Campaign Inventory Selection & Supply Path Optimization

Master campaign inventory selection with intelligent targeting controls. Choose between open exchange inventory with Supply Path Optimization (SPO) or premium Private Marketplace (PMP) deals to ensure maximum campaign efficiency and brand safety.

Campaign Inventory Selection Workflow

Transform your targeting strategy during campaign creation with comprehensive inventory control:

1. Access Inventory Selection

Navigate to Campaign Setup > Inventory Selection during your campaign creation workflow. The interface intelligently adapts based on your supply type selection.

2. Choose Your Supply Strategy

Open Exchange with SPO Control:

• Default Inclusion: All eligible sellers included automatically for maximum reach
• Strategic Exclusion: Remove underperforming or brand-unsafe supply sources
• Selective Inclusion: Focus only on trusted, high-performing sellers
• Impact Visibility: See immediate effects on campaign reach as you make selections

Private Marketplace (PMP) Deals:

• Premium Inventory: Access curated, high-quality advertising opportunities
• Campaign-Type Filtering: Automatically shows relevant deals based on your campaign format
• Transparent Pricing: Fixed CPM rates with clear cost visibility
• Quality Assurance: Pre-vetted deals for guaranteed brand safety and performance

3. Optimize Open Exchange Targeting (SPO)

Master Supply Path Optimization with smart seller management:

Seller Management Tools:

• Search & Filter: Find specific sellers by name or ID quickly
• Include/Exclude Controls: One-click inclusion or exclusion of individual sellers
• Bulk Upload: Import seller lists via CSV or TXT files for efficient management
• Status Indicators: Clear visual feedback on included, excluded, and disabled sellers

File Upload Capabilities:

• CSV Format: Use headers (id,action) with "include" or "exclude" actions
• TXT Format: Simple ID,action format on each line
• Preview Mode: Review all changes before applying to your campaign
• Error Handling: Clear feedback on invalid entries with processing options

4. Select Premium PMP Deals

Leverage high-quality Private Marketplace opportunities:

Intelligent Deal Filtering:

• Video Campaigns: Shows Video PMP deals automatically
• CTV Campaigns: Displays only Connected TV deals
• Display Campaigns: Access Display PMP deals (expanding availability)
• Audio Campaigns: Audio PMP deals (coming soon)

Deal Selection Tools:

• Individual Selection: Choose specific deals with detailed information
• Bulk Selection: Select all relevant deals or use file upload for deal IDs
• Cost Analysis: Review CPM pricing for each deal before selection
• Provider Information: See deal categories, providers, and geographic coverage

5. Finalize Your Strategy

Deploy your inventory selections with confidence:

Validation Review: Comprehensive overview of all inventory choices before campaign launch

Performance Optimization: Ensure selections align with campaign objectives and budget

Immediate Integration: All choices apply instantly to your campaign targeting settings

Advanced Targeting Strategies

Supply Path Optimization Best Practices

Brand Safety Approach:

• Quality Standards: Maintain consistent seller quality criteria across campaigns
• Performance-Based Decisions: Include sellers with proven performance in your markets
• Regular Optimization: Update seller selections based on campaign performance data

Strategic Inclusion/Exclusion:

• Premium Focus: Include only top-tier sellers for brand awareness campaigns
• Performance Targeting: Select sellers with strong conversion rates for performance goals
• Geographic Optimization: Focus on sellers with market-specific expertise

Private Marketplace Strategy

Deal Portfolio Management:

• Format Alignment: Choose deals that match your campaign objectives and format
• Cost Efficiency: Balance premium inventory costs with performance expectations
• Multi-Deal Campaigns: Combine complementary deals for comprehensive reach

Performance Monitoring:

• Deal-Level Tracking: Monitor performance of individual PMP deals
• Budget Optimization: Allocate spend based on deal performance potential
• Relationship Building: Develop partnerships with high-performing deal providers

File Management & Bulk Operations

Seller List Upload

File Format Requirements:

• CSV: Include headers - id,action (where action is "include" or "exclude")
• TXT: Simple format with one entry per line - ID,action
• Validation: Automatic format checking with clear error reporting

Processing Features:

• Preview Mode: Review all changes before applying
• Error Handling: Skip invalid entries with detailed feedback
• Batch Processing: Handle large seller lists efficiently

PMP Deal Import

Deal ID Management:

• CSV Format: Simple ID column or ID header format
• TXT Format: One deal ID per line
• Validation: Verification against available deal inventory
• Preview Processing: Review selections before finalizing

Strategic Campaign Impact

Performance Optimization

Reach Control: Balance inventory selection with desired campaign scale and frequency

Cost Management: Understand how inventory choices affect bidding and overall costs

Brand Safety: Ensure consistent protection across all selected inventory sources

ROI Maximization: Focus budget on highest-performing inventory opportunities

Long-Term Strategy

Knowledge Building: Apply inventory insights to future campaign planning

Market Intelligence: Stay informed about new inventory opportunities and performance trends

Continuous Improvement: Evolve inventory strategies based on performance data and market changes

Campaign Integration Excellence

Inventory Selection transforms campaign targeting from basic reach to precision strategy. Master both Supply Path Optimization and Private Marketplace approaches to gain complete control over ad placement and budget efficiency.

The seamless integration with campaign creation ensures sophisticated inventory management becomes an intuitive part of your advertising workflow.

Ready to optimize your campaign targeting? Access Campaign Setup > Inventory Selection and experience how intelligent inventory control drives superior campaign performance.