Boost Your ROI with ad:personam Contextual Targeting

Reach Your Audience Effectively with Contextual Targeting Across Multiple Formats with ad:personam Self Serve Programmatic DSP

0

CTV Categories

0

Content Categories

0

Contextual Segments

0

Audience Profiles

Contextual Advertising Solutions

Show your ads on the right websites at the right time using contextual targeting.

With contextual advertising, you don’t have to rely on cookies to determine how relevant your messages are. Instead, what matters is the context in which your ads appear.

The best Self Serve DSP for Contextual Advertising

Boost Your Ad Performance and ROI with ad:personam's Contextual Targeting Solutions

Cost-Effective, Safe, and User's Privacy-Friendly Programmatic Campaigns Without Third-Party Cookies.

Keywords Topics

Real-time content targeting based on selected topics provided by Peer39 and Eyeota's cookieless segments.

Content Categories

Website domains grouped according to IAB classification for easy and accurate targeting of ad campaigns.

Weather Advertising

Ad display based on selected weather conditions for more effective and relevant contextual targeting.

What is Contextual Targeting

Contextual targeting is a programmatic advertising strategy that involves delivering ads to consumers based on the context of the content they are viewing online. It allows advertisers to display relevant ads to their target audience in a non-intrusive way, increasing the chances of user engagement and conversion. With contextual targeting, ads are displayed based on factors such as the content of the webpage, the type of device being used, and the location of the user. This means that the ads are more likely to be seen by consumers who are interested in the product or service being offered.

Advanced Contextual Targeting Features for Better Campaign Performance

Power Up Your Ad Campaigns with ad:personam's Contextual Targeting Tools

DOMAINS LISTS AND SPO

Safeguard Your Brand with Custom Controls

Leverage our Domains List to create tailored allow or block lists for enhanced brand safety and ad relevance. Use the Domains Query service to refine your site selection based on criteria like country, media type, and site category. Further enhance your strategy with Supply Path Optimization (SPO), selectively targeting the most efficient and transparent supply paths to optimize bidding and maximize the effectiveness and efficiency of your ad spend.

Access Top-Tier Inventory with Comprehensive Tools for Safe and Effective Advertising

Premium ad Inventory, Safety, and Transparency Combined

Make the Most of Top-Tier Inventory with Our Comprehensive Solutions

Curated Deals

Access high-quality advertising environments with our curated deals. Pre-negotiated PMPs with select suppliers, these deals offer premium ad inventory slots at competitive rates, ensuring your campaigns are positioned for success.

Brand Safety

Safeguard your brand with our industry-leading brand safety measures. We integrate default safety segments from trusted partners like IAS and DoubleVerify to filter out low-quality or inappropriate sites. Ensure your ads appear only in environments that reflect your brand's values.

SPO (Supply Path Optimization)

Ensure your advertising dollars are used most effectively with our Supply Path Optimization feature. By targeting the most transparent and effective supply paths, you reduce waste and increase campaign performance.

Domains Query

Easily create targeted domain lists with our Domains List Generator. Specify criteria across country, media type, and site category to generate a curated list that suits your campaign needs perfectly.

Domains List

Take control of where your ads appear with our Domains List feature. Upload customized allow/blocklists of domains to target the right websites, increase relevance, and reduce wasted spend.

Cookieless Segments

ad:personam's cookieless segments provides privacy-friendly and cost-effective targeting options to target audiences based on interests and behaviors without violating their privacy.