Creating an Advertiser on ad:personam

Understanding the Advertiser Object

Think of an Advertiser as your central hub for organizing all advertising activities for a specific brand or business. It's the foundation that keeps everything organized and compliant.

What Makes an Advertiser Special?

Each advertiser acts as a secure, isolated container for all advertising assets:

• Creative ads (banners, videos, audio files)
• Conversion pixels for tracking and optimization
• Remarketing audiences built from your website visitors
• Domain lists (blocklists and allowlists for brand safety)

🔒 Important: All assets created under one advertiser are exclusive to that advertiser only. They cannot be shared or transferred to other advertisers, ensuring complete data privacy and organization.

Why This Matters

• For businesses: Keep your brand assets separate and secure
• For agencies: Manage multiple clients with complete isolation between accounts
• For compliance: Meet legal requirements with proper entity separation

🚀 Step-by-Step Setup Guide

Step 1: Access the Creation Form

Navigate to your ad:personam dashboard and click "Create New Advertiser" to open the Advertiser Form.

Step 2: Complete Your Advertiser Profile

Fill out these essential fields:

📝 Advertiser Name

• Enter your brand or business name exactly as you want it to appear
• This will be visible in all campaign reporting and management

🌍 Advertiser Timezone

• Select your business timezone
• This affects campaign scheduling and performance data reporting
• Choose the timezone where you'll primarily manage campaigns

💰 Select Currency

• Choose from: EUR, USD, or GBP
• This sets your default currency for all budgeting and financial reporting
• Can be changed later, but won't apply to the already created campaigns

🔗 Advertiser URL

• Provide your website URL starting with "http://" or "https://"
• Used for compliance and verification purposes

🏢 Legal Entity Name

• Input the official legal name of your business
• Required for Digital Services Act compliance in the EU
• Ensures proper legal attribution for your advertising

✅ Accept Terms and Conditions

• Review and agree to our Advertiser Policy
• Required before you can create the advertiser

Step 3: Submit and Confirm

After double-checking all information for accuracy, click Submit to create your advertiser profile.

⚠️ Remember: Once created, campaigns and ads cannot be transferred between advertisers, so ensure all details are correct!

🎯 Essential Next Steps

1. Upload Your First Creative Ad

Required for all campaigns - you need at least one approved creative to launch any campaign

📖 Follow our step-by-step ad creatives guide

2. Set Up Conversion Tracking (Recommended)

Want to use advanced optimization like Cost Per Acquisition (CPA)? You'll need conversion tracking:

• Install a conversion pixel on your website
• Verify it's working and collecting data
• Enable algorithm optimization for better campaign performance

📖 Follow our step-by-step pixel setup guide

3. Build Your Remarketing Audiences (Optional)

Create custom audiences from your website visitors to:

• Target previous visitors with special offers
• Exclude existing customers from acquisition campaigns

📖 Follow our step-by-step audience setup guide

4. Configure Domain Lists (Optional)

Protect your brand by creating:

• Blocklists: Prevent ads from appearing on unwanted websites
• Allowlists: Only show ads on approved, premium websites

📖 Follow our step-by-step domain lists setup guide

🏢 Managing Multiple Advertisers

For Agencies

Create separate advertisers for each client to ensure:

• Complete data isolation between client accounts
• Individual reporting and campaign management
• Proper legal compliance for each business entity

For Multi-Brand Businesses

Set up different advertisers for:

• Each brand or product line
• Different geographic markets
• Separate business units

🔧 Technical Requirements

Before You Launch Campaigns

Minimum Requirements:

• ✅ Completed advertiser profile
• ✅ At least one uploaded and approved creative ad
• ✅ Active subscription (Starter or PRO)

For Advanced Optimization:

• ✅ Conversion pixel installed and working
• ✅ Sufficient conversion data (recommended: 20+ conversions per week)
• ✅ Proper event tracking configured

💡 Pro Tips for Success

Choose Your Currency Wisely

• Consider where most of your business transactions occur
• EUR for European markets, USD for global campaigns, GBP for UK focus

Timezone Strategy

• Use your primary business timezone for easier campaign management
• Consider your target audience's timezone for campaign scheduling

Naming Convention

• Use clear, descriptive advertiser names
• For agencies: Include client name for easy identification
• Avoid special characters that might cause technical issues

🎉 Congratulations! You've successfully created your advertiser and laid the foundation for powerful, organized advertising campaigns. You're now ready to upload creatives, set up tracking, and launch your first campaign on ad:personam!