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How to Upload Video Ads

Learn how to upload and optimize video ads on ad:personam, including the integration of third-party tracking pixels with VAST ad tags. Ensure your video ads meet technical requirements and effectively track key events such as impressions, clicks, and completions.

Video advertising is a dynamic way to capture your audience's attention. Follow these steps to upload your video ads with the current workflow that includes duration selection and VAST tracking integration.

Note: Video ad uploads require a paid subscription plan.

Steps

  1. Go to Advertiser > Creative.
  2. Click Create New Ad and select Video Ad.
  3. Upload your video file:
    • Drag and drop your video file into the upload area, or
    • Click Select File to browse and choose your video
  4. Set video duration:
    • Use the slider to specify your video length (1-90 seconds)
  5. Fill in the required fields:
    • Landing Page URL: Enter the URL where users will be directed when they click your ad
  6. Add VAST tracking pixels (optional):
    • Expand the VAST Tracking Events section
    • Add tracking URLs for various video events such as:
      • Impression, Click, Start, First Quartile, Midpoint, Third Quartile
      • Completion, Skip, Error, Mute, Unmute, Pause, Player Expand
  7. Click Upload to submit your video ad.

Upload Video Ads

⚠️ Validation Rules

  • File formats: MOV, MP4, OGG, QuickTime (QT), WebM
  • Duration: 1-90 seconds (set via slider)
  • Landing Page URL: Must be a valid URL starting with https://
  • VAST tracking URLs: Must be valid URLs starting with https:// (optional)
  • Subscription requirement: Requires any paid plan to upload video ads

VAST Tracking Events

Video ads support comprehensive VAST (Video Ad Serving Template) tracking for detailed performance insights:

  • Impression: Triggered when the video ad is loaded and ready to play
  • Click: When a user clicks on the video ad
  • Start: Triggered when the video ad starts playing
  • First Quartile: When 25% of the video has been viewed
  • Midpoint: When 50% of the video has been viewed
  • Third Quartile: When 75% of the video has been viewed
  • Completion: When the full video ad has been viewed
  • Skip: Triggered when the user skips the ad (if skip functionality is available)
  • Error: Fired when an issue prevents the video ad from playing properly
  • Mute/Unmute: When the user mutes or unmutes the video ad
  • Pause: When the user pauses the video ad
  • Player Expand: Triggered when the video player is expanded to full screen

Tips & Best Practices

  • Duration Selection: Use the slider to accurately set your video length for proper campaign targeting
  • File Naming: Use descriptive filenames as they will be used as the creative name
  • VAST Tracking: Implement key tracking events (especially Impression, Start, Midpoint, Completion) for comprehensive analytics
  • Landing Page Testing: Always test your landing page URL to ensure it works correctly
  • Video Quality: Ensure your video maintains good quality while staying within platform requirements
  • CTV Optimization: For Connected TV delivery, use MP4 format with minimum 1280×720 resolution and 2000+ kbps bitrate

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