# ad:personam — Self-Serve Programmatic Advertising Platform

> A self-serve AI-powered DSP for programmatic advertising with no minimum spend. Launch display, video, CTV, audio, and in-app campaigns in minutes. Free planning tools included.

This documentation outlines the structure of the English version of the site.
For the Italian version, see: [/llms-it.txt](/llms-it.txt)

## About ad:personam

ad:personam is a self-serve demand-side platform (DSP) built on Adform technology that lets advertisers launch programmatic campaigns across display, video, connected TV (CTV), audio, and in-app channels — all without minimum spend. The platform includes AI-powered tools for campaign planning, creative generation, and advanced analytics.

## Main Navigation

- [Home](/): Platform overview and benefits
- [Features](/features): Complete feature guide
- [Products](/features/ai-media-planning): AI Media Planner and Banner Generator
- [Solutions](/connected-tv): Industry-specific and channel-focused solutions
- [Pricing](/pricing): Transparent pricing models and plans
- [Blog](/blog): Editorial content, best practices, and industry insights
- [About](/about): Company information and mission
- [Help](/help): Knowledge base and documentation

## Products & Features

### Free Tools (No Subscription Required)

- **[AI Media Planner](/features/ai-media-planning)**: Generate campaign strategies in minutes with AI assistance. Input your goals, budget, and target audience, and the AI Planner creates recommended channels (programmatic display, Google Ads, LinkedIn), budget allocation, audience segments, and implementation timeline. Perfect for planning before spending — completely free and available immediately upon signup.

- **[Banner Generator](/features/banner-generator)**: Create on-brand display ad creatives from a business URL and short text prompt. The AI extracts your brand colours, tone, and value proposition, then generates polished PNG banners ready for upload across five standard IAB sizes (160×600, 728×90, 970×250, 300×250, 320×50). Batch generation supported. Available free in Planning Mode; full generation unlocked on subscription.

### Premium Features (Subscription Plans)

- **Self-Serve DSP**: Full campaign management across 5 channels with 330+ inventory sources, 30+ ad exchanges, transparent pricing (6 models including CPM, dCPM, vCPM, VCR, CPC, CPA), frequency capping, daypart targeting, and advanced optimisation.

- **Inventory & Targeting**: 330+ premium inventory sources via Adform DSP + direct publisher deals. Audience segments (Lotame), contextual targeting (Semasio), household-level IAB segments (Digiseg), geolocation (country to GPS precision), domain targeting, and app blocklists/allowlists.

- **Reporting & Analytics**: 3 AI-powered reporting tools (Insight Agent for guided analysis, AI Reports for stakeholder narratives in 6 languages, Query Agent for natural-language ad hoc questions) plus DSP Reports Service (10 presets, up to 8 dimensions) and Looker Studio integration.

- **Premium Inventory**: Access to 469 direct publishers via Adform Publisher Direct, private marketplace (PMP) deals, and curated inventory source lists with bid multipliers.

- **Connected TV & Audio**: CTV campaign types with premium supply (Magnite, Freewheel, Nexxen), Spotify inventory access, and cookieless audio reach.

## Solutions (Product Pages)

All solutions support the full feature set and benefit from the same transparent pricing, premium inventory, and AI tools:

- [Programmatic Advertising for Small Business](/programmatic-advertising-for-small-business): No minimum spend, free planning tools, affordable starter plans
- [Display Advertising Platform](/display-advertising-platform): Static and HTML5 banners, batch uploads, ad hosting, third-party tag support
- [Programmatic Video Advertising](/programmatic-video-advertising): MP4 upload, VAST/VPAID support, video pricing models
- [Connected TV](/connected-tv): CTV campaign type, premium CTV supply, app-level targeting
- [Programmatic Audio Advertising](/programmatic-audio-advertising): Audio creative support, Spotify inventory, cookieless reach
- [Audience Targeting](/audience-targeting): Lotame segments, contextual (Semasio), IAB household (Digiseg), demographic and interest targeting
- [Contextual Targeting](/contextual): Semantic content analysis, 350+ contextual categories, cookieless by design
- [Retargeting](/retargeting-display-ads): Campaign retargeting, website visitor retargeting via pixel, configurable time windows
- [Weather Targeting](/weather-targeting): Real-time weather-based ad delivery, cookieless contextual signal
- [Premium Inventory](/premium-inventory): Direct access to top publishers, PMP deals, supply path control

## Blog

Our blog covers programmatic advertising, DSP management, AI-powered planning, analytics, small business marketing, and industry trends.

- [Blog Home](/blog): Latest articles and insights
- [Blog Feed](/blog/feed.xml): RSS feed for subscriptions
- [Blog Authors](/blog/authors): Meet the team

### Blog Categories

- [General](/blog): Platform updates and general insights (appears first)
- [AdTech](/blog/adtech): Technical topics and platform deep dives
- [Digital Marketing Glossary](/blog/digital-marketing-glossary): Terminology and definitions
- [Media Planning](/blog/media-planning): Campaign planning and strategy
- [Newsroom](/blog/newsroom): Company news and announcements
- [Self-Serve DSP](/blog/self-serve-dsp): Platform guides and how-tos
- [Small Business Advertising](/blog/small-business-advertising): Content for SMB advertisers
- [Solutions](/blog/solutions): Channel and use-case specific guides

## Key Value Propositions

1. **No Minimum Spend**: Start with any budget — truly democratic access to programmatic
2. **Free Planning Mode**: Explore the full AI Media Planner, Banner Generator, and inventory before paying
3. **AI-Powered Campaign Generation**: Strategy, creative, and reporting handled by AI in minutes
4. **Premium Supply Access**: 330+ sources and 30+ exchanges in a self-serve platform
5. **Transparent Pricing**: 6 pricing models with no hidden fees or minimum commitments

## Pricing

- **Planning Mode**: Completely free access to AI Media Planner, Banner Generator (preview), Forecast, Domain Query & Discovery, Data Marketplace, and inventory browsing
- **Starter Plan**: Display campaigns with 30-day free trial; no minimum spend; monthly billing
- **PRO Plan**: All channels (display, video, CTV, audio, in-app) with 30-day free trial; priority support; monthly billing
- **Flexible**: Top up credit balance anytime; cancel anytime

## Support & Resources

- [Help / Knowledge Base](/help): Comprehensive documentation and troubleshooting
- [Getting Started](/help/get-started): Quick onboarding guide
- [Terms of Service](/terms-and-conditions)
- [Privacy Policy](/privacy-policy)
- [Advertiser Policy](/advertiser-policy)
- [Creative Guidelines](/creative-guidelines-and-specifications)
- [Book a Demo](/book-a-meeting): Schedule a walkthrough with the team

## How to Access

1. **Sign up**: Create a free account at https://dsp.adpersonam.io/sign-up
2. **Explore Planning Mode**: Use the AI Media Planner and Banner Generator immediately — no payment required
3. **Launch Campaigns**: Start with a 30-day free trial on Starter or PRO plans
4. **Login**: https://dsp.adpersonam.io/login

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*Last updated: June 2026*