November 2025
kpi
7 minutesClick Through Rate (CTR): What It Is, How to Calculate and Improve It
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
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Digital Marketing Glossary
Essential terms and definitions for digital marketing and programmatic advertising.
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October 2025kpi9 minutesViewability: Complete Guide to Measurement, Optimization, and KPIs
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
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September 2025kpi4 minutesDigital Marketing KPIs: A Complete Guide to the Metrics That Matter
Discover the most important digital marketing KPIs and how to track them. Learn how a self-serve DSP like ad:personam helps small businesses and agencies optimize programmatic campaigns with AI.
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August 2025kpi7 minutesAB Test: Complete Guide to A/B Testing for Conversion Optimization
Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide
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