Author Archives: ad:personam

connected tv dsp

Harnessing the Power of Connected TV DSP for Your Business

Unleash the potential of Connected TV with ad:personam’s DSP. Our latest blog dives deep into the revolution of CTV in programmatic advertising, offering businesses strategies to target their audiences effectively. Learn about CTV’s rise, its edge over linear TV, and how you can integrate it into your media mix with ad:personam. Step into the future of advertising today! … Read More

Self Service Audience Targeting: Maximising Ad Campaign Performance

Maximize ad campaign performance with self-service audience targeting. Discover ad:personam’s comprehensive solutions for precise targeting based on demographics, interests, and B2B attributes. Supercharge your ad campaigns and reach engaged audiences. Request a demo now. … Read More

A Small Business Guide to Contextual Programmatic Advertising‌

A Small Business Guide to Contextual Programmatic Advertising

Learn about contextual programmatic advertising and how it can benefit small businesses with this comprehensive guide. Discover tips and strategies to effectively use this advertising approach and boost your online presence and revenue. … Read More

What is a Self Serve DSP? A Comprehensive Guide for SMBs and Small Agencies

What is a Self Serve DSP?

A self-serve demand-side platform (DSP) is a programmatic advertising tool that lets advertisers manage their ad campaigns in-house, without relying on a third-party ad agency. Learn how to use self-serve DSPs to optimize your ad buying process. … Read More

Programmatic Advertising for Small Businesses

Programmatic Advertising for Small Businesses is a game-changing advertising method that utilizes automation, real-time bidding, and data optimization to display your ads on the open internet. Contrary to common belief, it’s not exclusive to large corporations. Self Serve DSP platforms, like ad:personam, provide an affordable and effective entry point to this innovative approach, proving that small businesses can also harness the power of programmatic advertising. … Read More

Programmatic Advertising Strategies for Small Businesses

Programmatic Advertising Strategies for Small Businesses

Programmatic Advertising Strategies for Small Businesses offer a promising path to reach and engage with your target audience effectively. These strategies can bring about a higher volume of clicks, goals, and sales at reduced costs. However, successful implementation requires clear objectives, a thorough understanding of your target audience, smart budget allocation, and an appreciation of the customer journey. … Read More

Integrating Programmatic Advertising

Integrating Programmatic Advertising

Explore the power of integrating programmatic advertising into your current marketing mix. This method offers unique benefits like extensive reach, multiple targeting options, and variable costs based on your objectives and parameters. Drive greater campaign success with our three strategies for effective integration. … Read More