ad:personam GmbH logo
Published on

How to Upload Video Ads

Upload video ads to ad:personam, set click URLs, and publish to line items with tracking pixels. Covers the full workflow from file upload to live campaign delivery across video, CTV, and in-app channels.

Video advertising is a dynamic way to capture your audience's attention across video, Connected TV, and in-app channels. This guide covers the complete workflow — from uploading your video file, to setting click URLs, to publishing creatives to line items with tracking pixels.

Note: Video ad uploads require a PRO subscription plan.


Step 1 — Upload Your Video File

  1. Go to Advertiser > Campaign > Creatives.
  2. Click Create New Ad and select Video Ad.
  3. Upload your video file:
    • Drag and drop your video file into the upload area, or
    • Click Select File to browse and choose your video
  4. Click Upload to submit your video ad.

The platform will process your video and display it in the creatives list once complete. Processing may take up to a minute depending on file size.

What about the landing page URL? Click URLs are set separately after upload — see Step 2 below.


Step 2 — Add a Click URL

After uploading, your video needs a click URL (landing page) before it can be published to a line item. Videos without a click URL will show a warning icon in the creatives list.

  1. In the Creatives list, click the Edit (pencil) icon next to your video.
  2. Enter the Click URL — the landing page users will visit when they click your ad.
  3. Optionally toggle the Active/Paused status.
  4. Click Save to apply your changes.

A click URL is required to publish a creative. The Publish button will be disabled until a click URL is set.


Step 3 — Publish to a Line Item

Once your video has a click URL and is in Active status, you can publish it to one or more line items. There are two ways to do this:

Option A: From the Creatives Page

  1. In the Creatives list, click the Publish (send) icon next to your video.
  2. Select a Campaign and Line Item to associate the creative with.
  3. Configure tag settings:
    • Tag Name — defaults to the creative name; override if needed
    • Activate after creation — toggle whether the tag should start serving immediately
    • Ad notice label (AdChoices) — enabled by default for privacy compliance (learn more)
  4. Add tracking pixels (optional):
    • Impression Pixels — HTTPS URLs that fire when the ad loads
    • Click Pixels — HTTPS URLs that fire when the user clicks the ad
  5. Set a Destination URL (optional) — override the click URL set on the creative for this specific tag. Choose Replace to swap the URL entirely, or Append to add parameters.
  6. Click Publish to create the tag and start serving.

Option B: During Line Item Creation

You can also attach creatives when creating a new line item:

  1. In the Create Line Item form, scroll to the Creatives section.
  2. Select the ad type (Video) and check the creatives you want to include. Only Active creatives with a click URL can be selected.
  3. Click the Settings (gear) icon next to a selected creative to configure tag settings — tag name, active status, AdNotice, tracking pixels, and destination URL override.
  4. Complete the rest of the line item setup and save. Tags are created automatically for all selected creatives.

Validation Rules

RuleRequirement
File formatsMP4, MOV (QuickTime), OGG, WebM
File sizeMaximum 10 MB
Click URLMust be a valid URL (http:// or https://)
Tracking pixel URLsMust use HTTPS
Destination URLMaximum 1,000 characters
Tag nameMaximum 256 characters
Subscription requirementPRO plan required

Tips & Best Practices

  • Set Click URLs Early — add a landing page URL right after upload so your creative is ready to publish
  • File Naming — use descriptive filenames as they become the default creative name
  • Tracking Pixels — add impression and click tracking pixels when publishing to line items for comprehensive campaign measurement
  • CTV Optimization — for Connected TV delivery, use MP4 format with minimum 1280×720 resolution and 2000+ kbps bitrate
  • Video Quality — keep your video high quality while staying within the 10 MB file size limit
  • AdChoices Compliance — keep the AdNotice label enabled (default) to meet industry transparency standards