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Reporting Overview — Insight Agent, AI Reports, Query Agent and Dashboards
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Compare ad:personam reporting tools including Insight Agent, AI Reports, Query Agent, DSP Reports, and Looker Studio to choose the right workflow.
ad:personam provides five complementary reporting tools, each designed for a different analysis pattern. Some are built for guided optimisation, some for quick ad hoc questions, and others for exports or interactive dashboards.
Insight Agent
Insight Agent is ad:personam's guided insights workflow. It starts from a predefined report type, lets you choose a campaign and optional date range, then supports Multi-Turn Follow-Up so you can keep exploring the same analysis.
| Capability | Details |
|---|---|
| Guided report types | Campaign, Creative, Domains, Audience, Supply, Geo, and Device Analytics |
| Date range | Optional date-range selector for the first insight run |
| Follow-up | Multi-Turn Follow-Up after the first answer |
| Best for | Optimisation reviews, diagnosing performance changes, and guided insight discovery |
Insight Agent is the best fit when you want a structured starting point and the freedom to keep asking optimisation questions about the same result.
AI Reports
AI Reports is the original one-click AI reporting workflow. It produces a polished narrative quickly and is especially useful when you want an analyst-style summary for internal reviews or stakeholder sharing.
| Capability | Details |
|---|---|
| Report types | Campaign, Creative, Domains, Audience, Supply, Geo, and Device Analytics |
| Languages | English, Italian, German, French, Spanish, Portuguese |
| Workflow | One-shot generation from campaign, optional Line Item, report type, and language |
| Best for | Polished summaries, client-ready recaps, and shareable written analysis |
AI Reports is strongest when the quality and tone of the written narrative matter more than interactive exploration.
Query Agent
Query Agent translates natural-language questions into SQL and returns the answer, supporting data, and generated query in one interface.
| Capability | Details |
|---|---|
| Input style | Free-form natural-language questions |
| Output | Answer summary, SQL, and result table |
| Best for | Quick ad hoc questions and spot checks |
| Typical use | "What was my top-performing domain last week?" or "Show me daily spend for the last 30 days." |
Query Agent is the right tool when you already know the question you want to ask and want a fast answer with minimal setup.
DSP Reports Service
The DSP Reports Service is a flexible analytics workbench for in-depth campaign analysis. Choose from ten specialised report presets, customise dimensions and metrics, and download the results as CSV files.
| Capability | Details |
|---|---|
| Report presets | Delivery Analytics, Domain Performance, Video Inventory, App Performance, Device & Technology, Browser & Technology, Audience Performance, RTB Lost Bids, RTB Win Rate, Geo Analytics |
| Customisation | Up to 8 dimensions and 10 metrics per report |
| Filters | Date range, campaign, line items, conversion pixel, attribution type |
| Output | CSV download from an in-platform queue |
| Generation | Asynchronous — submit and continue working while reports build in the background |
DSP Reports is the right choice when you need granular, exportable data for offline analysis, client reporting, or reconciliation with external systems.
Google Looker Studio Integration
The Google Looker Studio integration connects your campaign data to Google's interactive dashboard platform — both through an embedded dashboard and a private connector for custom reports.
| Capability | Details |
|---|---|
| Embedded dashboard | Pre-built interactive dashboard viewable directly inside ad:personam |
| Private connector | Create your own Looker Studio reports using ad:personam data as a source |
| Data sources | Delivery Analytics (comprehensive) and Real Time Delivery Analytics |
| Multi-advertiser | Connect data from multiple advertisers in a single dashboard |
| Calculated fields | Build custom KPIs (CTR, CPM, CPC, vCPM, etc.) using Looker Studio formulas |
Looker Studio is best for teams that need always-on interactive dashboards, cross-campaign visualisations, or integration with other Google data sources.
Choosing the Right Tool
| Need | Recommended Tool |
|---|---|
| Guided optimisation workflow with follow-up chat | Insight Agent |
| Flexible analysis on a selected date range | Insight Agent |
| Polished one-shot narrative for stakeholder sharing | AI Reports |
| Quick performance summary in natural language | Query Agent |
| Ask a direct question without configuring a report | Query Agent |
| Detailed data export for offline analysis | DSP Reports Service |
| Interactive, shareable dashboards | Google Looker Studio |
| Stakeholder update in a non-English language | AI Reports (6 languages supported) |
| Diagnosing bid losses or win rate issues | DSP Reports Service (RTB presets) |
| Real-time campaign monitoring | Google Looker Studio (Real Time Delivery Analytics) |
All five tools work with the same underlying campaign data. Use them individually or in combination — Insight Agent for guided optimisation, AI Reports for polished narratives, Query Agent for quick questions, DSP Reports for raw exports, and Looker Studio for dashboards.