Documentation
Look up marketplace inventory for any domain on ad:personam. See available channels, ad types, countries, ad sizes, and content categories instantly.
Before you commit budget to a campaign, it pays to know exactly what inventory a domain offers. The Domain Query tool gives you an instant, detailed breakdown of any domain in the ad:personam marketplace — channels, ad formats, geographic reach, creative sizes, and content categories — so you can plan with confidence.
Access: Navigate to Media Planner > Domain Query in the ad:personam platform.
What Domain Query Shows You
Enter any domain (e.g. yahoo.com) and ad:personam returns a comprehensive inventory profile:
| Data Point | What It Tells You |
|---|---|
| Channels | Available advertising formats — Display, Video, Audio, Native, CTV, In-App |
| Ad Types | Supported creative formats — Image, Third-Party, Rich Media, Native, Audio, and more |
| Countries | Geographic markets where the domain has available inventory |
| Ad Sizes | Standard IAB creative dimensions grouped by Web Display, Mobile, and Video |
This information is sourced directly from the Adform DSP marketplace, giving you real-time visibility into what is actually available for programmatic buying.
How to Use Domain Query
1. Enter a Domain
Type or paste a domain into the search field. The tool automatically strips protocols and prefixes — so https://www.yahoo.com/news becomes yahoo.com.
2. Review the Results
After clicking Look Up, results appear in a structured card layout:
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Channels are displayed as badges at the top alongside the domain name, giving you an immediate overview of which advertising formats (Display, Video, Audio, Native, CTV) are available.
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Ad Types lists every supported creative format. This tells you whether you can run standard image banners, rich media, native placements, third-party tags, or audio creatives on that domain.
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Ad Sizes groups available dimensions into Web Display, Mobile, and Video categories. Each size is labelled with its IAB standard name (e.g. "728×90 Leaderboard", "300×250 Medium Rectangle") so you know exactly which creatives to prepare.
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Countries shows every geographic market where inventory is available, sorted alphabetically with country flags for quick scanning.
Practical Use Cases
Campaign planning: Before setting up a campaign, verify that your target domains support the channel and creative formats you need. If you are planning a video campaign, confirm that video inventory exists on your shortlisted domains.
Creative development: Check which ad sizes are available on key domains so your design team produces the right creative dimensions from the start — no wasted effort on unsupported formats.
Geographic validation: Confirm that a domain has inventory in your target markets before adding it to a targeting list.
Inventory discovery: Explore domains you are considering for the first time. A single query reveals the full scope of what is available, helping you decide whether to include a domain in your media plan.
Tips
- Bulk research: Use Domain Query alongside the Domain Discovery tool. Discover domains with Domain Discovery, then deep-dive into individual domains with Domain Query.
- No minimum requirements: Domain Query is available to all users from the planning mode — no subscription or active campaign needed.
- Real-time data: Results reflect current marketplace availability, so you always see the most up-to-date inventory profile.