Subscription & Billing FAQs for ad:personam Self-Serve DSP

Get answers to the most common questions about subscriptions, billing, and campaign payments on ad:personam's Self-Serve DSP.

Subscription & Plans

Do I need a subscription to launch a campaign?

Yes, an active ad:personam subscription is required to launch live campaigns. ad:personam offers two plans tailored to different advertising needs:

• Starter Plan — Perfect for display campaigns
• PRO Plan — Required for video, audio, and Connected TV (CTV) campaigns

You can set up your advertiser account and explore the platform for free. A subscription is only necessary when you're ready to activate and run live campaigns.

How do I upgrade or downgrade my plan?

Changing your plan is straightforward:

1. Visit the Billing Portal through your Profile or Dashboard
2. Select your new plan
3. Changes are processed using pro-rata billing

How pro-rata billing works:

• Upgrading — Additional costs are calculated based on remaining time in your billing cycle and added to your next invoice
• Downgrading — You receive a credit toward future billing for the unused portion of your current plan

This ensures you only pay for what you use, making plan changes fair and flexible.

Can I cancel my subscription?

Absolutely. You have complete control over your subscription:

• Cancel anytime through the Billing Portal in your Profile or Dashboard
• No cancellation penalties or fees
• Your subscription remains active until the end of your current billing period
• Continue using all features until your subscription expires

This flexibility lets you manage your advertising spend according to your business needs.

I don't need a plan right now—can I pause my subscription?

While there's no direct "pause" option, you can:

• Cancel your subscription anytime without penalties
• Resubscribe later when you're ready to launch new campaigns
• Keep your account and data — everything stays intact when you resubscribe

This approach gives you maximum flexibility to manage costs and usage according to your current advertising needs.

Payments & Billing

How do I pay for my campaigns?

Campaign payment is straightforward:

1. Receive your invoice via email after setting up your campaign
2. 14-day payment window to complete payment
3. Secure payment options — Credit card, bank transfer, or digital wallet (powered by Stripe)
4. Campaign activation — Your campaign goes live on the scheduled start date once payment is processed

Pro tip: Pre-fund your Credit Balance for instant campaign launches without waiting for invoice payments.

Can I add funds to my account?

Yes. The Credit Balance feature acts like a digital wallet for your campaigns:

How to add funds:

• Go to "Subscription & Balance" section in your Profile
• Choose your top-up amount and currency
• Pay the generated invoice securely through Stripe

Benefits of Credit Balance:

• Instant campaign launches — no waiting for invoice payments
• Automatic budget deductions for new campaigns
• Automatic credits for unused budget from completed or paused campaigns
• Flexible budget management for multiple campaigns

Note: Credit Balance is available exclusively for users with active subscriptions and only applies to future campaign invoices.

Campaign Management

What's the difference between Starter and PRO plans?

Starter Plan:

• Display campaigns only
• All essential targeting and optimization tools
• Standard support
• Perfect for businesses focusing on banner and display advertising

PRO Plan:

• All campaign types — Display, video, audio, and Connected TV (CTV)
• Advanced features and bulk workflow tools
• Priority support
• Enhanced reporting capabilities
• Ideal for agencies and advertisers running multimedia campaigns

How quickly can my campaigns go live?

With Credit Balance (Instant):

• Pre-fund your account and campaigns activate immediately
• Perfect for time-sensitive opportunities

With Invoice Payment (Standard):

• Receive invoice after campaign setup
• 14-day payment window
• Campaign goes live on scheduled start date after payment processing
• Automated ad review begins once campaign is active (typically completed within 1 business day)

Can I make changes to my campaigns after they're live?

Yes. You have full control over your active campaigns:

• Budget adjustments — Increase through Credit Balance or additional invoices
• Targeting changes — Modify audience, geographic, or demographic targeting
• Creative updates — Upload new ads or pause existing ones
• Schedule modifications — Adjust start/end dates or dayparting
• Pause/Resume — Stop and restart campaigns as needed

Changes take effect quickly, giving you the agility to optimize performance in real-time.