February 2026
audience-targeting
7 minutesFood Marketing: Strategies, Digital Channels & Tools for Brand Growth
Complete guide to food marketing strategies, digital channels, and programmatic tools for growing your food & beverage brand.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
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February 2026digital-marketing-glossary8 minutesMarketing Fatigue: How to Spot It and Reduce Its Impact on Campaigns
Learn what marketing fatigue is, how it differs from ad fatigue and creative fatigue, and how to use programmatic and AI to keep your campaigns effective.
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February 2026audience-targeting7 minutesIn-Game Advertising: How It Works and Programmatic Marketing Applications
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
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January 2026premium-inventory8 minutesRetail Networks: Complete Guide to Retail Media & Programmatic Advertising
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.
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December 2025digital-marketing-glossary7 minutesFootfall Analysis: Complete Guide to Drive-to-Store Marketing & Location Intelligence
Discover how footfall analytics drives retail success, optimizes campaigns, and powers drive-to-store strategies with location intelligence.
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December 2025adtech9 minutesMarTech: Complete Guide to Marketing Technology & Programmatic Stack
Discover MarTech: the complete guide to marketing technology platforms that drive automation, data intelligence, and campaign performance optimization.
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