Documentation
Access premium Private Marketplace (PMP) deals on ad:personam. Browse curated inventory from Microsoft Advertising across CTV, video, and display channels with transparent CPM pricing.
Curated deals give you access to premium, brand-safe inventory through Private Marketplace (PMP) auctions. Instead of competing on the open exchange, you bid on invite-only inventory from high-calibre publishers at pre-negotiated prices — guaranteeing placement quality while maintaining programmatic efficiency.
ad:personam's curated deal catalogue is available across Display, Video, and Connected TV (CTV) campaigns. Deals can be selected during line item setup or pre-configured in reusable Inventory Source Lists for consistent deployment across campaigns.
How Curated Deals Work
Curated deals operate above the open exchange in the programmatic ecosystem. Each deal defines a direct relationship between a publisher (or publisher group) and the DSP, with specific parameters:
- Deal ID — a unique identifier that routes your bid to the correct private auction.
- Publisher / Label — the content brand or network offering the inventory (e.g., Fox, Samsung, Wall Street Journal).
- Channel — the ad format: Display, Video, or CTV (TV).
- Region — the geographic market the deal covers (e.g., US, EMEA, DACH, APAC).
- Bid Price (CPM) — the floor or fixed price per 1,000 impressions. This is the minimum you need to bid to be eligible.
When you select a deal, your bids are submitted only to that publisher's private auction — not the open exchange. This eliminates competition from the broader marketplace and ensures your ads appear exclusively on vetted, premium inventory.
Available Deal Providers
ad:personam's current PMP catalogue is powered by Microsoft Advertising, delivered through the Microsoft Monetize exchange. The catalogue includes 230+ active deals spanning three channels and 13+ regions.
Channels and Deal Volume
| Channel | Active Deals | What It Covers |
|---|---|---|
| CTV (TV) | 72 | Connected TV inventory — streaming services, smart TV apps, and OTT platforms. Premium living-room placements with household-level reach. |
| Display | 83 | Banner and rich media placements on high-quality publisher websites and apps. |
| Video | 77 | Pre-roll, mid-roll, and outstream video placements on premium editorial and entertainment sites. |
Regional Coverage
Deals are available across global markets with specific regional targeting:
| Region | Coverage |
|---|---|
| US | United States |
| EMEA | Europe, Middle East, and Africa |
| DACH | Germany, Austria, Switzerland |
| APAC | Asia-Pacific |
| LATAM | Latin America |
| UK | United Kingdom |
| DE, FR, IT, ES, NL, DK, CH | Country-specific deals |
Sample Publishers
The catalogue includes major global publishers and content brands:
- CTV: A&E, AMC, DIRECTV, Fox, Fubo, LG, NFL Entertainment, Philo, Plex, Pluto, Samsung, Tubi, Univision, ViacomCBS, Vizio
- Video: Activision Blizzard, Axel Springer, CNN, Fox, Hearst, MailOnline, MLB, News Corp, Newsweek, USA Today, Vox Media, Wall Street Journal, Washington Post
- Display: Microsoft, MSN, Outlook, Axel Springer, BurdaForward, MailOnline, Ad Alliance, Funke, Media Figaro, News UK & Ireland
CPM Pricing
Each deal displays its bid price — the CPM floor or fixed rate set by the publisher. Typical ranges:
| Channel | CPM Range | Notes |
|---|---|---|
| CTV | $17–$29 | Premium living-room inventory commands higher prices. |
| Display | $0.50–$13 | Varies by publisher quality and region. |
| Video | $2–$15 | Mid-range pricing between display and CTV. |
These prices represent guidance from the publisher. Bidding at or above the deal's CPM ensures you are competitive in the private auction.
How to Use Curated Deals
During Line Item Setup
In Step 4: Inventory of the Line Item wizard, select Private Marketplace (PMP) as your supply type. The deal table is automatically filtered by your campaign type — CTV campaigns see CTV deals, Video campaigns see video deals, and so on. Select the deals that match your targeting strategy.
Via Inventory Source Lists
For reusable configurations, create an Inventory Source List with the Deals Only buying type. Select specific PMP deals for each inventory source, set bid multipliers, and save the list. It can then be applied to any line item in one click — ideal when the same deal portfolio is used across multiple campaigns.
PMP-Only Delivery
You can configure a line item to deliver exclusively on PMP deals by selecting only deal-based inventory sources. This guarantees your ads appear solely on curated, premium inventory — maximum brand safety at the cost of reduced scale compared to open exchange.
Best Practices
- Match deals to your campaign channel — the platform filters automatically, but verify that the deals you select align with your creative format and audience goals.
- Bid at or above the deal CPM — bidding below the floor means your bid will not compete. Use the displayed bid price as your minimum.
- Combine with open exchange — unless you require PMP-only delivery, mixing curated deals with open exchange inventory gives you both premium placements and broad reach.
- Use inventory source lists for consistency — pre-configure your deal selections in a reusable list so every line item under the same advertiser uses the same PMP strategy. See Inventory Source Lists.
- Monitor deal performance — track which deals deliver the best results and adjust your selections over time.