May 2026
b2b
12 minutesCookieless Marketing: The Complete Guide to Advertising Without Cookies in 2026
Discover how to adapt your advertising to an increasingly cookieless digital context using a robust self-serve DSP platform.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
May 2026audience-targeting7 minutesFashion Marketing: Strategies and Programmatic Campaigns for Brand Growth
Learn how to elevate your fashion marketing strategies using programmatic advertising and a self-serve DSP to reach the right audience and drive sales.
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April 2026small-business12 minutesWalled Garden Advertising: Impact on Digital Advertising and Why DSPs Matter
Learn how walled garden advertising shapes reach, data control, privacy, and why DSPs help brands balance performance with transparency.
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April 2026display-advertising12 minutesBrand Awareness: Complete Guide to Building Recognition and Recall
Learn how to build brand awareness with programmatic advertising, SEO, social media, and measurable KPIs.
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March 2026audience-targeting8 minutesAccount-Based Marketing: The Complete Guide to B2B Programmatic Strategy
Discover how account-based marketing works and how to apply data-driven programmatic strategies to reach the B2B decision-makers that matter most.
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March 2026adtech7 minutesVideo Pre-Roll Ads: How They Work and How to Optimize Them
Learn how video pre-roll ads work and how to improve targeting, completion rate, and ROI with programmatic buying.
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