Documentation
Learn when to use ad:personam AI Reports for analyst-style campaign narratives, and understand the current limitations versus Insight Agent.
AI Reports is the original ad:personam one-click reporting experience. It turns campaign data into a polished written narrative, making it a strong choice when you want a fast, persuasive readout for internal reviews, client updates, or performance recaps.
Compared with newer guided workflows, AI Reports is strongest when the output quality of the narrative matters most. It reads more like an analyst's summary than a raw metric recap, often surfacing comparisons, benchmarks, and practical recommendations in a format that is easy to share.
Where AI Reports Is Strongest
AI Reports is best suited to users who want a finished interpretation, not an exploratory workflow.
Its main strengths are:
- Analyst-style narrative — the output is typically more interpretive and persuasive than a simple summary.
- Strong recommendation framing — good at turning findings into concrete next steps.
- One-click simplicity — minimal setup beyond campaign, Line Item, report type, and language.
- Shareable output — useful for stakeholder recaps, account reviews, and client-facing summaries.
- Multi-language reporting — generate the narrative in English, Italian, German, French, Spanish, or Portuguese.
Available Report Types
AI Reports supports seven report types:
| Report Type | What It Covers |
|---|---|
| Campaign Analytics | Campaign-level delivery, spend, pacing, and optimisation opportunities |
| Creative Analytics | Creative performance, engagement patterns, and asset-level insight |
| Domains Analytics | Publisher and website performance across the selected campaign |
| Audience Analytics | Audience segment efficiency and targeting opportunities |
| Supply Analytics | Inventory source performance and buying efficiency |
| Geo Analytics | Geographic performance and location-based recommendations |
| Device Analytics | Device, platform, and environment performance |
How to Generate an AI Report
Navigate to Reporting > AI Reports from the sidebar.
Step 1: Configure the Report
| Field | Required | Details |
|---|---|---|
| Language | Yes | Select the language used for the full narrative response. |
| Campaign | Yes | Choose the campaign you want to analyse. |
| Line Item | No | Narrow the report to a specific Line Item if you need a more focused review. |
| Report Type | Yes | Choose one of the seven available AI report types. |
Step 2: Generate the Response
Click Generate Report. The report streams into the page as it is written, then remains available for copy-and-share workflows.
Step 3: Review and Share
AI Reports is especially effective when you want:
- Executive-style summaries for leadership or client communication
- Performance commentary that goes beyond listing metrics
- Quick recommendations without needing to ask follow-up questions
Current Limitations of AI Reports
AI Reports is intentionally simple, but that simplicity also creates boundaries.
Current limitations include:
- No Multi-Turn Follow-Up — each report is a one-shot response, not a conversation.
- No date-range selector in the current UI — you cannot narrow the report to a custom optimisation window before generation.
- Less flexible exploration — if you want to probe a finding further, you need to run another report or switch tools.
- Fixed workflow — ideal for polished summaries, but less suited to iterative diagnosis and discovery.
If you need a guided first analysis plus follow-up questioning and date-range control, use Insight Agent.
Best Use Cases for AI Reports
- Client-ready summaries when you want a polished narrative quickly
- Monthly or campaign-end reviews where interpretation matters more than interactivity
- Cross-functional sharing with teams that prefer written analysis over dashboards
- Language-localised reports for regional stakeholders
Related Articles
- Insight Agent — guided analysis with follow-up chat and flexible date ranges
- Query Agent — natural-language answers for ad hoc campaign questions
- Reporting Overview — compare all reporting tools available on ad:personam