August 2025
connected-tv
7 minutesCTV: Complete Guide to Advertising and Connected TV Opportunities
How do CTVs work and why do they represent a unique advertising opportunity? Find out thanks to our complete guide.
Read more
Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
August 2025display-advertising7 minutesNative Advertising: What It Is, How It Works and How to Integrate It Into Your Campaigns
Discover the advantages of native advertising, which strategies are best suited to improve your advertising campaigns and how to manage them with ad:personam DSP.
Read more
March 2025audience-targeting5 minutesProgrammatic Advertising for Recruitment: A Smarter Way to Attract Talent
Programmatic advertising for recruitment uses AI-driven automation to target job seekers efficiently across display, video, and CTV ads. Learn how it reduces costs and improves hiring outcomes.
Read more
February 2025media-planning3 minutesMedia Buying and Planning Software: What You Need to Know
Discover the essentials of media buying and planning software, how it powers programmatic advertising, and the best tools available for optimizing ad performance.
Read more
January 2025media-planning5 minutesThe Role of AI in Programmatic Advertising
Discover five key ways AI reshapes programmatic advertising—from creatives to optimization—and why it’s essential for modern marketers.
Read more
January 2025small-business4 minutesSimplifying Marketing for Small Businesses
Explore how programmatic advertising overcomes traditional ad limitations, offering small businesses affordable, targeted, and customizable solutions.
Read more