November 2025
kpi
7 minutesClick Through Rate (CTR): What It Is, How to Calculate and Improve It
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
November 2025audience-targeting7 minutesTarget Audiences: The Complete Guide to Defining, Analyzing, and Activating Your Ideal Customers
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.
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October 2025kpi9 minutesViewability: Complete Guide to Measurement, Optimization, and KPIs
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
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October 2025ad-tech13 minutesAd Server: Complete Guide to Advertising Servers, Technology & Selection
Complete guide to ad server functionality. Discover the benefits of advertising servers and how to implement them for better campaign results.
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October 2025news5 minutesProgrammatic Advertising Trends in Italy: Growth and Key Insights for 2025
Explore the key programmatic advertising trends in Italy and discover growth opportunities shaping the market through 2025 and beyond.
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October 2025video-advertising7 minutesVideo Advertising: Complete Guide to Formats, Strategies, and CTV Campaigns
Master video advertising: formats, strategies, and CTV campaigns. Learn to optimize your video ads with AI-driven DSP platforms for maximum ROI.
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