Programmatic Planning Tools – AI Media Planner, Domain Discovery & Data Marketplace

Programmatic success starts with the right tools.
The ad:personam Self-Serve DSP provides free access to intelligent planning and research features that simplify campaign strategy and targeting:

• AI Media Planner – Create tailored campaign strategies with AI-powered assistants.
• Domain Discovery Tool – Research premium domains and build allowlists for brand-safe targeting.
• Data Marketplace & Sellers Table – Explore detailed audience segments and transparent inventory supply paths.

🧠 AI Media Planner

The AI Media Planner is your intelligent assistant for building campaign strategies. It leverages specialized AI models for different platforms:

• Programmatic (via ad:personam DSP) – Display, Video, Audio, CTV
• LinkedIn Ads – B2B and professional audience targeting
• Google Ads – Search, Display, YouTube

💡 With the AI Media Planner you can:

• Define goals, audiences, budget, and geography
• Instantly generate media plans with channel mix, budget splits, and KPIs
• Use it as a free resource to test ideas before launching campaigns

👉 Start planning with the AI Media Planner.

🌐 Domain Discovery Tool

Strategic media planning requires knowing your inventory. The Domain Discovery Tool lets you research and curate premium, brand-safe domains before campaign launch.

Key benefits:

• Research domain availability by country, format, and category
• Build custom allowlists for brand safety and performance
• Export collections directly into campaign setup
• Compare markets and formats to find the best opportunities

👉 Learn how to use the Domain Discovery Tool.

📊 Data Marketplace & Sellers Table

The Data Marketplace is a curated table of targeting options designed to boost precision and campaign effectiveness. Segments include:

• Audience demographics and interests
• Microsoft In-Market Audiences
• Contextual and content-based segments
• Weather and seasonal triggers
• CTV and mobile cookieless targeting

📌 Access the Data Marketplace table to browse all available segments.

Transparency matters. That’s why ad:personam also provides a Sellers Table to help advertisers manage inventory supply paths. You can:

• Include or exclude sellers via Supply Path Optimization (SPO)
• Select high-quality Private Marketplace (PMP) deals
• Upload bulk seller lists for efficient control
• Ensure brand safety while maximizing reach

📌 Explore the Sellers Table & Supply Path Optimization.

🚀 Smarter Campaign Planning with ad:personam

Whether you’re researching domains, browsing audience data, or generating AI-driven media plans, these tools make programmatic advertising simpler, safer, and more effective.
They’re all free to explore on the ad:personam platform — giving you the insights you need before committing media spend.