Explore the latest insights, product updates, and research from the ad:personam team.
Discover what real time bidding is, how it works, and the benefits it offers advertisers and publishers in programmatic advertising.
Learn what third-party cookies are, how they work, GDPR compliance requirements, and cookieless alternatives for digital marketing success.
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
