Contextual Targeting Advertising | Self Serve DSP
Boost Your ROI with ad:personam Contextual Targeting
Reach Your Audience Effectively with Contextual Targeting Across Multiple Formats with ad:personam Self Serve Programmatic DSP
Contextual Advertising Solutions
Show your ads on the right websites at the right time using contextual targeting.
With contextual advertising, you don’t have to rely on cookies to determine how relevant your messages are. Instead, what matters is the context in which your ads appear.
Contextual Programmatic Advertising
What is Contextual Targeting
Contextual targeting is a programmatic advertising strategy that involves delivering ads to consumers based on the context of the content they are viewing online. It allows advertisers to display relevant ads to their target audience in a non-intrusive way, increasing the chances of user engagement and conversion. With contextual targeting, ads are displayed based on factors such as the content of the webpage, the type of device being used, and the location of the user. This means that the ads are more likely to be seen by consumers who are interested in the product or service being offered.
Benefits of Contextual Targeting
Increase User Engagement and Brand Safety with ad:personam's Self Serve Programmatic DSP
Boost Your Ad Performance and ROI with ad:personam's Contextual Targeting Solutions
Cost-Effective, Safe, and User's Privacy-Friendly Programmatic Campaigns Without Third-Party Cookies.
ad:personam's Smart Templates provide a hassle-free solution to set up and launch ad campaigns using Keywords Topics. With privacy-friendly cookieless segments provided by Peer39 and Eyeota, and DoubleVerify, ad:personam's Contextual Template allows users to select specific topics they wish to target in real-time
ad:personam's Smart Templates simplify the process of launching ad campaigns using Content Categories. With websites domains and apps grouped according to IAB classification, ad:personam's Content Categories Template enable advertisers to target their campaigns accurately and efficiently.
ad:personam's Smart Templates provide an easy-to-use solution for launching ad campaigns based on specific weather conditions, such as sunny, rainy, or snowy. With ad:personam's Macro Template , advertisers can serve macro-level ad experiences that are more relevant and timely to their audience.
Advanced Contextual Targeting Features for Better Campaign Performance
Power Up Your Ad Campaigns with ad:personam's Contextual Targeting Tools