payment Flexibility

• Cancel anytime with no penalties
• Subscription remains active until the end of your billing period
• Payments processed securely via Stripe

🎯 Launch Your First Campaign

Follow these steps to activate your first campaign with the Self-Serve DSP:

Step 1: Subscribe to a Plan

Choose Starter or PRO depending on your advertising needs.

Step 2: Build Your Campaign

• Define your target audience
• Upload creatives
• Select channels (display, video, CTV, audio, mobile)
• Set your budget and bidding strategy

Step 3: Review and Invoice

Once your campaign is created, you’ll receive an automated invoice for review and payment. This invoice specifically covers the campaign budget (media cost), which is billed separately from your subscription.

Step 4: Make Payment

Pay securely using credit/debit card, bank transfer, or digital wallet—handled by Stripe.

Step 5: Optional Credit Balance Top-Up

Pre-fund your account to simplify future campaign payments.

🤔 Need Help?

• Just starting out? Use DEMO mode and the free AI Media Planner to practice before committing spend.
• Want to dive deeper? Explore our detailed documentation.
• Scaling your advertising? Upgrade to PRO for advanced tools, formats, and priority support.

ad:personam Self-Serve DSP is here to make programmatic advertising smarter, simpler, and accessible for all businesses.