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Comprehensive guides and documentation for ad:personam Self Serve DSP
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get started
Getting Started with ad:personam Self-Serve DSP
Your complete guide to launching successful programmatic advertising campaigns
ad creatives
Protecting User Privacy While Empowering Advertisers with AdChoices
ad:personam integrates AdChoices to empower users with control over their data in targeted advertising, ensuring privacy and transparency. Learn more at YourAdChoices.com.
Add macros to third-party ad tags
ad:personam’s Ad Tag Detection and Macro Insertion Service simplifies the preparation of third-party ad tags, inserting crucial tracking macros for enhanced performance. Learn how to detect tag types and automate macro insertion for better campaign tracking.
Adding Third-Party Tracking Pixels to Your Creatives
Third-party tracking pixels are instrumental in enhancing your campaign tracking.These pixels, implemented through JavaScript or HTML elements, allow you to track key events such as impressions, clicks, and video completion.
Building Landing Page URLs with UTM Parameters for Google Analytics 4
Use utm_source, utm_medium, and utm_campaign to gain insights into your campaigns in Google Analytics 4
ClickTag Parameter Guide for HTML5 Creatives
Integrate clickTag functionality into HTML5 ads to ensure accurate click tracking. This guide covers how to implement clickTags in both manually created ads and those built with Google Web Designer, adhering to IAB standards.
Creative Ad Formats
Explore ad:personam creative ad formats, including banner ads, native ads, video, and audio formats. Ensure compliance with platform policies and launch engaging, effective campaigns today.
advertiser setup
How to Set Up Conversions Using the Universal Pixel
Track and optimize your marketing efforts by setting up conversions with the Universal Pixel. This guide simplifies the process, helping you to accurately monitor conversion activities on your website.
Create a Legacy Conversion Pixel
Learn how to create and implement Legacy Conversion Pixels to effectively track user actions from your advertising campaigns. This guide outlines the differences between Universal and Legacy Pixels, and provides step-by-step instructions for setup and code export.
Creating an Advertiser on ad:personam
Your foundation for organized campaign management and advertising success.
Creating and Implementing the Universal Pixel
Learn how to create and implement the Universal Pixel on ad:personam for effective conversion tracking and audience segmentation. This guide covers key benefits, step-by-step setup via Google Tag Manager, and manual installation methods.
FAQs: Advertiser Policy
Learn about ad:personam Advertiser Policy
How to Set Up Audiences with the Universal Pixel
Create targeted audiences based on user behavior to power your retargeting campaigns and improve ad relevance.
billing payments
How to Get Started with ad:personam Subscriptions
This article covers the process for launching campaigns and payment options, ensuring users can navigate their advertising journey smoothly
FAQs: Subscriptions and Billing
This FAQ section addresses common questions about subscriptions and billing
How to Use Your Credit Balance for Campaigns
Your digital wallet for seamless campaign management and instant launches
How to Successfully Launch Your Campaigns: Step-by-Step Guide
Everything you need to know about getting your ad:personam campaigns live and running
data marketplace
AI Media Planner
Generate comprehensive media plans with AI-powered assistants specialized in different advertising platforms. Create tailored campaign strategies for programmatic, LinkedIn, and Google Ads with intelligent recommendations.
Content Categories for Targeting
Content Categories targeting in ad:personam allows advertisers to reach specific audiences based on content type, using IAB classifications. This method is cost-effective, broadens reach, and simplifies ad placement. Advertisers can target various categories, ensuring messages align with audience interests for maximum campaign effectiveness.
Contextual Targeting
Contextual targeting in ad:personam enables advertisers to display ads alongside relevant content, enhancing user engagement without relying on cookies. By leveraging partnerships with providers like Peer39 and DoubleVerify, advertisers can access diverse segments and categories, ensuring that their messages resonate within appropriate content environments. This approach not only supports privacy compliance but also adapts to the evolving landscape of digital advertising.
Cookieless Audience Targeting
ad:personam Cookieless Audience Targeting enables advertisers to reach specific audiences based on household characteristics and behaviors without relying on traditional cookies. This innovative approach enhances privacy compliance while allowing precise targeting across various media platforms, such as video and mobile apps. By leveraging detailed audience segments, advertisers can craft effective campaigns that resonate with users and align with current privacy standards.
CTV Segments
ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.
Exploring Curated Deals
Curated deals in ad:personam Data Marketplace offer a targeted approach for advertisers to access premium inventory through invite-only auctions. This method enhances brand safety and provides various deal types, including single publisher and content category targeting. By leveraging CPM guidance and advanced targeting capabilities, advertisers can execute effective campaigns with confidence.
reporting
Interactive Dashboards
Interactive Dashboards empower users of the ad:personam Self Serve DSP to actively engage with and dissect campaign data across multiple dimensions.
DSP Reports Service
Generate detailed analytics reports for your advertising campaigns with customizable data columns and flexible filtering options.
ad:personam Google Looker Studio connector
Connect your advertising campaign data to Google Looker Studio for advanced analytics and visualization. Step-by-step guide for using the connector and setting up interactive dashboards.
Insight CoPilot
Generate intelligent campaign insights with AI-powered reports. Transform complex performance data into actionable recommendations across multiple report types and languages.
Unleash the Power of Data-Driven Marketing
Comprehensive reporting suite featuring AI-powered insights, customizable analytics, interactive dashboards, and seamless Google Looker Studio integration for data-driven marketing success.
setup campaigns
Your Complete Guide to Campaign Success with ad:personam
Master campaign creation with our friendly, comprehensive guide. From your first campaign to advanced optimization - we have got you covered every step of the way.
CTV Campaign Setup - Channel-Specific Guide
Channel-specific guide for Connected TV campaigns. Covers CTV-unique features, targeting differences, creative requirements, and optimization strategies that differ from the main campaign setup process.
Display Campaign Setup - Channel-Specific Guide
Channel-specific guide for Display campaigns. Covers display-unique features, banner requirements, and optimization strategies that differ from the main campaign setup process.
Video Campaign Setup - Channel-Specific Guide
Channel-specific guide for Video campaigns. Covers video contexts, creative requirements, and optimization strategies that differ from the main campaign setup process.
Audio Campaign Setup - Channel-Specific Guide
Channel-specific guide for Audio campaigns. Covers digital audio advertising, streaming platforms, podcast targeting, and optimization strategies specific to audio environments.
In-App Campaign Setup - Channel-Specific Guide
Channel-specific guide for In-App campaigns. Covers mobile app advertising, native formats, location targeting, and optimization strategies specific to app environments.
supply
Campaign Inventory Selection & Supply Path Optimization
Master campaign inventory selection with SPO controls and PMP deals for precise targeting and optimal performance.
Domain Discovery Tool
Research and discover premium domains for strategic media planning with intelligent filtering and collection tools.
FAQs: Inventory & Traffic on ad:personam
Essential questions about global inventory access, seller research, and media planning tools for strategic campaign preparation.
troubleshooting
JavaScript vs Image Pixel – Understanding the Difference
Choosing between a JavaScript or image pixel depends on your campaign’s tracking needs. JavaScript pixels offer advanced tracking for complex interactions like form submissions or video plays, providing real-time insights and customization. In contrast, image pixels are ideal for tracking basic page views and impressions with simplicity and universal compatibility, making them a lightweight solution for basic tracking requirements.
Understanding Discrepancies Between Clicks and Sessions
This article clarifies the differences between clicks and sessions in digital advertising, highlighting how discrepancies arise from user behavior and consent banners. Understanding these metrics allows advertisers to optimize their strategies effectively.