Explore the latest insights, product updates, and research from the ad:personam team.
Master GA4 with event-based tracking, GDPR compliance, and Universal Analytics migration. Optimize programmatic campaigns with data-driven insights.
Discover what real time bidding is, how it works, and the benefits it offers advertisers and publishers in programmatic advertising.
Learn what third-party cookies are, how they work, GDPR compliance requirements, and cookieless alternatives for digital marketing success.
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.
