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How to Upload 3rd Party Tags

Upload third-party ad tags on ad:personam with ease using the platform’s Ad Tag Detection and Macro Insertion Service. This guide ensures seamless integration, enabling advanced tracking and better ad performance.

Leverage the power of third-party ad tags to seamlessly integrate and serve ads through renowned platforms like Google Ad Manager, Sizmek, Adform, and more. Upload third-party tags to ad:personam with automatic tag detection and macro insertion for enhanced performance tracking.

Note: Third-party tag uploads require a paid subscription plan.

Steps

  1. Go to Advertiser > Creative.
  2. Click Create New Ad and select 3rd Party Tag.
  3. Fill in the creative details:
    • Ad Name: Enter a meaningful name for your creative
    • Creative Size: Select the appropriate size from the dropdown menu
  4. Add your third-party tag:
    • Third-Party Tag: Paste your complete ad tag code in the text area
    • The system will automatically detect tag type and apply macro insertion
  5. Click Upload to submit your third-party tag creative.

Upload 3rd Party Tags

⚠️ Validation Rules

  • Ad name: Minimum 2 characters required
  • Creative size: Must select a size from the available options:
    • 160×600, 120×600, 300×250, 728×90, 300×600, 970×250
    • 468×60, 320×50, 300×50, 320×480, 480×320, 320×100
  • Third-party tag: Minimum 10 characters required
  • Subscription requirement: Requires any paid plan to upload third-party tags

Supported Tag Types

The platform's Ad Tag Detection and Macro Insertion Service automatically recognizes and processes various tag formats:

Google Campaign Manager 360

  • JavaScript Tags: Tags containing <script> and https://ad.doubleclick.net/ddm/adj/
  • INS Tags: Tags with <ins class='dcmads'> and Google Tag Services

Other Supported Platforms

  • Sizmek Tags: Tags containing serving-sys.com
  • Adform Tags: Tags containing track.adform.net
  • iframe/JavaScript Tags: Generic iframe tags with width, height, or frameborder attributes
  • Unknown Tag Types: Other formats will be processed with basic macro insertion

Automatic Macro Insertion

The system automatically enhances your tags with essential macros:

  • Cache Busting: [timestamp] is replaced with ${CACHEBUSTER}
  • Click Tracking: Click parameters are replaced with ${CLICK_URL}
  • Legacy Transformations: Single quotes converted to double quotes for compatibility

Tips & Best Practices

  • Descriptive Naming: Use clear, meaningful names for easy creative management
  • Tag Validation: Ensure your third-party tag is complete and properly formatted
  • Size Selection: Choose the exact dimensions that match your creative specifications
  • Platform Testing: Test your tags in the original platform before uploading
  • Macro Verification: The system automatically handles macro insertion, but verify functionality after upload
  • Tag Updates: Create new uploads if you need to modify tag content significantly

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