Documentation
Upload video ads to ad:personam, set click URLs, and publish to line items with tracking pixels. Covers the full workflow from file upload to live campaign delivery across video, CTV, and in-app channels.
Video advertising is a dynamic way to capture your audience's attention across video, Connected TV, and in-app channels. This guide covers the complete workflow — from uploading your video file, to setting click URLs, to publishing creatives to line items with tracking pixels.
Note: Video ad uploads require a PRO subscription plan.
Step 1 — Upload Your Video File
- Go to Advertiser > Campaign > Creatives.
- Click Create New Ad and select Video Ad.
- Upload your video file:
- Drag and drop your video file into the upload area, or
- Click Select File to browse and choose your video
- Click Upload to submit your video ad.
The platform will process your video and display it in the creatives list once complete. Processing may take up to a minute depending on file size.
What about the landing page URL? Click URLs are set separately after upload — see Step 2 below.
Step 2 — Add a Click URL
After uploading, your video needs a click URL (landing page) before it can be published to a line item. Videos without a click URL will show a warning icon in the creatives list.
- In the Creatives list, click the Edit (pencil) icon next to your video.
- Enter the Click URL — the landing page users will visit when they click your ad.
- Optionally toggle the Active/Paused status.
- Click Save to apply your changes.
A click URL is required to publish a creative. The Publish button will be disabled until a click URL is set.
Step 3 — Publish to a Line Item
Once your video has a click URL and is in Active status, you can publish it to one or more line items. There are two ways to do this:
Option A: From the Creatives Page
- In the Creatives list, click the Publish (send) icon next to your video.
- Select a Campaign and Line Item to associate the creative with.
- Configure tag settings:
- Tag Name — defaults to the creative name; override if needed
- Activate after creation — toggle whether the tag should start serving immediately
- Ad notice label (AdChoices) — enabled by default for privacy compliance (learn more)
- Add tracking pixels (optional):
- Impression Pixels — HTTPS URLs that fire when the ad loads
- Click Pixels — HTTPS URLs that fire when the user clicks the ad
- Set a Destination URL (optional) — override the click URL set on the creative for this specific tag. Choose Replace to swap the URL entirely, or Append to add parameters.
- Click Publish to create the tag and start serving.
Option B: During Line Item Creation
You can also attach creatives when creating a new line item:
- In the Create Line Item form, scroll to the Creatives section.
- Select the ad type (Video) and check the creatives you want to include. Only Active creatives with a click URL can be selected.
- Click the Settings (gear) icon next to a selected creative to configure tag settings — tag name, active status, AdNotice, tracking pixels, and destination URL override.
- Complete the rest of the line item setup and save. Tags are created automatically for all selected creatives.
Validation Rules
| Rule | Requirement |
|---|---|
| File formats | MP4, MOV (QuickTime), OGG, WebM |
| File size | Maximum 10 MB |
| Click URL | Must be a valid URL (http:// or https://) |
| Tracking pixel URLs | Must use HTTPS |
| Destination URL | Maximum 1,000 characters |
| Tag name | Maximum 256 characters |
| Subscription requirement | PRO plan required |
Tips & Best Practices
- Set Click URLs Early — add a landing page URL right after upload so your creative is ready to publish
- File Naming — use descriptive filenames as they become the default creative name
- Tracking Pixels — add impression and click tracking pixels when publishing to line items for comprehensive campaign measurement
- CTV Optimization — for Connected TV delivery, use MP4 format with minimum 1280×720 resolution and 2000+ kbps bitrate
- Video Quality — keep your video high quality while staying within the 10 MB file size limit
- AdChoices Compliance — keep the AdNotice label enabled (default) to meet industry transparency standards