Protecting User Privacy While Empowering Advertisers with AdChoices

ad:personam prioritizes user privacy while providing advertisers with tools to responsibly manage data and run targeted, effective campaigns. By integrating AdChoices, we ensure that users have control over their data and how it’s used in digital advertising.

What is AdChoices?

AdChoices is an industry-standard program designed to inform users about how their data is collected and used for interest-based advertising. With ad:personam, every creative ad uploaded will automatically include the AdChoices icon, ensuring transparency and giving users the ability to control their advertising preferences.

How to Enable the AdChoices Icon

The AdChoices icon (AdNotice) can be enabled or disabled when configuring your ad tags. You'll find the AdNotice toggle in:

• Publishing a Creative — When adding a creative to a Line Item, use the AdNotice switch in the tag configuration section
• Tag Settings — When editing individual tag settings for a creative
• Batch Tag Edits — When updating multiple tags at once

By default, AdNotice is enabled to ensure compliance with industry standards and user privacy expectations.

What Happens When You Click the AdChoices Icon?

When users click on the AdChoices icon displayed on ads, they are directed to tools and resources that allow them to manage the use of their data for targeted advertising. Key actions users can take include:

• Opting Out of Interest-Based Advertising: Users can opt out of interest-based ads through tools provided by the Digital Advertising Alliance (DAA), which help them manage how their data is collected and shared across participating advertisers.
• Accessing Information About Data Usage: Users can learn how their data is being collected and used for advertising purposes, promoting transparency in the ad ecosystem.

Learn More About Your AdChoices

For further information, users can visit YourAdChoices.com, a resource that offers detailed guidance on managing ad preferences, the benefits of interest-based advertising, and the accountability mechanisms that ensure companies comply with the DAA’s self-regulatory principles.