Demand Side Platforms: What DSPs Are and How They Work
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What are DSPs, how do they work and why use them in programmatic marketing? Discover how you can test ad:personam to create effective campaigns with complete autonomy, in self-service mode.
Native Advertising: What It Is, How It Works and How to Integrate It Into Your Campaigns
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Discover the advantages of native advertising, which strategies are best suited to improve your advertising campaigns and how to manage them with ad:personam DSP.
Programmatic Advertising for Recruitment: A Smarter Way to Attract Talent
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Programmatic advertising for recruitment uses AI-driven automation to target job seekers efficiently across display, video, and CTV ads. Learn how it reduces costs and improves hiring outcomes.
Media Buying and Planning Software: What You Need to Know
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Discover the essentials of media buying and planning software, how it powers programmatic advertising, and the best tools available for optimizing ad performance.
Smart Tools for Programmatic Advertising: AI Media Planning
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Discover how AI tools revolutionize programmatic advertising. Learn about the AI Media Planner and how it integrates with ad:personam’s Self-Serve DSP.