Hyperlocal Targeting: GPS-Based Location Targeting for Mobile

For the complete campaign setup process, refer to the Campaign Setup Guide.

Overview

Hyperlocal targeting lets you reach users at specific physical locations by defining GPS coordinates and a radius around each point. To identify a potential visitor and serve relevant ads in real time, the platform uses the GPS position reported by the user's device — the same signal that powers navigation and ride-hailing apps.

This makes hyperlocal ideal for scenarios where geography alone is not precise enough: driving foot traffic to a store, promoting a conference to nearby attendees, or intercepting users near a competitor's location.

Hyperlocal targeting is available as an alternative to standard location targeting. The two modes are mutually exclusive — you use one or the other per line item.

How It Works

When a user's device shares its GPS position during an ad auction, ad:personam checks whether those coordinates fall within any of your defined locations. If the user is inside the radius of at least one location, the platform bids on the impression. If not, it passes.

Because hyperlocal depends on device-level GPS data, it works best on:

• Mobile apps — Apps frequently have location permissions and actively report GPS coordinates
• Mobile web — Browsers can share location when users grant permission, though coverage is lower than in-app

It is less effective for:

• Desktop — Desktop devices rarely share GPS data
• CTV — Smart TVs do not report GPS coordinates

For desktop-heavy or CTV campaigns, use location targeting with country, region, and city selections instead.

Adding Locations

Each hyperlocal location requires three fields:

Locations are added one at a time through the form. You can add up to 500 locations per line item.

Tip: Use Google Maps to find coordinates. Right-click any point on the map and the latitude and longitude appear at the top of the context menu.

Radius Guidelines

The radius defines a circular area around each coordinate. Choose a radius that matches the density and intent of the location:

Smaller radii deliver higher precision but lower volume. If impressions are too low, increase the radius incrementally — moving from 500 m to 1,000 m roughly quadruples the target area.

Use Cases

Drive Foot Traffic to Retail Locations

Place a 300–500 m radius around each of your stores. Users who pass nearby see your ad with a location-specific message — a promotion, new product, or directions.

Conference and Event Targeting

Set a 500–1,000 m radius around the conference venue during the event dates. Capture attendees and nearby professionals before, during, and after sessions.

Competitive Conquesting

Place a radius around competitor locations to reach users who are actively considering similar products or services. Combine with retargeting for maximum impact.

Tourism and Hospitality

Target airports, train stations, and tourist landmarks with ads for hotels, restaurants, or local experiences. A 1,000–3,000 m radius covers the arrival and transit zone.

Limitations

• 500 locations maximum per line item — for larger location sets, split across multiple line items
• No file import — locations are added individually through the form
• No map preview — coordinates are entered as numbers, not selected on a map
• GPS dependency — if the user's device does not share its GPS position, the impression is not eligible. This reduces effective reach compared to IP-based location targeting
• Mutually exclusive with location targeting — you cannot combine hyperlocal coordinates with country, region, or city selections on the same line item

Quick Reference

Related Pages

• Geo Targeting — Country, region, and city targeting with IP geolocation
• Campaign Setup Guide — Complete 10-step walkthrough
• Environment — Device and platform targeting (next step after geo)